Kate Hampton Email & Phone Number

Atlanta, Georgia

Greater Atlanta Area

Greater Atlanta Area

E-COMMERCE-Created, developed and implemented Anju's e-commerce strategies-Grew e-commerce sales from $0 to $8,000 in first year with a 20% increase in sales the following year-Worked closely with a web developer to create a streamlined, easy to use website that reflected the Anju brand-Honed in on the Anju target customer and adjusted the company branding to better serve the target market-Developed the creative direction for each season; styled and directed photo shoots to reflect the season's "feel" as well as the Anju brand, while being mindful of target customer.-Created a personalized experience for each customer through the use of packaging and handwritten thank you notes in each order-Responsible for all site and product merchandising: copywriting, product selection, pricing, SEO/metadata-Used Google Analytics to adjust and refine user experience, track customer purchase funnel and eliminate pain points, drill down into demographics of actual customers and adjust marketing tactics based on findingsSOCIAL MEDIA/DIGITAL MARKETING-Researched social media habits of target market to determine best ways to reach customers-Developed and implemented holistic marketing calendar for Anju-Designed and sent out all email blasts; ensured all branding/design was consistent and relevant-Decided on images for social media, directed photo shoots for images if needed-Responsible for all copywriting for social media and marketing materials

Greater Atlanta Area

Input all purchase orders into company system; pull merchandise to fulfill ordersHandle information related to accounts payable and receivableEnsure all orders are shipped on time, complete, and accuratelyTrack bestsellers and communicate best/worst sellers to production managerMaintain stock levels and communicate items that need to be restocked to production managerCommunicate directly with buyers about anything purchase order-relatedResponsible for revamping order filing system to better track and reference past phone ordersCreated shipping filing system for information related to USPS/non-company standard shipping

Atlanta, Ga

-Refined branding for A. BARCLAY to suit a luxury brand-Created promotional materials, including magazine ads and trunk show invitations, in Photoshop and Illustrator-Organized, prepared and packed samples for trunk shows-Used knowledge of fabrics and printing processes to help make decisions about new scarf designs and fabrications-Researched possible retail opportunites for A.BARCLAY; communicated with buyers about sales opportunities

Atlanta, Ga

-Dealt primarily with customer relations and sales in store-Created website product sequencing for new product launches-Created product development and design cards-Maintained and updated fabric swatches and made-to-measure fabric orders