Kate Hawkins

Kate Hawkins Email and Phone Number

Product Marketing Manager — Revenue Cycle Management @ athenahealth
United States
Kate Hawkins's Location
Hampton Roads, Virginia Metropolitan Area, United States
Kate Hawkins's Contact Details
About Kate Hawkins

A versatile communicator, I have the unique ability to execute a project through from ideation and writing to design and production. Combining creativity with a keen focus on process and project management, I've led visual and written communications for clients large and small, especially brand development, content creation, presentations and visual storytelling, and email marketing. I help clients achieve consistency across messaging and visual design, in all channels, for a cohesive, professional brand experience. This extends to developing brand strategy and execution, applying brand considerations to M&A activity, and empowering sales and service organizations to “live the brand” with templates, resources, and training.A firm believer that everyone should have a creative outlet (or a few), when I'm not crafting communications for clients I can be found crafting in my home studio.Noteworthy skills: branding and corporate identity; brand strategy and development; content writing, design, and promotion; creative project / traffic management; marketing collateral; print production; presentations and visual storytelling; information graphics; email marketing strategy, execution, and optimization; illustration and storyboards; advertising design and copy writing; trade show graphics; templates and corporate collateral; proofreading and editing; communications and social media planning and executing; website design; art direction of freelancers and vendors; vendor relationship management; apparel, awards, and special projects

Kate Hawkins's Current Company Details
athenahealth

Athenahealth

View
Product Marketing Manager — Revenue Cycle Management
United States
Website:
athenahealth.com
Employees:
8372
Kate Hawkins Work Experience Details
  • Athenahealth
    Product Marketing Manager — Revenue Cycle Management
    Athenahealth
    United States
  • Janus Health
    Senior Product Marketing Manager
    Janus Health Jun 2024 - Present
  • A Good Yarn Communications
    Owner
    A Good Yarn Communications Oct 2023 - Jun 2024
  • Availity
    Sr. Product Marketing Manager
    Availity Aug 2022 - Oct 2023
    Raleigh-Durham-Chapel Hill Area
    Led planning, execution, and tracking of Essentials Pro (RCM) product marketing, direct sales enablement, content development, customer communications, and product launch/release market and operational readiness. Responsible for weekly reporting on sales pipeline, progress toward product-line revenue goals, and marketing activities and metrics. Supported Director of Marketing in managing marketing budget.
  • Canton & Company
    Director Of Communications
    Canton & Company Apr 2019 - Aug 2022
    Raleigh-Durham, North Carolina Area
    Supporting a variety of B2B and B2C clients — and Canton — including healthcare providers, IT solutions vendors, professional associations, academic institutions, and more with end-to-end marketing communications planning and execution.• Maintained the editorial calendars (social, emails, blogging and other content) for multiple clients, from topic selection and research to writing, posting, and creating custom graphics. Contributed to the significant increase in social followers and engagement for our own channels and for clients.• Implemented project management software and processes to ensure timely delivery and stakeholder visibility. • Account managed for multiple retainer and project-based clients maintaining excellent relationships, managing regular status reporting and frequent project intake, as well as executing much of the work. • Instrumental in the complete redesign and rewriting of six client websites, leading to meaningful increases in site traffic and quality lead generation. • Developed two new brands from scratch, planned and executed the full rebranding of a rural healthcare provider and two software solutions vendors, and refreshed the visual identity of Canton and several clients.
  • Availity
    Corporate Communications Manager
    Availity Mar 2017 - Apr 2019
    Raleigh-Durham, North Carolina Area
    Briefly reprised my role as Sr. Graphic Designer, then promoted to Corporate Communications Manager, remotely overseeing the traffic management, writing, editing, and proofreading for a high-volume marketing communications team. Responsible for managing project timelines and deadlines, ensuring available resources, and communicating changes among project requesters and task executors. Writing and editing blogs, eBooks, articles, high-volume email marketing to clients and prospects, and pinch-hitting as designer when needed. The wearer of many hats while maintaining a reputation for accuracy, efficiency, and all-around stellar customer service.
  • Availity
    Senior Graphic Designer
    Availity Mar 2016 - Feb 2017
    Raleigh-Durham, North Carolina Area
  • Genscape, Inc.
    Graphic Designer
    Genscape, Inc. Jul 2015 - Mar 2016
    Boston
    Part of a small marketing team driving significant sales lead generation through international content marketing campaigns across channels and product verticals, supporting acquisition rebranding efforts, streamlining processes and workflows to maximize resources. Reduced need and expense for outside creative resources by more than half in less than six months.
  • Availity
    Graphic Designer
    Availity Oct 2010 - Jul 2015
    Jacksonville, Florida Area
    Part of a marketing and communications team executing on national, multi-channel marketing campaigns and internal communicationsFacilitated the planning and execution of a complete corporate rebranding, improving brand continuity and client experience across disparate products and acquisitions, and enabling efficient rebranding of later acquisitionsProvided brand review and approval for internal and external logo requests and projects — collateral, videos, training, interactive design, and software white labelingDesigned and managed updates and inventory for a broad array of printed collateral and promotional itemsManaged and art directed vendors, freelancers and agenciesProvided layout and template support for email marketing platformsOversaw environmental branding of three distinct offices around the USSupported the team with occasional copy writing, proof reading, editing, and event management support
  • American Culinary Federation
    Graphic Designer
    American Culinary Federation Apr 2009 - Oct 2010
    St. Augustine, Fl
    Designed the monthly 68p publication The National Culinary Review; supported all departments with spot-on design work, copy writing and marketing ideas; worked with printers to keep projects looking great and costs in line; pioneered the creative department’s archiving system, creating better work flow and reducing clutter
  • St. John & Partners
    Studio Artist
    St. John & Partners May 2006 - Mar 2009
    Jacksonville, Florida Area
    Was the go-to girl for anything needing to get done well and on time, especially (but not limited to) creative new business RFPs; produced concept sketches for client presentations; supported consumer persona research; executed flawless design and production work. Brands served: Clearwire, Smoothie King, VISTAKON (Johnson & Johnson), Zaxby’s

Kate Hawkins Skills

Graphic Design Logo Design Advertising Adobe Creative Suite Photoshop Art Direction Brand Development Email Marketing Adobe Acrobat Typography Corporate Identity Illustration Copywriting Concept Development Html Newsletters Portraits Html Emails Proofreading Project Management Branding Copy Editing Image Editing

Kate Hawkins Education Details

Frequently Asked Questions about Kate Hawkins

What company does Kate Hawkins work for?

Kate Hawkins works for Athenahealth

What is Kate Hawkins's role at the current company?

Kate Hawkins's current role is Product Marketing Manager — Revenue Cycle Management.

What is Kate Hawkins's email address?

Kate Hawkins's email address is kh****@****ape.com

What is Kate Hawkins's direct phone number?

Kate Hawkins's direct phone number is +190447*****

What schools did Kate Hawkins attend?

Kate Hawkins attended Flagler College.

What skills is Kate Hawkins known for?

Kate Hawkins has skills like Graphic Design, Logo Design, Advertising, Adobe Creative Suite, Photoshop, Art Direction, Brand Development, Email Marketing, Adobe Acrobat, Typography, Corporate Identity, Illustration.

Who are Kate Hawkins's colleagues?

Kate Hawkins's colleagues are Leeann Roberts, Ranjani Veeramani, Shalom Truman, Rams Rock, Balin Kim, Mano Chandar, Emily Robitaille.

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