Katya Latyshenko Email & Phone Number

Market and competitor analysis: Conducting a comprehensive analysis of the target audience and competitors to develop effective engagement strategies.Creating a promotional strategy: Developing and adapting a promotional strategy in line with the brand's goals and objectives.Content planning: Formation of content plan and publication schedule, including development of thematic headings and selection of optimal content formats.Content production: Preparing technical tasks for content makers and controlling the quality of task fulfillment.Account design: Development and implementation of visual style of accounts, profile design and selection of visual content.Collaboration with experts: Coordinating the work of the team, including experts and content makers, holding regular video conferences.Internal reporting: Maintain projects in CRM system and ensure internal reporting.Analytics and reporting: Preparation of analytical reports on promotion efficiency and presentations for experts.

Challenge: Increase audience reach and lead generation through Instagram, YouTube and TikTok. Actions: Analyzing target audience and competitors. Organization of Instagram, YouTube and TikTok accounts. Develop a content plan and rubric. Increase average reach on YouTube and TikTok. Getting leads through YouTube and TikTok. Results: Successfully expanded accounts on various social media platforms, significantly increased average reach and attracted 7 leads for apartment selection in Turkey, increasing the number of real estate agency clients.

Receiving and processing incoming advertising requests from bloggers and negotiating terms with bloggers

Content planning for 10-15 accounts for 6 countriesSupervising a team of posting managers

Москва, Россия

Moscow, Russia

Planning and controlling the effective spending of budgets; Planning and carrying out procurement procedures.Achievements and Results:- put documents in order - reconciled and corrected data in insurance contracts and the company stopped overpaying for empty spaces under the ATM insurance contract- manage any negotiations with suppliers

Moscow, Russia

Work on procurement procedures includes procurement planning, preparation of procurement documentation, and conclusion of contracts

Procurement for Employee Needs - Identifying requirements, creating a procurement plan, negotiating contracts, monitoring deliveries and communicating with suppliers

Sochi, Russia

Providing the airport's needs for the 2014 Olympic Games

Moscow, Russia

Drawing up a procurement plan, conducting purchases, drawing up documentation, controlling delivery, and controlling the quality of goods supplied