Serving as OKR (Objectives & Key Results) Champion for Clio, managing/operationalizing the OKR program, stakeholder management & communication, coaching and guidance on OKR/goal-setting best practices, process & framework design, developing/aligning leadership on cultural norms/POV around OKRs, facilitating cross-functional quarterly retro and planning sessions, managing & engaging OKR Ambassador community, OKR tool/vendor management, leading annual company OKR creation (tying to annual strategy), reporting on program KPIs, and internal (company-wide) comms & storytelling on performance/progress.

Strategic planning, budgeting and forecast management, development of team OKRs and pipeline/revenue goals, martech roadmap planning and stack ownership including marketing automation, personalization, web, advertising, social and reporting tools, development of lead generation and nurture strategy, managing internal PMO and leading interdepartmental project teams, KPI tracking and reporting, guiding campaign testing and optimization, supporting corporate strategy operations and helping facilitation of annual/quarterly executive planning.

Serving as key stakeholder contributing to overall campaign framework for demand gen and nurturing programs, strategizing & developing lead gen/nurture strategies and programs to support pipeline/revenue goals, developing/implementing and training team members on internal process/operations to align with sales ops, ensuring brand and operational consistency across regions and LOBs, contributing to inbound tactics (paid search, remarketing, etc.), ownership of MarTech stack and recommendations/implementation, contributing to fiscal year budget and initiatives planning, tracking and reporting on key marketing metrics.

Designed, built and implemented pilot ABM initiatives & multi-channel campaigns, email marketing, managing & training team members on MAP (Salesforce Pardot), redesigned lead stages & lead scoring system to better coordinate handoff of leads from demand gen initiatives to sales, worked with SDRs on vertical targeting/audience segmentation and messaging, as well as supporting ad hoc marketing projects and events.

Designed and implemented automated email drip nurture and other outbound marketing campaigns, planned and executed events and tradeshow sponsorships, maintained social media editorial calendar and created content, provided operational support for various online lead generation activities including webinars and asset syndication, researched and implemented projects to comply with international e-privacy and anti-spam regulations. Tools: Eloqua, SFDC, Hootsuite, WordPress, Unbounce, GoToWebinar, Adobe InDesign & Dreamweaver, Camtasia, MS Office

Managed various social media channels, made website updates, generated monthly sales reports & uploaded to CRM, corresponded with clients & artists, assisted with contracting process, planned & executed corporate/social events, market research, wrote reports, created communication/marketing templates, and provided administrative support.Tools: SFDC, WordPress, Hootsuite, MS Office

Provided customer support through social media channels, coordinated social media marketing & tracking, assisted with launch party-planning, and provided administrative support.

Responsible for overall administrative support for the launch of The Animator's Modeler (iOS app for 3D character model production), market/pricing research, coordinated trade show exhibition logistics (including SXSW 2015 & Siggraph 2015), created & printed marketing material, wrote promotional newsletters/emails, and supported users/customers through social media and email.

Provided administrative and marketing support at the UBC Continuing Studies English Language Institute, corresponded with agents and students via e-mail, assisted with agent application and contracting process, updated the website, maintained social media channels, and researched international agencies and higher education institutions.