Kate Maxwell Email & Phone Number

Sydney, NSW, AU

A full end to end execution ownership model including BTL retail & on premise strategic initiative development & delivery, sales capability & digital platform solutions, sales administration & support, sales communication, sourcing and planning. A blend of customer marketing and sales operations creating and delivering innovative solutions to WIN at the.

Sydney, NSW, AU

Paris, Ile-de-France, FR

Head up a team of 14 creative and inspirational individuals who bring to life brand and category plans in all channels of trade in a manner that is on strategy whilst delivering commercial outcomes to achieve budget. Responsible for $11.4 million Trade A&P budget.As the sole female within the Commercial Leadership Team, I pride myself in coaching.

Paris, Ile-de-France, FR

Head of Marketing within the TR Pacific region managing all brands within the Pernod Ricard portfolio across multiple markets and channels. Key strategic brands in TR Pacific are Absolut, Chivas Regal, Martell, Jameson, The Glenlivet, Jacob’s Creek and St Hugo. Responible for establishing the long term strategic direction for all wine and spirits brands in.

Paris, Ile-de-France, FR

• Pernod Ricard Winemakers is a division of Pernod Ricard. It is responsible for the production and supply of wine brands such as Jacob’s Creek, Brancott Estate, St Hugo, Stoneleigh, Kenwood and Campo Viejo to name a.
• Responsible for the development and global roll out of the On Trade and Travel Retail channel strategies for the Pernod Ricard Winemakers market leading portfolio in FY15-16. Including brand segmentation, pricing.
• PR Winemakers share of Global Travel Retail business currently 220K 9L cases, €5.5M profit with 8% CAAP. Share of Global On Trade business at 23%, circa 4.8M 9L cases. Manage an A&P budget of $700K AUD across both.
• Lead cross-functional project teams, including agency partners.
• Develop TTL assets and strategies to promote PR Winemakers wines within the duty free channels globally including social, online, in airport media, in store and outdoor leveraging the full consumer journey.
• Manage and develop one direct report, ABM Portfolio Activation & eCommerce. Provide guidance in regards to portfolio strategies leveraging awards, eCommerce assets, gifting and seasonal category campaigns.KEY.

Paris, Ile-de-France, FR

• Pernod Ricard Pacific Travel Retail (PRPTR) is responsible for all sales and marketing activities for all group brands in the Australian and New Zealand Duty Free markets, the Pacific Islands (domestic and duty free).
• Owned the preparation, development, implementation & evaluation of brand plan activities for the portfolio of brands, working closely with the Trade, Sales and Innovation teams.
• Financial responsibility of $35M AUD in net sales, $3M A&P and $16M AUD in CAAP.
• Considered the brand ‘expert’ on the portfolio of brands through detailed monthly brand, market and competitor reports including brand health measures, profitability and ROI from specific activities.
• Adapted global brand plans and creative guidelines to suit local needs.
• Managed the overall profitability of the portfolio of brands, building and managing A&P investment by brand and reconciliations of spend.

Paris, Ile-de-France, FR

Responsible for the development of the annual Trade Activation plan and co-ordinating the execution through the sales and marketing functions.Maintained on-going relationships with preferred third party suppliers and control the spirits trade activation budget fundsBuilt and managed trade A&P budget for dark spirits in line with brand P&L and trade.