Kate Gilfillan Email & Phone Number

Castle Hill, NSW, AU

Melbourne, VIC, AU

Leading the development and execution of publicity, marketing and crisis management contracts for a diverse range of industries including telecommunications, sport, finance, IT and more.

Sydney, New South Wales, AU

Driving business growth through brand, lead gen, and customer marketing, communications and strategic partnerships. Focused on B2B, with efforts expanding into D2C.

Macquarie Park, NSW, AU

Senior marketing leader accountable for customer growth and retention, diversified product propositions and engagement, and strategic programs.Successfully leading a team of 13 to deliver the Optus lifecycle (5.7m customers) marketing strategy across every touchpoint with a particular focus on growth, retention, and engagement.Leading core product.

Macquarie Park, NSW, AU

Identified and drove commercial initiatives, including a robust advertising offering, contributing to >$2million revenue during year one. Successfully delivered the Optus Sport content marketing strategy across all creative formats and new emerging channels (App, retail, social, web).Established new ways of working to ensure Optus Sport was seamlessly.

North Sydney, New South Wales, AU

Defined, created and delivered the commercialisation strategy for the launch of MSN Australia, consistently delivering >120% against target QoQ. Under my leadership, MSN AU redefined the way Microsoft continues to commercialise their leading advertising product. We pushed the boundaries on integration and strategic partnerships, including rolling out new.

Pyrmont, New South Wales, AU

Led a team of four to develop and articulate strategically integrated digital solutions that resonated with users and delivered client objectives. The first to introduce 'native' advertising to MCN through key NRL partnerships and to provide on-site digital marketing training for all NRL clubs (both conference and 1:1 support). Predominantly across sport.

North Sydney, New South Wales, AU

Developed the networks commercial strategy for all digital platforms including competitive analysis, third-party content negotiation and revenue modelling.Responsible for client led digital campaign creation, development and implementation. Primarily focused on showcasing seamless client integration through highly engaging content across station websites.

AU

Responsible for the development and implementation of client communication strategies. Strengths lying in third party promotional negotiation and digital publicity. Delivering 155% to target media value and reach.Clients span across travel, sport and entertainment including Rendezvous Hotels, Select Hotels & Resorts, Oz Day 10k and more.

AU

Responsible for the management of large scale events. From talent management to production, catering, and budget management. Examples: Australian Commercial Radio Awards, Live Earth, Coke Live N Local, Young Women of the Year awards.

Sydney, NSW, AU

Lead a team of promotional marketers responsible for driving footfall into five venues across Sydney. Including Event and Hotel management, and direct marketing including budget preparation and recommendations, market research and website review.

Bachelor Of Psychology (Honours), Psychology

Ba Media In Writing, Major In Public Relations And Journalism