Markets: Lithuania, Georgia, UAE, Bulgaria- Strategic Communication: developing and implementing strategic PR plans to effectively communicate the company's message and objectives to the target audience.- Employer Brand Development: developing and refining the company's employer brand strategy, ensuring that it accurately reflects the company's mission, values, culture, and employee value proposition.- Media Relations: cultivating relationships with journalists, editors, and media outlets to secure positive media coverage and manage media inquiries.- Crisis Management: handling crises and negative situations, including developing crisis communication plans and managing reputational damage.- Content Creation: creating compelling press releases, articles, blog posts, and other content that resonates with the target audience and aligns with the company's messaging.- Stakeholder Engagement: building and maintaining relationships with stakeholders to ensure a positive public image.- Event Planning: organizing and executing PR events, press conferences, internal tech, social and other promotional activities to generate media coverage and public interest.- Message Development: crafting clear and consistent messaging that reflects the company's values and resonates with different audiences.- Brand Management: protecting and enhancing the organization's brand image by ensuring consistency in messaging and visuals across all communication channels.- Team Leadership: leading and managing a PR team, providing guidance, setting goals, and ensuring the team's overall success.- Negotiationing partnerships, sponsorships, and media opportunities to maximize the company's visibility and reach.- Budget Management

Management of Alfa-Bank Communication Department:• PR campaigns of any scales• Influence marketing• Win-win cooperation with leading media• Copywriting and editing of all text types• HR Brand: corporate media channels • Brand media • SMM• Top management personal PR• Partnership projects• Participation in international awards (Global Finance, Euromoney, The Banker, etc.)

- Strategy and story creation and implementation;- Developing and executing comprehensive PR plans, tailored to each activation;- Writing & editing news releases, contributed articles, interviews, media advisories;- Establishing and maintaining win-win relationships with media and influencers covering food/lifestyle;- Day-to-day management of agencies and freelancers;- Handle inbound media requests; respond in a timely and effective manner to schedule spokesperson;- Producing high impact social media coverage that raises awareness of the brand amongst its target audiences and in keeping with the brand’s communications strategy;- Identifying the need and angle for events (dinners, degustations, cocktails) and organising them from A to Z;- Collaboration with key partners: Vino & Vino, Pernod Ricard, John Dory, Prime Reserve;- Personal communication with VIP guests, creation of the contact base;

- Developing and implementing the existing external communications plan- Developing story angles for the media and encouraging spokespeople to share their "points of view"- Coming up with ideas, drafting them up and executing them- Event-marketing: dinners with royal family members, Michelin star chefs- Writing and egiting- HR-branding and internal communications: education, parties, etc.- SMM

- PR-strategy developing - Writing and editing all kinds of PR-texts: interview, comment, report, post- Communications with journalists, bloggers and spokespeople- Organization of press-breakfasts, conferences, business dinners- Working with agencies and freelancers

- Ideas, ideas, ideas and drafting them- Presenting creative strategies for brands - Communications with clients at all stages- SMM, digital PR projects- Copywriting- Preparing creative teams for tenders- Reporting back to the CEO on results and communications approach

- Writing all kinds of PR-texts: interview, comment, report, etc.- Creating agendas for brands: making them exciting and attractive for bloggers and journalists- Ideas generation- Moderation of press-events- Preparing speakers for interview, TV-shows, conferences