Kate Maxwell Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

A full end to end execution ownership model including BTL retail & on premise strategic initiative development & delivery, sales capability & digital platform solutions, sales administration & support, sales communication, sourcing and planning. A blend of customer marketing and sales operations creating and delivering innovative solutions to WIN at the point of purchase. Leading a high performing team 50 with 7 direct reports.

Sydney, Nsw, Au

Paris, Ile-De-France, Fr

Head up a team of 14 creative and inspirational individuals who bring to life brand and category plans in all channels of trade in a manner that is on strategy whilst delivering commercial outcomes to achieve budget. Responsible for $11.4 million Trade A&P budget.As the sole female within the Commercial Leadership Team, I pride myself in coaching, mentoring and managing others. I'm motivated by team culture and dynamics and always look to provide a safe environment to encourage my team to thrive, develop and grow within. My role is to influence the commercial agenda, have a deep understanding of our customers, their commercial business drivers and ensure we're delivering differentiated solutions that deliver to their shopper needs. In addition to this, I drive process and efficiency internally to aid agility, collaboration and planning.

Paris, Ile-De-France, Fr

Head of Marketing within the TR Pacific region managing all brands within the Pernod Ricard portfolio across multiple markets and channels. Key strategic brands in TR Pacific are Absolut, Chivas Regal, Martell, Jameson, The Glenlivet, Jacob’s Creek and St Hugo. Responible for establishing the long term strategic direction for all wine and spirits brands in the Pacific, including range architecture, pricing and distribution strategy, and all aspects of communication and brand activation plans. Responsible for the development and timely delivery of Annual Operating Plans and promotional programs while identifying and presenting incremental volume and value opportunities to commercial team and customers to drive the business.Work with brand owner affiliates, domestic marketing teams in AU and NZ, GTR affiliates, finance, commercial team, external brand consultant agencies, external marketing agencies,Business size (Vol, DOST) AUD21.2m/ EUR14.5m DOST

Paris, Ile-De-France, Fr

Pernod Ricard Winemakers is a division of Pernod Ricard. It is responsible for the production and supply of wine brands such as Jacob’s Creek, Brancott Estate, St Hugo, Stoneleigh, Kenwood and Campo Viejo to name a few. I work within the global marketing team, focussed on increasing PR Winemakers brand presence in the Travel Retail and On Trade channels globally.• Responsible for the development and global roll out of the On Trade and Travel Retail channel strategies for the Pernod Ricard Winemakers market leading portfolio in FY15-16. Including brand segmentation, pricing, position and activation of the wine brands to drive brand awareness and penetration• PR Winemakers share of Global Travel Retail business currently 220K 9L cases, €5.5M profit with 8% CAAP. Share of Global On Trade business at 23%, circa 4.8M 9L cases. Manage an A&P budget of $700K AUD across both channels. • Lead cross-functional project teams, including agency partners.• Develop TTL assets and strategies to promote PR Winemakers wines within the duty free channels globally including social, online, in airport media, in store and outdoor leveraging the full consumer journey.• Manage and develop one direct report, ABM Portfolio Activation & eCommerce. Provide guidance in regards to portfolio strategies leveraging awards, eCommerce assets, gifting and seasonal category campaigns.KEY ACHIEVEMENTS• Launched the first PR Winemakers On Trade strategy & guidelines globally, deemed best practice by the On Trade & Luxury department in Pernod Ricard Paris HQ • Launched first Global Travel Retail (GTR) exclusive wine range innovation into Asia/ Pacific region, delivering a 360 degree marketing and communication package to support, focusing on travellers journey.• Selected to be part of the Pernod Ricard ‘Emerging Leaders’ offsite global leadership program. Targeted to grow future leaders, develop and expand leadership capabilities and drive creativity and innovation through leadership

Paris, Ile-De-France, Fr

Pernod Ricard Pacific Travel Retail (PRPTR) is responsible for all sales and marketing activities for all group brands in the Australian and New Zealand Duty Free markets, the Pacific Islands (domestic and duty free) and to a wide range of local, regional and international Airlines. Brands include; Chivas Regal, Absolut, G.H.Mumm Champagne, Jameson, The Glenlivet, Martell.• Owned the preparation, development, implementation & evaluation of brand plan activities for the portfolio of brands, working closely with the Trade, Sales and Innovation teams.• Financial responsibility of $35M AUD in net sales, $3M A&P and $16M AUD in CAAP.• Considered the brand ‘expert’ on the portfolio of brands through detailed monthly brand, market and competitor reports including brand health measures, profitability and ROI from specific activities.• Adapted global brand plans and creative guidelines to suit local needs. • Managed the overall profitability of the portfolio of brands, building and managing A&P investment by brand and reconciliations of spend.• Managed two direct reports in the Trade Activation Manager (TAM) and Brand Ambassador (BA). But also heavily involved with the agency responsible for management and training of the promoter field teams (~25 people)KEY ACHIEVEMENTS• Developed 360 degree marketing plan to launch the first Chivas Regal duty free exclusive, the Chivas Brothers’ Blend into the Pacific region. Sales during the activation period exceeded expectations, delivering 85% of the annual budget in the first 5 months and also boosting sales of the entire Chivas range. • Won a Chivas Brothers best practice award for the launch of Chivas Brothers Blend launch plans (above).• Developed and launched an online wine and spirit education tool for use by the promoter staff within the regions airports, including educational information on Pernod Ricard wine and spirits brands including a training component – www.pernod-ricard-pacific-travel-retail.com

Paris, Ile-De-France, Fr

Responsible for the development of the annual Trade Activation plan and co-ordinating the execution through the sales and marketing functions.Maintained on-going relationships with preferred third party suppliers and control the spirits trade activation budget fundsBuilt and managed trade A&P budget for dark spirits in line with brand P&L and trade objectivesDelivered activation objectives for dark spirits focusing on trade requirements for key seasonal selling periods, collaborating with marketing and national sales teams, preparing final plans and presenting to nation wide team at national sales meetings.Managed and developed two direct reports in the Trade Activation Manager ABSOLUT & Production Assistant Spirits.