Kate Mcgrath Email & Phone Number

Sydney, Nsw, Au

I established this boutique marketing consultancy about 17 years ago when the industry was still relatively new. The market has grown since then and now our business has separated our clinic customer demands and McGrath Collective focuses entirely on the wholesale environment. *We specialise in aesthetic medical and product marketing, product and business development in Australia, New Zealand and international Markets. Marketing wholesale products and services to plastic, dermatology and cosmetic doctors is our particular area of interest.I've been fortunate enough to work on the leading brands in capital equipment and injectable and skincare products, for local and international teams. It's an exciting and rewarding environment, because we offer such a wide range of services from practitioner and wholesaler licence acquisition, KOL management and development, and all the services you would require to launch and manage your products or devices. I'm sure there's a project we could assist on, call me and see how we can help.*For consumer-facing support, progressive aesthetic clinics should contact our patient-facing marketing company, The Aesthetic Collective, where you can fine the same level of customer care and industry specific experience.

Brisbane, Au

I'm excited to be working on this dynamic aesthetic technology brand covers all things trade- and consumer-facing, including B2B lead generation, consumer advertising, PR and influencer engagement where Hydrafacial dominates the space like no other brand.

Excited to have worked on a new product for Hugel: an exciting rebrand of the Croma brand I've worked on for many years and the launch of the first new toxin in Australia for a decade.New products in the aesthetic medical space are always exciting and I've been trusted to manage the ANZ marketing function including B2B lead generation, conference and KOL planning and execution, Advertising and editorial campaigns and the range of tasks that make up the go-to-market function for a brand new product.

London, Gb

So thrilled to be working on this brand which includes outstanding product like Cooltech Define, PrimeLase and Elysion-Pro

Billerica, Massachusetts, Us

Lutronic is part of the Capital Equipment division of Advanced Cosmeceuticals where I was responsible for overseeing the marketing functions including lead generation, advertising, events, promotion and development of local materials.We implemented and managed the salesforce CRM system and deployed frequent and regular eDM content to drive sales of this exciting line of capital aesthetic equipment, including some new launch products including Hollywood Spectra and DermaV.

Wangara, Western Australia, Au

Lutronic is part of the Capital Equipment division of Advanced Cosmeceuticals where I was responsible for overseeing the marketing functions including lead generation, advertising, events, promotion and development of local materials.We implemented and managed the salesforce CRM system and deployed frequent and regular eDM content to drive sales of this exciting line of capital aesthetic equipment, including some new launch products including Hollywood Spectra and DermaV. We incorporated the Cocoon Medical equipment range into our portfolio.

Chatswood, Nsw, Au

Managing the marketing function for the Australian business units in Aesthetics and Medical Divisions. Brand driver, salesforce champion, lead generator.

Brisbane, Ca, Us

In 1998, veteran laser and optical engineers founded CUTERA—and that original spirit of innovation drives the advancements we pioneer for medical aesthetic practices globally.I'm so excited to be able to assist the local team, and their customers, and execute Cutera's exciting plans in ANZ. I have developed and managed the CUtera brand marketing strategy including conference schedule, The annual Cutera University Clinical Forum, marcomms, Pre Sale Market Analysis and Post Sale customer marketing support strategies. Some functions were new to Cutera. I've also been the CRM driver, establishing salesforce as they key lead management system within the business.

Melbourne, Au

My team is working on the launch of SpaceOAR - and adjunct to the treatment of prostate cancer using radiation therapy. It's a well documented product, new in Australia and we are thrilled to be involved.http://mdsanz.com/spaceoar/

Providing Marketing direction and new customer acquisition support for the ANZ team at DMK.http://dannemking.com.au/

Edgecliff, Nsw, Au

Providing a complete suite of regional marketing services for S4 cosmetic drugs in Australia and New Zealand. Brands include Anteis and Contura products, Oxygenetix and BioLogica. Responsibilities include all brand management, pricing, conference and workshop schedule, budgeting, regulatory compliance and licensing requirements, as well as the implementation and management of a very comprehensive trade database across all segments of the cosmedical landscape.In addition to the general operational and strategic marketing functions, we regularly sales and marketing support our accounts with custom strategies for their clinics; this includes marketing programs, staff training and PR strategies.

Wayland, Massachusetts, Us

My consultancy team provides a comprehensive strategy for trade and consumer sales and marketing outcomes for this outstanding aesthetic device supplier. Brands include Syneron, Candela and Ultrashape.We have developed new communications materials, an extensive conference and workshop schedule, managed the CRM [salesforce] implementation and comprehensive industry database.

Special Marketing Projects for Aquamid [injectable cosmetic implants]Projects include international practitioner newsletters, regional websites, regional in-clinic marketing materials [in english and non english speaking territories] practitioner training materials, including technical materials and training video.These exciting projects have been developed to address the very specific needs of this unique product, and included a wide variety of materials, from print media to electronic magazines containing original video and graphics content, produced on modest budgets for global use.

Responsible for achievement of turnover and brand development.At the time, this clinic was arguably the busiest Cosmedical Clinic in Sydney. My responsibility included establishing and maintaining the brand and all aspects of the marketing communication strategy.Working with the clinic manager, turnover was increased by 105% within our first 5 months.

B2C and B2B marketing of optical brands including Nike, CK, Calvin Klein, Coach, Fendi, Jean Paul Gaultier, Guess, Gant, Michael Kors, Nautica, Etnia, Flexon and proprietary optical ranges, sold to retail chains, department sores and discreet optical outlets.

Responsible for meeting all marketing targets including direction of marketing communications including advertising, PR and promotions; new product development [25% of turnover], factory outlet stores [20% of turnover]Brands include Corningware, Corelle, Pyrex, Oxo, Baker's Secret kitchenware

I was engaged to manage the Guerlain brand when LVMH group consolidated their Fragrance and Cosmetic brands in ANZ. The business moved from Melbourne to Sydney to become part of a much larger corporation including the Christian Dior brand, and I was the second hire in the new Sydney-based team. Responsible for overall marketing ad brand strategy, communications, product forecasting, budgeting, promotions, loyalty program and new product releases, I had an excellent team of 6 staff.My responsibility for Fragrance, Cosmetics and Skincare brands included Guerlain, Kenzo and some minor brands within the group. .

I was so thrilled to join the Chanel team and be responsible for all marketing activity for the fragrance division. Whilst in this role I oversaw the launch of Allure - the first new women's fragrance in a decade which soon became a leading brand. My responsibilities included all advertising, promotions and communications functions, expense budgeting and stock forecasting, point of sale development and some key account management.Key projects included launch of Allure and No5 Andy Warhol Special Edition.

Au

www.trimex.com.au1990 - 1995 Sales Marketing Manager for Filatex - fashion division; brands included Christian Dior Ready-to-wear, Rochas. Channels include Department stores and duty free.1995 - 1997 Group Media Manager ; providing production and media placement services to all divisions.

Zurich, Zurich, Ch

B.Bus, Business / Marketing / Advertising Management

Hsc