Katherine Jones Email and Phone Number
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Katherine Jones personal email
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As an experienced marketing leader with a passion for learning, I am motivated to understand customer needs and translate them into engaging experiences, content and solutions that will make their jobs easier. I am adept at making the seemingly complex feel simple and fostering a culture that prioritizes continuous improvement through collaborative problem-solving, risk-taking, and shared accountability for outcomes.Over the course of my career, I have demonstrated my ability to align marketing strategies and resources with business priorities, develop highly motivated and results-oriented teams, and lead transformation initiatives to optimize processes for speed, scale, and impact. My direct experience in various marketing functions has shaped my perspective on how the cogs of the go-to-market machine must work together to achieve business objectives.Notable Accomplishments:✴️ Spearheaded creation of a Global Demand Center to accelerate inbound growth and marketing efficiency through a unified go-to-market strategy and execution plan. Recognized by CEO as a Top Performer in 2021 Sales Club.✴️ Led the strategy and development of a new vertical marketing practice at Lumen to enhance marketing and sales effectiveness and increase revenue growth in top industries.✴️ Launched Account Based Marketing strategy at CenturyLink with targeted programs and playbooks for named account segments to improve awareness, executive relationships and accelerate opportunity creation for strategic enterprise solutions.✴️ Developed the first-ever customer loyalty program at Dish Network to improve retention of high-value subscribers through customer experience enhancements and technology upgrades.Outside of the office, I enjoy hiking with my three rescue dogs, seeing a show at Red Rocks, or immersing myself in a good book. Specialties: Go-to-Market Strategy and Planning • Demand Generation • Revenue Growth Marketing • Customer Lifecycle Marketing • Industry Marketing • Account Based Marketing • Product Marketing • Data-Driven Marketing • Funnel Performance Management • Marketing Automation • Analytics • Project Management • Sales and Marketing Alignment • Messaging • Brand Awareness • Change Management • Product Launch Strategies • Content Marketing • Digital Marketing • B2B • Enterprise • Mid Market • SMB • Lead Process and Management • Technology • SaaS • Cloud • Software • Services • ERP
Synoptek
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Vice President MarketingSynoptek Dec 2024 - PresentIrvine, Ca, Us
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Vice President, Global Demand And Growth MarketingRimini Street Jun 2022 - Sep 2024Las Vegas, Nv, Us• Lead global brand-to-demand integrated campaign strategies to build awareness, increase demand and strengthen client advocacy to achieve achieve pipeline growth targets• Direct high performing campaign, digital and web teams to activate audience-driven media strategies across online and offline channels to build a reliable inbound engine that produces high quality leads at scale• Manage global media planning and digital campaign execution to improve pipeline contribution of inbound channels• Track, monitor, and report key campaign performance metrics to elevate what's working across the funnel and channels, while helping drive decision making around budget allocations and forecasts -
Senior Director, Growth & Account Based MarketingRimini Street Mar 2021 - Jun 2022Las Vegas, Nv, Us• Leading global campaign strategy development and execution worldwide including establishment of ABM practice• Conceptualize innovative cross-channel marketing campaigns leveraging paid, earned and owned media channels for acquisition and client lifecycle marketing campaigns
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Director, Vertical And Integrated MarketingLumen Technologies Jan 2019 - Mar 2021Monroe, Louisiana , Us• Developed industry marketing strategy in alignment with sales and product priorities, including go-to-market approach, messaging and content development• Led content marketing plans to engage key personas with thought leadership and highly relevant content for each point in the customer journey• Partnered across field marketing, Sales and PR to bring our plans to life through sales enablement programs, media and digital account-based marketing tactics -
Senior Marketing Manager, Global Marketing Communications TeamCenturylink Business Aug 2016 - Jan 2019Monroe, Louisiana, Us• Manage marcom team creating and delivering all multi-channel demand generation campaigns for enterprises with 1000+ employees• Develop campaign strategy and content assets to build awareness and pipeline for full CenturyLink portfolio of network, cloud and service offerings.• Manage integrated marketing campaigns to promote content utilizing digital advertising, content syndication, events, paid media, email via Marketo automation, and targeted ABM tactics across the buyer’s journey.• Driving the CenturyLink social media strategy for Enterprise market with a focus on increasing growth and engagement.• Implementing program and process changes to streamline delivery, improve campaign analysis and measurement to evaluate impact and shape future strategy. -
Oracle University Marketing Director - Americas RegionOracle May 2013 - Jul 2016Austin, Texas, Us• Led team responsible for execution of demand generation campaigns for Oracle’s education division in North America and Latin America supporting 200-person sales team.• Aligned with sales management to build regional marketing plans that will support transactional sales goals and build pipeline.• Executed marketing campaigns and content marketing strategy based on buyer personas and journeys using Eloqua and other Oracle marketing automation tools.• Oversaw Oracle University’s presence at corporate and user group events to drive brand awareness and qualified leads for sales. Managed delivery of pre-conference training event at Oracle OpenWorld for direct revenue contribution of $200K+. -
Market Development ManagerOracle Feb 2010 - May 2013Austin, Texas, UsManage global marketing campaigns and content development for the Fusion Middleware and Java curriculum. Support regional sales channels with collateral, sales tools and creation of technical content used to generate leads. Integrate training and certification content into corporate campaigns, community sites and social media channels to drive incremental web traffic and sales leads.
