Brand consultant, coach and mentor. 18+ years experience working for some of the world's most iconic brands including Singapore Airlines, British Airways, and the Sydney Opera House. I have had the privilege of leading many award-winning campaigns and major re-brand projects. My work experience spans the full spectrum of marketing communications including; PR, advertising, sponsorship, partnerships, brand, loyalty, digital, and content. Founder of Be Your Brand, a marketing consultancy that brings big brand thinking and expertise to help purpose-driven brands make a bigger impact. Specialities: brand strategy, brand identity, marketing campaigns, marketing strategy, content marketing, communications, email marketing, social media, project management, public relations and personal brand.