Directing consultancy of travel and lifestyle brands from dynamic start-ups to long-established hospitality brands in the luxury sector. Representation and curation and management of UK campaigns for; The Ritz-Carlton Maldives, Fari Islands, The Ritz-Carlton, Abama, Essential Escapes (Global), Cinnamon Hotels & Resorts, (Sri Lanka and The Maldives) Hawke’s Point, House of Tengri (London) and Sharjah Tourism. Experience & Skills:- Strategic, impactful communications’ campaign… Show more Directing consultancy of travel and lifestyle brands from dynamic start-ups to long-established hospitality brands in the luxury sector. Representation and curation and management of UK campaigns for; The Ritz-Carlton Maldives, Fari Islands, The Ritz-Carlton, Abama, Essential Escapes (Global), Cinnamon Hotels & Resorts, (Sri Lanka and The Maldives) Hawke’s Point, House of Tengri (London) and Sharjah Tourism. Experience & Skills:- Strategic, impactful communications’ campaign planning and implementation for luxury hospitality brands.- Proven track record in curating and executing hospitality brand and hotel launches.- Exceptional UK and international media relations in luxury arena, consumer & trade: travel, food, lifestyle, arts, fashion, design, property. - New business generation - leading new business strategy, presentation and pitches.- Curation and implementation of targeted digital campaigns.- Curation and development of brand and guest experiences to grow engagement cross platform with revenue impact.- Director level management of teams. - Creative copywriting.- Creative ideas generation.- Curation of media experience / press trips.- Promotional campaign planning and execution. - Securement of brand alliances.- Event planning and management.- Celebrity and influencer introduction and endorsement.- Crisis Management.- Management of digital and print-based branding and marketing. - Directing and executing pro-active and reactive press office functions Show less

- Curation and management of brand communication campaigns for clients including; The Franklin Restaurant by Alfredo Russo, Sumosan Twiga London.- Launch strategy consult, brand positioning, assets copywriting and profiling strategy for brands including; Alter, Saiid Kobeisy, 39 Monte Carlo, Rossano Ferretti Monaco, Vienna Fashion Week, Faraone and Shape Studio.- New business development consultancy.

Overseeing creative direction of agency campaigns; nurturing client relationships at senior level and driving brand partnerships.

Directing internal teams to drive impactful campaigns, responsible for the following clients: Il Salviatino, Florence – launch project, Thompson Hotels, US, Jumeirah London, The Chatwal, New York, Molori Private Retreats, The Crane Barbados and Spice Island Beach Resort Grenada, Saffire Tasmania and Driftwood Cornwall.

Managed travel accounts to execute campaigns across 11 brands with management of junior teams. Daily responsibilities included; planning and strategy, media sell-in, creative writing, pitches and ideas generation, client liaison, synergising with affiliated international agencies, management of press trips and brand alliances.