• Lead the end-to-end management of buyer and seller transactions, achieving seamless execution of contracts for residential and commercial real estate deals, demonstrating strong leadership and project management skills.• Spearhead the creation and distribution of all sales and marketing materials, including digital content across social media platforms, resulting in a 20% increase in market engagement and lead generation. • Innovated lead generation strategies and optimized the agency's CRM system to track activities, enhancing the efficiency of sales processes and customer relationship management.

• Spearheaded strategic growth initiatives across Moon and Lola's $6 million retail and wholesale division, achieving significant financial and strategic expansion, by developing and executing comprehensive sales strategies.• Cultivated and strengthened relationships with major accounts including Amazon.com, Neiman Marcus, Nordstrom, HSN, T.J. Maxx, Mark and Graham and Zulily, enhancing brand visibility and sales through effective partnership and account management.• Led a dynamic marketing team to bolster brand awareness, orchestrating innovative product launch strategies and content development resulting in enhanced market positioning and growth opportunities • Directed inside sales team in the development and execution of go-to-market plans including new product launch strategies, assortment planning, forecasting, point-of-sale (POS) materials, training tools and visual merchandising guidelines• Led the expansion of the wholesale division at premier trade shows, including Atlanta Apparel Market and NY Now, directly contributing to a 125% increase in account acquisition and retention• Directed outside sales rep team of 40 independent reps• Led PR agency and all media related activities to secure placements in major publications and TV networks including: Good Morning America, The View, The New York Times; O, The Oprah Magazine; Vogue, Glamour; InStyle; People Magazine

• Spearheaded e-commerce and marketing communication strategies, enhancing online sales and customer engagement, as evidenced by a 110% increase in web traffic and sales conversions.• Forged and nurtured strategic partnerships with top-tier accounts including Amazon.com and Nordstrom, driving brand visibility and revenue growth through collaborative marketing campaigns and exclusive product launches.• Enhanced brand visibility and social media engagement with the development of influencer affiliate marketing campaigns via partnerships with Shopify, LTK, rewardStyle and ShareASale.• Led a comprehensive PR campaign, securing high-impact placements in national and local publications and TV networks

• Strategically expanded the wholesale division at top-tier trade shows, such as Atlanta Apparel Market and NY Now, achieving a remarkable 125% boost in account acquisition and retention• Optimized the wholesale order process from production to shipment, enhancing customer service support and achieving significant improvements in order fulfillment efficiency through effective collaboration with production and fulfillment teams.• Fostered a successful partnership with a PR agency to boost brand visibility, facilitating sample and photography requests and developing compelling collection presentations for editorial pitches

• Orchestrated comprehensive social and traditional media communications strategies, achieving key client marketing objectives, as measured by an increase in audience engagement, by leveraging in- depth market analysis and media outreach.• Advanced brand visibility and media presence by securing print, online, and broadcast coverage, as measured by a significant increase in media mentions, through meticulous editorial opportunity analysis and effective coordination of product, photography, and information requests.

• Directed comprehensive PR, corporate communications and marketing initiatives for major home furnishings manufacturers, retailers and non-profit organizations• Partnered with manufacturers’ product development and design teams to develop new product and service launch strategies and positioning in the marketplace to align with the overall brand strategy• Collaborated directly with C-suite executives and management teams in the development and execution of marketing campaigns, corporate communications programs and initiatives• Orchestrated high-impact media representation and publicity campaigns, including coordinationof media inquiries and photo/video shoots, significantly enhancing brand visibility across trade and consumer outlets.• Led showroom product tours and special events for trade and consumer media outlets including The Wall Street Journal, the Associated Press, and Architectural Digest• Solicited and coordinated media interviews with company spokespeople; conducted briefing sessions, created press releases, developed talking points for C-suite executives• Managed the VIP ceremony and press reception at the annual American Home Furnishings Hall of Fame (client) Induction Celebration, acting as co-handler and photography liaison for notable, high- profile public figures, including former United States Secretary of State, Colin Powell; Hall of Famer and former head coach of Duke University Basketball, Mike “Coach K” Krzyzewski; and “Miracle on the Hudson” Capt. “Sully” Sullenberger