Kate Herbert Email & Phone Number

Melbourne, Vic, Au

Melbourne, Australia

Founded and built Waggly from the ground up, building it to a 7-figure businessAs Australia's leading and largest dog subscription box business, Waggly Club is passionate about delivering market-leading customer experiences to dogs and the people who love them each and every month.As the Managing Director of Waggly Club, my core responsibilities include: - Leading the company and all of our amazing staff, both on-shore and off-shore - Managing the company's P&L, including setting and measuring performance targets - Designing and executing operational improvements covering customer operations, logistics and automation - Overseeing new product design and development, to ensure we keep delivering a better customer experience each and every month - Co-designing and overseeing our digital UX and UI, including repeatedly testing and improving user journeys, conversion rates and digital experience - Digital marketing strategy to continuously improve our customer acquisition and retention rates - Establishing supplier relationships and contract negotiation - Partnerships and PR - Hiring and team management and building a kick-ass culture where people love to work - Making dogs (and the people who love them) happy and healthy all across the country

Melbourne, Australia

Shipster is a product of Australia Post. Integrated into major merchant websites, such as Myer, Booktopia and Harvey Norman, Shipster uses APIs to eliminate shipping costs for subscriber customers when they are shopping on Shipster partner websites.As Head of Technology and UX at Shipster (a product of Australia Post), Kate: - founded the product and owned the end-to-end customer and merchant product roadmaps- led the design, testing and development of an Alpha + Beta product before successfully launching Shipster in October 2018 - managed a complex portfolio of requirements, balancing the need for innovation, merchant need for speed-to-market and internal need for uniform architecture and risk mitigation - co-designed and executed major customer referral programs to rapidly grow the Shipster customer base - responsible for key major and aprtner merchant relationships

Melbourne, Australia

Responsible for developing the innovation strategy and implementation framework for the Australia Post Consumer division.A major outcome of this innovation strategy and framework was the testing and experimentation with thousands of customers that resulted in the ideation of what is know the in-market product called Shipster.

As the Stategy Manager for Parcel Services, responsibilities included: - Guiding the development of the strategy for this key business unit at profit centre within the organisation - Working with the General Manager and other members of the Parcels Senior Leadership Team to identify key opportunity areas within the business - Developing materials for the annual Board Strategy Day, as well as monthly Board reports and papers- Market Scans to help identify opportunities and threats both on-shore and off-shore

Melbourne, Australia

Senior Strategy Analyst for the Communications Management Services business

Melbourne, Australia

Mobile

Freelance Business Development, Strategy and Communications Consultant, currently working with large and small clients to promote business growth, increase sales and reach new markets.Current and recent projects include: - Creation of Business Development documents for an international education agency, including the development of a Corporate Profile and Marketing Plan, as well as drafting Sales Proposal Documents - Development of expansion strategy and analytical business tools for small coffee company - Development of analytical business tools and prospective client marketing tools for retail franchisee - Copywriting for websites, including education product providers and online fashion retail

As a graduate and then analyst within the team, responsibilities included: - Market scans of key strategic areas, such as Asia Pac and the Middle East - Developing and maintaining dashboards for the GM and other senior leaders reviewing the performance of the Institutional Division - Quarterly analysis of divisional performance vs the performance of equivalent divisions at competitor banks

Melbourne, Australia

Responsible for: - Analysis of key state government documents, such as the Productivity Report, to identify key insights with respect to spend and productivity activity across key state focus areas of health and education - Writing articles for the IPA newsletter and website - Working with senior politicians and think-tank members to strategise on the use and dissemination of strategy relating to the above insights

First Believers, Angel Investing

B.Comm/B.A(Media & Communications), Economics, Finance, Communications, Politics

Vce