Big Kid Kate, also known as Head of New Development, loves to connect brands with their younger audiences, it’s why she lands the big jobs. Ideas, imagination and interaction are her real superpowers, juggled with her weekend softplay parties with her son Jack where she listens intently to what might inspire our next kids campaign.20 years in children’s publishing have given Kate the invaluable insight of what makes a bestselling children’s product. Her expertise is in storytelling and creating synergy between the client and their younger audiences, harnessing the creative prowess of Collaborate. By day you can find her on zoom sharing her insights and landing the next project, by night you will find her wrangling through an obstacle course of Lego bricks, Key stage 2 Literature, and education apps, before settling down to the next animated series on Disney+.Recently Kate landed her dream project, art directing Ariana Grande’s first Comic book and helping to launch her latest fragrance to an audience of 4 million youtubers with a fantastic animation from Collaborate Agency. The animation was shortlisted for the Shark Awards but more importantly it gives Kate a lot of street cred amongst Jack’s friends.