• Co-work with HQ sales, BU PM, and collect local needed to come out integrated global marketing strategy plan• Scope including: - Brand awareness: build up commercial brand awareness - Product marketing: define product strategy and develop marketing assets - Vertical marketing: focus on target segment to promote cross selling - Regional marketing: review go to market plan and allocate budget…• Response for overall commercial products, including commercial Notebook, Desktop, Workstation, Monitor, Thin Client, Retail solution…

• Promoted awareness and maintained positive brand image of the company and yearly over 30 new products on a local level by consistently targeting public relations and marketing campaigns. Ensured that the company's position was always present in news coverage. • Response for overall Personal System products, including Notebook, Desktop, Workstation, Monitor, Thin Client, Retail solution, Accessory to meet profit objectives.• Budget Management: Ability to manage budgets in a strategic manner; apply strategic public relations principles in allocating funds to media outlets to increase awareness of business.

• Developing marketing plans and strategies for all accessory and handheld products, coordinating all phases of product marketing including launch, planning, budgeting, sales, and pricing.• Participates in the design of the go to market materials and maintains contacts with the key accounts in order to supervise all promotional activities.• Contribute to the company’s goals and objectives and improve market share, customer satisfaction and productivity performance.• Ensuring alignment across the sales and marketing organizations on field sales needs and marketing initiatives, including coordination with regional trade marketing and budget management.

• Developing SMB segment strategies and program for overall commercial products, including Notebook, Desktop, Workstation, Monitor, Thin Client, Retail solution, Accessory to meet profit objectives.• Responsible for trade marketing / category management process & solutions with external & internal customers to grow the segment• Establishing channel strategies and implementing the associated plans.

• Marketing Specialist: Co-work with PM to develop and execute marketing plan.• Assistant for RD & SISD