Kate Lower Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

• Worked in a small project team to support in all aspects and stages of planning and delivery of the international UCI WorldTour cycling event, Cadel Evans Great Ocean Road Race (CEGORR)
• Project managed the operational delivery of participation events, the Swisse People’s Ride and VEGEMITE Family Ride including the entry and rider pack fulfilment process and developed key event material and.
• Managed stakeholder and supplier contract delivery including maintaining strong working relationships to ensure the successful delivery of the event.
• Supported the development and delivery of the integrated marketing, PR and digital communications plan for the Event including local area marketing and maintaining the Event’s website.
• Developed and oversaw various Event publications and materials including the People’s Ride Guide and Broadcast Guide.
• Managed the Visit Victoria Asset Register and benefits schedule ensuring best brand practice was implemented on all assets and delivered on time across the event.

Melbourne, Australia

• Providing strategic communications advice for the City of Boroondara Council initiatives and campaigns;
• Developing and implementing strategic communication plans including multi-channel campaigns;
• Identifying, writing and editing content for various internal and external digital and print publications including interviewing relevant stakeholders, as well as writing media releases and speaking notes;
• Writing and managing project design briefs, acting as liaison point between graphic designers and internal stakeholders; and
• Provide advice and support internal business teams on effective ways to communicate to the Boroondara community.

Adelaide, Australia

• | Short Term Assignment |
• Creation of monthly consumer and retailer content including Electronic Direct Mail (EDM- Mailchimp/Campaign Monitor), printed communications, social media content, website copy and assets;
• Assisting in developing content and competitions for key retail calendar events and campaigns;
• Supported the marketing team with Vogue Festival roles and responsibilities including preparing strategy presentations, sourcing and managing participating retailers and in store offers;
• Liaising, writing and reviewing briefs for PR, Digital and creative agencies;
• Assisting with social media campaign analysis using Ads Manager and insights;

Adelaide, Australia

• | Short Term Assignment |
• Event and Stakeholder Manager for the Santos Tour Down Under (international cycling event) through Adelaide Hills Council region;
• Lead community project liaison and stakeholder management for event;
• Project managing community event logistics ensuring public safety with minimal disruptions;
• Internal Event Manager working with all Council departments to ensure the region was race ready;
• Development of specific council communications for the event including resident letters and website content;

London, United Kingdom

• Key responsibilities:
• Assisting with brand and marketing execution with global Lee Cooper licensees;
• Acting as a brand captain, approving and monitoring brand continuity across all Lee Cooper global markets;
• Managing Lee Cooper licensees and key external relationships including preparing/reviewing agency briefs and attending meetings;
• Maintaining and reporting on seasonal assets use (retail and digital) to ensure ongoing development with international partners;
• Representing Lee Cooper and providing sales support at European Fashion Trade Shows (Pitti Uomo, Florence);

Perth, Western Australia

• Key responsibilities:
• Implementing and maintaining internal communications tools for the City of Perth
• Content Manager for the staff Intranet system- developing, maintaining and monitoring the system, training staff
• Writing and implementing communication plans for internal based initiatives
• Organising CEO events like the annual all staff get together for 600 plus staff
• Writing and editing monthly internal newsletter

Perth, Western Australia

• Key responsibilities:
• Managing and organising the yearly Surf Life Saving WA Awards night for over 350 attendees from around Western Australia
• Organising all events for SLSWA - media launches, summer season launch event, VIP areas at surf life saving carnivals, fundraising events such as Boardies Day
• Maintaining partnership contracts and stakeholder relationships
• Compiling sponsorship reports
• Assisting with marketing strategies through partnerships

Adelaide, Australia

• Key responsibilities:
• Organising and managing RAA internal and external events
• Organising and assisting with RAA Road Safety campaigns
• Internal Unit Human Resources Account Manager
• Assisting with staff communication focus groups
• Compiling communication and PR plans both internally and externally

Bachelor Of Communications And Media Management

Bachelor of Arts majoring in Public Relations and minoring in Events

Education record