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Marketing Manager For Sun Learning ServicesSun Microsystems Jul 2007 - Feb 2010Palo Alto, Ca, UsManage global marketing programs and campaigns to drive direct training and certification sales worldwide. Work with globally distributed teams to implement integrated marketing campaigns that include online advertising, eMail, telemarketing, social media and search engine optimization in more than 10 languages to over 50 countries. Deploy and support quarterly programs and promotions for direct and indirect channels with a 20:1 average ROI and above industry-average eCampaign response rates. Implemented new processes for global e-campaign execution and collateral development which reduced production costs by over 50%. -
Sr. Marketing ManagerDish Network Nov 2005 - Jun 2007Englewood, Co, UsResponsible for team managing customer life-cycle and loyalty programs. Accountable for meeting aggressive churn reduction goals within a limited variable cost and marketing budget. Analyzed trends in budget and customer behavior to set strategy and manage implementation of various segmentation-based customer campaigns aimed at retaining highest value/highest risk subscribers. Executed all elements of a campaign including promotion development, targeting, messaging and measurement. Led large cross-organizational teams to achieve and exceed objectives, including the creation and implementation of the first-ever customer loyalty platform. -
Small Business Marketing Strategy LeadQwest May 2003 - Nov 2005Monroe, La, UsDeveloped and drove execution of overall go-to-market strategy for the small business segment. Coordinated strategy and messaging direction for television, print and radio mass media working closely with advertising agencies. Managed retention and loyalty campaigns utilizing direct mail, e-mail and telemarketing to achieve revenue objectives and address gaps. Owned positioning for Small Business product suite and solution bundles used in sales kits and on website. Designed one-to-one programs around segmentation and competitive environments to improve overall results. Refined strategy and campaigns to ensure ongoing success through extensive campaign testing, analysis and research. -
Channel Marketing ManagerQwest Jul 2001 - May 2003Monroe, La, UsProvided sales support and managed quarterly marketing programs and events for enterprise sales teams and partner channels. Designed campaigns to drive incremental revenue through coordinated incentives, promotions, collateral and direct mail. Responsible for product messaging used in sales tools, customer resources and on website for multiple products. Oversaw affinity marketing program for Fortune 1000 subsidiaries generating over $1M in new revenue. Managed co-marketing campaigns with other service providers and organized large-scale events for executive-level prospects.
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Product Marketing Manager, Dedicated HostingQwest Oct 2000 - Jun 2001Monroe, La, Us
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Sr. Product AnalystQwest Nov 1999 - Oct 2000Monroe, La, Us
Katherine Jones Skills
Katherine Jones Education Details
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University Of IowaSociology
Frequently Asked Questions about Katherine Jones
What company does Katherine Jones work for?
Katherine Jones works for Synoptek
What is Katherine Jones's role at the current company?
Katherine Jones's current role is Mission-Driven Marketing Leader and Customer Champion | Focused on Driving Efficient Revenue Growth.
What is Katherine Jones's email address?
Katherine Jones's email address is ka****@****hoo.com
What schools did Katherine Jones attend?
Katherine Jones attended University Of Iowa.
What skills is Katherine Jones known for?
Katherine Jones has skills like Product Marketing, Lead Generation, Strategy, Go To Market Strategy, Management, Marketing Strategy, Enterprise Software, Marketing, Program Management, Email Marketing, Leadership, Competitive Analysis.
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