Kate Hough Email & Phone Number

Brisbane City, Qld, Au

Brisbane City, Qld, Au

Southern Cross Austereo is Australia’s leading media entertainment company, home of LiSTNR and the Triple M & HIT networks, with the ability to reach 95% of the population through Radio, TV and Digital channels.As a Effectiveness Research Manager my responsibilities include:- Lead team of Research & Insights Analysts to effectively conduct end to end brand lift, creative testing, perceptual and brand tracking studies for clients and the business. - Lead and manage team workflow of effectiveness studies.- Provide actionable insights for key clients and stakeholders to identify the strengths and opportunities they are able to tap into.- Work collaboratively on projects with various internal teams, including strategy, sales, and content, as well as third party partners.- Support Sales Leaders with advanced analysis / insights on priority business.- Mentor and develop team of Research & Insights Analysts.- Highly skilled in tools such as Microsoft Excel, Microsoft PowerPoint, Campaign Monitor, Alida, CMV

Brisbane, Queensland, Australia

As a National Senior Research & Insights Analyst my responsibilities include:- Leverage sales revenue by providing up to date research analysis to the Local and Agency Sales Teams around the SCA network. - Work across Metro Radio, Regional Radio, LiSTNR and TV to provide data analysis and insights on the entire network’s entertainment solutions.- Independently manage the end-to-end research process for client campaign effectiveness studies including stakeholder management, survey design, scripting and survey launch, analysis, and presentation to client.- Leading major research studies including the annual Audio Logo Index, focused on testing and understanding the importance of audio logos for a brand's success to cut-through a cluttered market.- Using industry leading audio research and analytics tool, Veritonic, to test audio for pre-market or post campaign insights.- Conduct neurological research using EEG headsets to understand effects music and ads have on brain activity- Work with external panel providers to recruit respondents for client and perceptual studies.- Develop and maintain internal stakeholder relationships with Sales, Content, Digital, and Strategy teams to identity new opportunities and win briefs.- Highly skilled in tools such as Microsoft Excel, Microsoft PowerPoint, Campaign Monitor, Alida, CMV

New York, New York, United States

Worked remotely out of New York, USA, in my position as Senior Research and Insights Analyst.During this time my responsibilities included:- Independently managed the end-to-end research process for client campaign effectiveness studies including stakeholder management, survey design, scripting and survey launch, analysis, and presentation to client.- Developed and maintain internal stakeholder relationships with Sales, Content, Digital, and Strategy teams to identity new opportunities and win briefs.- Developed relationships with potential US partners, including Veritonic, where I worked closely with the Veritonic team to onboard SCA onto their platform.- Developed relationships with similar US media companies, including Westwood One and Fox, to refine processes being used at SCA.

Brisbane, Queensland, Australia

MediaCom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. As a Senior Executive my key client was the Queensland Government.My responsibilities in this role included:- Accurate execution of all client fees/charges (including ad-serving, buying/planning fees, spot monitoring and OOH Printing) to ensure revenue opportunities are realised on plan and in system.- Understanding and delivering on media objectives.- Supporting and assisting tracking of all client media contracts and timely delivery, and taking learnings into future campaigns.- Negotiated with media owners to drive incremental value.- Provided accurate and thorough media optimisations using proprietary and industry planning tools- Fostering strong relationships with various external stakeholders, including media partners, creative agencies, and clients.

Brisbane, Queensland, Australia

UM is a creatively driven media agency, part of the global IPG Mediabrands network. UM strives to deliver better outcomes by fostering meaningful connections between brands and audiences.As a Senior Partnerships Manager, my key clients were RACQ and McDonald's.My responsibilities in this role included:- Supporting Partnerships leads in educating and presenting to clients on marketplace trends and translating into actionable insights relevant to client and category.- Accurate execution of all client fees/charges (including ad-serving, buying/planning fees, spot monitoring and OOH Printing) to ensure revenue opportunities are realised on plan and in system.- Understanding and delivering on media objectives.- Supporting and assisting tracking of all client media contracts and timely delivery, and taking learnings into future campaigns.- Negotiated with media owners to drive incremental value.- Provided accurate and thorough media optimisations using proprietary and industry planning tools- Fostering strong relationships with various external stakeholders, including media partners, creative agencies, and clients.

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

Zenith offers creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for clients.As an Account Manager, my key clients included Lite n’ Easy, Volvo Commercial Group, PPQ, Queensland Rail and Act for Kids.My responsibilities as an Account Manager included: - Manage campaign delivery tracking across all channels, including TV, OOH, Radio, Digital and Social Media. - Accurate execution of all client fees/charges (including ad-serving, buying/planning fees, spot monitoring and OOH Printing) to ensure revenue opportunities are realised on plan and in system.- Negotiated with media owners to drive incremental value.- Provided accurate and thorough media optimisations using proprietary and industry planning tools- Fostering strong relationships with various external stakeholders, including media partners, creative agencies, and clients.

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

Bachelor Of Business, Marketing And Advertising With Distinction

Education record