Focused on driving business growth, enhancing brand reputation, developing expert sales professionals and connecting with potential residents and their families.• Branding and Positioning: Establish and maintain a strong brand identity for the company and its communities. Ensure that the brand's image aligns with the communities’ mission, values, and the needs of the target demographic.• All Things Marketing: Oversee the digital marketing efforts, including website management, SEO, social media, email marketing, and online advertising. Manage any traditional marketing, including print advertising, direct mail campaigns, and local community engagement.• Public Relations: Manage public relations efforts to maintain a positive public image and handle crisis communications effectively. Establish relationships with local media and industry publications.• Sales Support: Hire, train and coach the sales teams to ensure high conversion rates and occupancy stability.• Events: Organize and promote open houses, educational seminars, and social gatherings to engage with community leaders, potential residents and their families.• Customer Relationship Management (CRM): Implement and train teams on CRM systems to track leads, interactions, and conversions, as well as to maintain ongoing relationships with residents and their families.• Budget Management: Develop and manage the sales and marketing budgets, ensuring that resources are allocated efficiently to maximize ROI.• Collaboration: Work closely with other departments, including operations, finance, and human resources, to align marketing strategies with the overall business objectives.• Data Analysis: Analyze marketing data and key performance indicators to evaluate the effectiveness of marketing campaigns and make data-driven decisions for continuous performance improvement.

Train, coach and mentor sales teams throughout Senior Living Communities, LLC.