Forward-thinking with an instinct for identifying market and industry trends to understand consumer behaviour, my forte lies in generating sales, revenue and cost savings within the FMCG industry. Armed with years of expertise in managing variegated categories, I pride myself on making wise procurement decisions that facilitates inventory flow, turnover and profitable growth. From executing in-store promotions and product strategies, my key competency lies in adapting and adopting effective programs, strategies and promotional implementations to coordinate market pricing.These are some of my key achievements and skills below:➙ Category & Product Management Well-versed in establishing and managing a category, my diverse background in creating product, pricing and promotional strategies through in-depth customer research paved the way to proliferate sales. From aligning products to seasons to delivering the product strategy for various categories, leveraging a data-driven approach is key. With innate knowledge of the current industry trends in the FMCG sector for several products, it enhances my ability to direct pricing strategies and implementations to maximise ROI and revenue with consistent inventory turnovers. ➙ Procurement, Pricing & Promotions ManagementDriven to excel, my variegated background over the course of my careers has led me to consistently generate profitable growth through implementing successful promotional activities. From curating in-store execution strategies to developing sales promotion protocols, policies and programs, I often utilise innovative ideas such as imports and product development with local and foreign vendors to amplify the sales of different SKUs. Optimising vendor relations, I manage products with fast-moving timelines whilst establishing best supply prices to elevate existing profit margins.➙ Inventory & Change Management Adopting a data-driven approach across all business, market and data analysis, I identify patterns within historic sales data to understand the consumer’s buying behaviour. Through understanding the consumers, I optimise data provided to conduct comprehensive research focused on developing new revenue streams to execute successful promotional activities. Eradicating obsolete stock and bringing in products that do not stagnate in the industry, I pride myself on streamlining internal processes such as implementing a range of documentation with a standardised template to magnify KPIs internally.To find out more, please connect with me or send me an InMail.