Kate Lacey Email & Phone Number

Alphen Aan Den Rijn, Nl

Alphen Aan Den Rijn, Nl

Alphen Aan Den Rijn, Nl

Alphen Aan Den Rijn, Nl

Alphen Aan Den Rijn, Nl

Lead the Digital Marketing and eCommerce community for Wolters Kluwer Legal & Regulatory Division. Support the local Marketing departments in their transformation to a digital sales and marketing environment and help build the division's digital roadmap and capabilities. Drive digital excellence through the adoption of best practices, process and systems across the marketing organization.

Mechelen, Antwerp, Be

Managed professional services operations for global clients. Maintained and grew existing client relationships. Assisted in pre-sales and sales efforts. Managed strategic technology partnerships.• Created and manage professional services product offerings• Led account management efforts across the organization• Advised clients on strategic marketing initiatives and supporting technology • Developed multi-track, automated nurture programs• Conducted training sessions and workshops - Sales and marketing alignment - Business process review and optimization - Demand generation best practices - Persona development - Content audits and mapping - Demand type

Austin, Texas, Us

Senior level agency consultant charged with providing strategic marketing and business consulting to various agency clients. Grew existing client business by expanding into additional business units and extending the reach of the existing engagement. Participated in industry events and developed new business opportunities. Acted as on-site consultant for a Fortune 500 multinational semiconductor company:• Advised on and implemented Sirius Decisions best practices• Designed, built and managed Eloqua campaigns across all business units• Developed multi-track, automated nurture programs• Conducted training sessions and workshops

Austin, Texas, Us

Manager of Media Services charged with increasing department profitability, broadening depth and breadth of media department offerings and maximizing efficiency, contributed to pre-sales and sales management by developing customized audience acquisition programs for sales proposals, presenting in new business pitches and providing plug and play sales tools for presentations, worked directly with clients and account teams to: define business goals for client programs, determine KPIs for program and set SLAs, identify target audience and appropriate multi-dimensional attributes, build and manage audience acquisition program to support goals, manage and optimize programs for efficiency, effectiveness and bottom-line ROI.

Austin, Texas, Us

Researched, planned and implemented audience generation campaigns for client lead generation projects, negotiated contracts with media partners in all areas of online marketing, presented strategic media plans to clients, overcame objections and oversaw fulfillment of media campaign to completion.

Austin, Texas, Us

Oversaw management of strategic accounts, provided strategic direction for ongoing client activities and long-term planning for key accounts.

Managed account services team in identifying new opportunities to grow existing clients, increased billing and profitability among legacy and new clients by proposing new projects and identifying opportunities for efficiencies and additional services, developed account services processes for branding offerings, formalized and enhance the company’s new business procedures and played leadership role in pitches, enhanced company network of strategic partners such as potential clients, vendors and supplier partners through thought leadership and strategic professional networking.

Business development and account management for B-to-B and B-to-C accounts. Developed and grew accounts, provided daily management and strategic oversight of client projects.

Executive Mba

Bsba, Management