Kate Lacey

Kate Lacey Email and Phone Number

Strategy Director, Legal & Regulatory division at Wolters Kluwer @ Wolters Kluwer
Kate Lacey's Location
Brussels Metropolitan Area, Belgium, Belgium
Kate Lacey's Contact Details

Kate Lacey personal email

About Kate Lacey

Senior marketer focused on driving digital transformation and delivering business value. Elevating marketing from a cost center to a revenue center through a strong focus on marketing return on investment (ROI) and tighter marketing and sales alignment. A natural leader with a strong understanding of translating business needs into program execution.Specialties: Digital Transformation, Marketing Automation, Revenue Performance Management, Business Process Consulting, Demand Generation, Audience Segmentation, Lead Scoring, Lead Nurturing, Sales and Marketing Alignment, Content Management, Content Mapping, Persona Development, Ecommerce, Workshop Facilitation, Account Management, Client Services, Program Management, Sitecore, Oracle Eloqua, Sirius Decisions

Kate Lacey's Current Company Details
Wolters Kluwer

Wolters Kluwer

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Strategy Director, Legal & Regulatory division at Wolters Kluwer
Kate Lacey Work Experience Details
  • Wolters Kluwer
    Director Of Strategy, Legal & Regulatory Division
    Wolters Kluwer Feb 2023 - Present
    Alphen Aan Den Rijn, Nl
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  • Wolters Kluwer
    Marketing Director, Legal & Regulatory Sales & Marketing Center Of Excellence
    Wolters Kluwer Sep 2020 - Mar 2023
    Alphen Aan Den Rijn, Nl
    View
  • Wolters Kluwer
    Interim Marketing Director, Legal & Regulatory Sales & Marketing Center Of Excellence
    Wolters Kluwer Nov 2019 - Sep 2020
    Alphen Aan Den Rijn, Nl
    View
  • Wolters Kluwer
    Marketing Planning And Campaigning Director
    Wolters Kluwer Feb 2018 - Nov 2019
    Alphen Aan Den Rijn, Nl
    View
  • Wolters Kluwer
    Digital Marketing And E-Commerce Program Manager
    Wolters Kluwer Jul 2016 - Feb 2018
    Alphen Aan Den Rijn, Nl
    Lead the Digital Marketing and eCommerce community for Wolters Kluwer Legal & Regulatory Division. Support the local Marketing departments in their transformation to a digital sales and marketing environment and help build the division's digital roadmap and capabilities. Drive digital excellence through the adoption of best practices, process and systems across the marketing organization.
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  • Leadfabric
    Director Professional Services
    Leadfabric Feb 2014 - Jun 2016
    Mechelen, Antwerp, Be
    Managed professional services operations for global clients. Maintained and grew existing client relationships. Assisted in pre-sales and sales efforts. Managed strategic technology partnerships.• Created and manage professional services product offerings• Led account management efforts across the organization• Advised clients on strategic marketing initiatives and supporting technology • Developed multi-track, automated nurture programs• Conducted training sessions and workshops - Sales and marketing alignment - Business process review and optimization - Demand generation best practices - Persona development - Content audits and mapping - Demand type
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  • Lift Agency Inc.
    Senior Revenue Performance Manager
    Lift Agency Inc. Sep 2011 - Feb 2014
    Austin, Texas, Us
    Senior level agency consultant charged with providing strategic marketing and business consulting to various agency clients. Grew existing client business by expanding into additional business units and extending the reach of the existing engagement. Participated in industry events and developed new business opportunities. Acted as on-site consultant for a Fortune 500 multinational semiconductor company:• Advised on and implemented Sirius Decisions best practices• Designed, built and managed Eloqua campaigns across all business units• Developed multi-track, automated nurture programs• Conducted training sessions and workshops
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  • Bulldog Solutions
    Manager, Media Services
    Bulldog Solutions May 2010 - Aug 2011
    Austin, Texas, Us
    Manager of Media Services charged with increasing department profitability, broadening depth and breadth of media department offerings and maximizing efficiency, contributed to pre-sales and sales management by developing customized audience acquisition programs for sales proposals, presenting in new business pitches and providing plug and play sales tools for presentations, worked directly with clients and account teams to: define business goals for client programs, determine KPIs for program and set SLAs, identify target audience and appropriate multi-dimensional attributes, build and manage audience acquisition program to support goals, manage and optimize programs for efficiency, effectiveness and bottom-line ROI.
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  • Bulldog Solutions
    Media Strategist
    Bulldog Solutions Jul 2007 - May 2010
    Austin, Texas, Us
    Researched, planned and implemented audience generation campaigns for client lead generation projects, negotiated contracts with media partners in all areas of online marketing, presented strategic media plans to clients, overcame objections and oversaw fulfillment of media campaign to completion.
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  • Bulldog Solutions
    Account Director
    Bulldog Solutions Feb 2007 - Jul 2007
    Austin, Texas, Us
    Oversaw management of strategic accounts, provided strategic direction for ongoing client activities and long-term planning for key accounts.
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  • Cartis Group
    Account Director
    Cartis Group Feb 2005 - Jan 2007
    Managed account services team in identifying new opportunities to grow existing clients, increased billing and profitability among legacy and new clients by proposing new projects and identifying opportunities for efficiencies and additional services, developed account services processes for branding offerings, formalized and enhance the company’s new business procedures and played leadership role in pitches, enhanced company network of strategic partners such as potential clients, vendors and supplier partners through thought leadership and strategic professional networking.
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  • Jh&A Advertising
    Account Executive
    Jh&A Advertising May 2000 - Jan 2005
    Business development and account management for B-to-B and B-to-C accounts. Developed and grew accounts, provided daily management and strategic oversight of client projects.

Kate Lacey Skills

Demand Generation Eloqua Product Master Email Marketing Account Management Lead Generation Media Planning Marketing Strategy Digital Marketing Direct Marketing Strategic Account Development Audience Segmentation Audience Development Lead Management Marketing Automation Revenue Performance Management Rpm Master Corporate Branding Lead Scoring Sales Operations Direct Response Management Solution Selling Youtube Eloqua Social Marketing B2b Strategy Crm Online Advertising Marketing Communications Strategic Planning Multi Channel Marketing B2b Marketing Business Development Digital Strategy Content Marketing Integrated Marketing Interactive Marketing Web Analytics Sem Customer Acquisition Salesforce.com Customer Relationship Management Marketing

Kate Lacey Education Details

  • Université Libre De Bruxelles
    Université Libre De Bruxelles
    Executive Mba
  • University Of Missouri-Saint Louis
    University Of Missouri-Saint Louis
    Management

Frequently Asked Questions about Kate Lacey

What company does Kate Lacey work for?

Kate Lacey works for Wolters Kluwer

What is Kate Lacey's role at the current company?

Kate Lacey's current role is Strategy Director, Legal & Regulatory division at Wolters Kluwer.

What is Kate Lacey's email address?

Kate Lacey's email address is ka****@****hoo.com

What schools did Kate Lacey attend?

Kate Lacey attended Université Libre De Bruxelles, University Of Missouri-Saint Louis.

What skills is Kate Lacey known for?

Kate Lacey has skills like Demand Generation, Eloqua Product Master, Email Marketing, Account Management, Lead Generation, Media Planning, Marketing Strategy, Digital Marketing, Direct Marketing, Strategic Account Development, Audience Segmentation, Audience Development.

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