Responsible for all marketing outreach to promote TCB to current and prospective customers using a multi-mix of media, including television, radio, billboard, direct mail, print, social media, email, Internet, collateral, and lobby digital displays.Co-Chair, “Total Employee Engagement” Committee with SVP of Human Resources, designed to promote culture, values, mission statement and TCB Brand to internal and prospective employees.Design outreach programs to support talent acquisition, human resources, retail, commercial and residential teams.Accountable for developing, presenting, and implementing TCB’s annual strategic marketing plan and budget to board of directors.Authorized spokesperson ensuring that all messaging, both external and internal, reflects the branding of The Cooperative Bank.Responsible for design, development, and maintenance of TCB website and all digital channels – including ADA and Risk compliance.Key decision maker for TCB community event sponsorship and event participation, as well as liaison with community and business organizations.

Directed the initial marketing database & campaign designed to provide 24,000+ members with relevant Credit Union information and promotions.Served as an authorized spokesperson of the Credit Union for business and media inquiries.Responsible for establishing and maintaining mutually beneficial relationships with Boston community and member groups.Ensured a consistent message, in accordance with City of Boston Credit Union brand is presented to members and community.Researched, developed, and implemented lesson plans and educational programs within local schools, first-responder departments, and community groups for financial education.Supervised corporate citizenship programs involving community relations, sponsorships, and volunteer events to raise awareness and advance Credit Union’s image as a community partner.Recommended and managed appropriate Credit Union sponsorships and advertising to enhance business development and sales efforts.Monitored competitor’s products and services in the marketplace to mitigate competitive gaps in our products.

Conduct market research that captures data on target market demographics, competitor initiatives, and industry trends.Develop and maintain marketing collateral (brochures, flyers, handouts, signage, coupons and sales letters).Coordinate, implement and manage various marketing initiatives (marketing programs, direct mailings, telemarketing campaigns, e-mail campaigns and web searches) to achieve business objectives.Analyze marketing results/trends and make recommendations for improvement/implementation. Generate monthly marketing activity reports, charts and statistical tables.Implement annual marketing plans and develop marketing budgets accordingly.Interact with internal and external vendors.Research marketing media opportunities - print, radio, billboard, cross promotions, web site advertising and links.Coordinate amenity programs and customer appreciation days.Networks with property managers/garage clients and attend trade association/neighborhood meetings as assigned.

Writecreative and media briefs, providing direction to the media and creative departments, evaluating creative and providing feedbackPhoto shoot management: reviewing photography estimates for approval; overseeing pre-production meetings with creative team and brand; obtaining final merchandise approval and determining final shot list; overseeing on-site photo shoot management for the brandWorking very closely with the social/digital group on daily Facebook, twitter and Instagram postings, ensuring assets for the Web & Social are metCollaborating with partners in internal media, creative and production departments in order to ensure seamless execution of projectsPartnering with Store Operations to define necessary communication to stores for in-store execution of marketing materialsManaging the approval of the final media plan and the final creative.Supervising and overseeing print and collateral projects and recommending direction to Marketing Manager/Manager of Marketing.Prioritizing and planning to successfully meet all project deadlines; demonstrating initiative on projects; anticipating and developing solutions to problems; utilizing sound and logical judgment when making decisionsFully responsible for budgets associated with given projects; maintains and reports the budgets of defined areas; suggests opportunities to control costs

Execute marketing and public relations initiatives for 16 restaurant units Build awareness, penetration, and new customer recruitment Develop and maintain annual marketing calendars and budgetsFacilitate development of annual B2C media plans involving print, broadcast, and digital mediumsCoordinate and execute all added value programs of local media buysProvide analysis and recommendations on pricing and profit margins Implement national initiatives within the local markets by coordinating efforts with the marketing and public relations departments of each parent organization.Manage and develop all local marketing point of purchase collateral for Panera BreadEducate restaurant management of new promotions, programs and LTOs each quarter to ensure proper delivery to consumerCoordinate and execute all community outreach programsNew store opening development and coordinationDrive analytic support to understand the effectiveness of programs post implementation and develop recommendations accordinglyAnalyze competitive marketplace to understand pricing opportunities and appropriate strategies Manage our PR agency on daily account activities, initiatives and objectives