Kate Honcharova Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

• Managing financial client accounts by developing strategic campaigns and building new affiliate partnerships• Building and managing analytic system to screen and predict affiliates’ performance, +30% net revenue increase during 6 months • Applying web research techniques to find potential websites for strategic affiliate partnerships for financial clients• Monitoring and analyzing digital statistics with HubSpot, SimilarWeb, Fintel Connect platform, on a regular basis to report… Show more • Managing financial client accounts by developing strategic campaigns and building new affiliate partnerships• Building and managing analytic system to screen and predict affiliates’ performance, +30% net revenue increase during 6 months • Applying web research techniques to find potential websites for strategic affiliate partnerships for financial clients• Monitoring and analyzing digital statistics with HubSpot, SimilarWeb, Fintel Connect platform, on a regular basis to report, maximize revenue, optimize campaigns and identify issues and opportunities• Meeting with clients weekly and preparing meeting agendas and minutes to highlight activities, outstanding and upcoming tasks• Troubleshooting and working with proprietary tech and technical implementation• Negotiations with new and current affiliates, as well as negotiating promotional deals for those partners Show less

Almaty, Almaty, Kazakhstan

• International business management experience (Kazakhstan, Kyrgyzstan, south part of Russia)• Creation from scratch and full management of RG Brands website on Shopify (finances, delivery, website promotion, analytic, custom service tools management, demand forecast, orders operation, content creation)• Launching digital campaigns in Google Ads, Meta ($100K monthly promotion budget, average 40% ROI)• Long-term strategy planning with annual net revenue growth of +300%• Meeting… Show more • International business management experience (Kazakhstan, Kyrgyzstan, south part of Russia)• Creation from scratch and full management of RG Brands website on Shopify (finances, delivery, website promotion, analytic, custom service tools management, demand forecast, orders operation, content creation)• Launching digital campaigns in Google Ads, Meta ($100K monthly promotion budget, average 40% ROI)• Long-term strategy planning with annual net revenue growth of +300%• Meeting annual targets with 20+ online clients, 5 channels, such as Amazon, Bestbuy, Ozon• Signing long-term cooperate contracts with partners and clients• Large-scale E-Commerce promotional plan creation, development, and performance• Integration of clients’ external digital campaigns into internal digital strategy• Managing global sales team performance in online/offline channels within 3 countries, 50 cities• Working with such channels of digital marketing: SEO, Social Media, Content, Mobile, Email marketing• Using Google Marketing Platform (mostly Ads, Anaytics, Console), Meta, Tag Manager, Shopify, Amazon Ads Show less

Ukraine

• Relationship management with online retailers (biggest E-Com retailer in Ukraine- Rozetka.ua)• A long-term strategy development to achieve ambitious annual net revenue growth (for 2021: +98%)• Launching and analyzing digital campaigns, using SEO, Social Media, Content marketing• Development and implementation of new projects in the E-Commerce channel (new brand launch, collaboration, innovative promotion, financial and delivery system optimization projects, etc) • Controlling… Show more • Relationship management with online retailers (biggest E-Com retailer in Ukraine- Rozetka.ua)• A long-term strategy development to achieve ambitious annual net revenue growth (for 2021: +98%)• Launching and analyzing digital campaigns, using SEO, Social Media, Content marketing• Development and implementation of new projects in the E-Commerce channel (new brand launch, collaboration, innovative promotion, financial and delivery system optimization projects, etc) • Controlling execution in online/offline channels (15 clients), using Power BI, Excel• Identifying micro-trends, adjusting current performance to be ahead of competitors in main KPIs• Profit and Loss management with a monthly marketing budget of $200K+• Launching large-scale digital projects which covered 50% audience of the biggest online retailer in Ukraine, year-to-date increase: +300%• Integration with mutual digital marketing goals, working with Meta, Google Ads, Google Analytics, Google Marketing Platform• Leading monthly promotion through digital content creation, the launch of media plans, and online merchandising execution• Leading weekly order and shipment issues Show less

Ukraine

• Promotion plan creation and monitoring through SalesWork system in each sales channel• Building a system of full-scale support and control of the Brick and Click channel with the result of net sales constant growth each month, using Excel and inner Project Management platform• Implementation of motivational programs for the sales team (50 people) • Controlling new product market entry and execution (27 regions, 250 unique clients). Includes development of sale presentations… Show more • Promotion plan creation and monitoring through SalesWork system in each sales channel• Building a system of full-scale support and control of the Brick and Click channel with the result of net sales constant growth each month, using Excel and inner Project Management platform• Implementation of motivational programs for the sales team (50 people) • Controlling new product market entry and execution (27 regions, 250 unique clients). Includes development of sale presentations, online/offline materials and tracking system • Making trade argumentation for distributors and customers • Making monthly Excel sales reports using large-scale databases • Point of sale marketing creation, distribution and monitoring • Main KPIs analyzing (Sell-out, Trade Spend, Net Revenue, ROI, Promotion execution) for main and local customers• Planning and analyzing the effectiveness of various trade actions in close cooperation with the sales team Show less

Kiev Region, Ukraine

• Auto market investigation and trend of main KPIs weekly reporting• Events organization, making tender for new counter-parties• Analyzing competitor activities, marketing events effectiveness, consumer portrait; split analysis of dealers marketing activities• Communication with auto dealers and counter-parties, completing daily marketing department tasks• Creating presentations for forums, dealers conferences, events• Cooperation with the agency for digital campaigns… Show more • Auto market investigation and trend of main KPIs weekly reporting• Events organization, making tender for new counter-parties• Analyzing competitor activities, marketing events effectiveness, consumer portrait; split analysis of dealers marketing activities• Communication with auto dealers and counter-parties, completing daily marketing department tasks• Creating presentations for forums, dealers conferences, events• Cooperation with the agency for digital campaigns monthly launch and analysis with a budget of $300K+• SMM: content creation for Meta platforms, analyzing competitor social pages, making posts and tracking consumer engagement• Working in the website admin dashboard to fix display errors• Making reports in Google Analytics, using DoubleClick for advertising• Preparing the orders, slips, internal documents, hotel and restaurants booking, trips organization Show less

Майами, Флорида, Соединенные Штаты Америки

• Managing the entertainment department of Aqua show on the cruise ship• Coordinating training, performances, operational-organizational issues• Making schedules, long term plans of cooperation to create the most appropriate conditions for the performing cast (20 people)

Odessa Region, Ukraine

• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities• Working with Google AdWords and Google Analytics for website promotion

Kharkov/Ukraine

Silver and bronze medals at the Senior World Championship 2017 in Budapest.

St. Charles/Missouri

Kiev Region, Ukraine

Bachrelor Degree, Business Management, 3.8

Master'S Degree, Marketing, 96 From 100

Honor diploma, online studying

Bachelor'S Degree, Finances, 3,7