I'm a Marketing, Sales, and Management professional with 20 years of experience, including 12 years in the wine industry. My career has taken me across a diverse range of producers, from commercial to premium and luxury segments, each offering its own unique challenges and opportunities.With an MBA from Monash University and WSET Level 3 certification, I’m passionate about driving growth and finding more efficient ways to work—whether through digital transformation or just smart, practical solutions. I’ve worked in both B2B and B2C marketing and sales, managing everything from cellar doors to sales and marketing teams, and I’ve had the pleasure of collaborating with a broad range of stakeholders, from the boardroom to the vineyard.I thrive on working with people who share my love for wine, food, and travel, and I value authenticity and building strong relationships. My strategic mindset helps me see the big picture, but I’m also not afraid to roll up my sleeves and get things done. I’ve been part of the Marketing Committee for Wine Yarra Valley since 2015, including three years as Chair, giving me the chance to give back to the industry that I’m so passionate about.Currently, I’m the Marketing Director at Yarra Yering Vineyard, where I’m fortunate to work with an incredibly talented and passionate team every day.