Kate Mclachlan

Kate Mclachlan Email and Phone Number

Senior Business Development Manager, Agrifood and Wine @ University of Adelaide
Gawler River, SA, AU
Kate Mclachlan's Location
Gawler River, South Australia, Australia, Australia
Kate Mclachlan's Contact Details

Kate Mclachlan personal email

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About Kate Mclachlan

I am an agribusiness professional with a lifetime of experience in Australian agriculture.As a 6th generation sheep and grain producer based on the Adelaide Plains, I am passionate about pairing my knowledge and experience in primary production with my technical skills in business strategy and project management to effectively engage with stakeholders across the Ag value chain.Having held roles in FMCG, higher education and agribusiness as well as sitting on various industry committees including the Livestock SA board, I have led business initiatives across a diverse range of industries and have the ability to combine creativity with skills in stakeholder management and project delivery.In my current role with the University of Adelaide, I facilitate connections between the university’s research and teaching communities, industry and government to deliver positive, impactful outcomes for Australian agriculture.Want to connect? Send me a DM.

Kate Mclachlan's Current Company Details
University of Adelaide

University Of Adelaide

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Senior Business Development Manager, Agrifood and Wine
Gawler River, SA, AU
Kate Mclachlan Work Experience Details
  • University Of Adelaide
    Senior Business Development Manager, Agrifood And Wine
    University Of Adelaide
    Gawler River, Sa, Au
    View
  • University Of Adelaide
    Senior Business Development Manager, Agrifood And Wine
    University Of Adelaide May 2023 - Present
    Adelaide, South Australia, Australia
    Facilitating connections between the University of Adelaide’s research and teaching communities, industry and government to deliver positive, impactful outcomes for Australian agriculture.
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  • Newbold Sheep Studs
    Business Partner & Marketing Lead
    Newbold Sheep Studs Jan 2013 - Present
    Gawler River, South Australia, Australia
    Newbold Sheep Studs is our family farm based 50km North of Adelaide. My husband and I work alongside my father to produce and market stud rams and terminal sires for the Australian sheepmeat industry.
  • Croplands Equipment Pty Ltd
    Marketing Manager
    Croplands Equipment Pty Ltd Feb 2019 - May 2023
    Cavan, South Australia, Australia
    Responsible for the development, implementation and evaluation of all Croplands marketing programs for the Australian and New Zealand marketplace.Develop strategies to grow market share, increase brand awareness, improve customer satisfaction and contribute to incremental earnings for Croplands.
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  • Livestock Sa
    Board Member
    Livestock Sa Aug 2017 - Aug 2019
    Adelaide, South Australia, Australia
    Livestock SA is a not-for-profit organisation representing beef cattle, sheep and goat producers in South Australia.
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  • Elders
    Senior Brand Manager
    Elders Oct 2018 - Jan 2019
    Adelaide, South Australia, Australia
    As Senior Brand Manager, I lead the development and execution of strategic marketing and communications deliverables that support Elders Rural Services brand and business objectives. I work to influence positive customer experience for my key product areas – Retail (including agricultural chemicals, fertiliser, animal health, general merchandise), Agency (Livestock, Wool and Grain), Digital and Technical Services as well as the Elders corporate social responsibility program “Give It”, client… Show more As Senior Brand Manager, I lead the development and execution of strategic marketing and communications deliverables that support Elders Rural Services brand and business objectives. I work to influence positive customer experience for my key product areas – Retail (including agricultural chemicals, fertiliser, animal health, general merchandise), Agency (Livestock, Wool and Grain), Digital and Technical Services as well as the Elders corporate social responsibility program “Give It”, client analytics and research.I lead a team of Marketing and Communications Coordinators to ensure the effective and efficient delivery of a diverse range of initiatives that reinforce and strengthen the Elders brand image and promise. Show less
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  • Elders
    Marketing Team Leader
    Elders Dec 2017 - Oct 2018
    Adelaide, Australia
    As Marketing Team Leader I deliver strategic brand initiatives across the Elders Retail, Agency (Livestock, Wool and Grain), Digital and Technical Services businesses as well as the Elders Insiders research platform. With a team of Marketing Coordinators, I execute a wide variety of national and local marketing activities with a strong focus on supporting Australia’s primary producers.
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  • Elders
    Acting Marketing Manager
    Elders Feb 2017 - Dec 2017
    Adelaide, South Australia, Australia
    Oversee and drive national and local marketing initiatives for Elders Rural Services. Management responsibility for a team of Marketing Coordinators and external contractors.
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  • Elders
    Marketing Specialist
    Elders May 2016 - Feb 2017
    Adelaide, Australia
    Product marketing - Elders retail products and agency services.Develop, execute and monitor national marketing campaigns.
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  • University Of South Australia
    Marketing Project Officer
    University Of South Australia Mar 2015 - Jun 2015
    Adelaide
    Data analysis & reportingMarket researchCampaign reporting
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  • University Of South Australia
    Digital & Search Marketing Officer
    University Of South Australia Mar 2014 - Mar 2015
    Adelaide Area, Australia
    Develop, implement and monitor UniSA pay-per-click marketing campaigns.Experienced in Google AdWords, Google Analytics.Update and maintain UniSA web content.
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  • Elders
    Product Marketing Specialist - Farm Supplies
    Elders Apr 2012 - Feb 2014
    Adelaide, Australia
    Develop, execute and monitor national marketing campaigns.Develop advertisements for online, print and radio.Liaise with national product suppliers.
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  • Elders
    Assistant Marketing Manager - Livestock & Wool
    Elders Jun 2009 - Apr 2012
    Adelaide, Australia
    Develop, execute and monitor national marketing campaigns.Develop advertisements for online, print and radio.Liaise with national product suppliers.Manage corporate sponsorships.Assist Elders branches with local event management.Update and maintain content on Elders website.
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  • Mars
    Trade Marketing Executive
    Mars Jul 2007 - Jan 2009
    Ballarat, Australia
    Develop trade marketing plans for Mars Chocolate products.Prepare presentations for major trade partners (e.g. Coles, Woolworths) incorporating sales and market research data.Prepare content and coordinate distribution of monthly communications to national sales team.Manage bookings and content for advertisements in national publications.Coordinate National Sales Conference.
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  • Mars
    Territory Sales Manager
    Mars Jan 2006 - Jul 2007
    Adelaide, Australia
    Develop and maintain effective relationships with 200 retail outlets in Adelaide's Northern Suburbs.Implement sales strategies to reach targets & optimise profitability.In-store distribution and display of new products & consumer promotions.Manage customer database.
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Kate Mclachlan Skills

Marketing Strategy Marketing Marketing Communications Product Marketing Digital Marketing Advertising Web Analytics Sem Management Google Analytics Event Management Business Planning Strategic Planning Google Adwords Social Media Marketing Search Engine Marketing Campaign Management Search Engine Marketing Trade Marketing Retail Marketing Sales Presentations B2b Marketing Budget Management Budget Monitoring Sales Analysis Project Management Social Media Budgets

Kate Mclachlan Education Details

Frequently Asked Questions about Kate Mclachlan

What company does Kate Mclachlan work for?

Kate Mclachlan works for University Of Adelaide

What is Kate Mclachlan's role at the current company?

Kate Mclachlan's current role is Senior Business Development Manager, Agrifood and Wine.

What is Kate Mclachlan's email address?

Kate Mclachlan's email address is ka****@****.com.au

What schools did Kate Mclachlan attend?

Kate Mclachlan attended Australian Institute Of Company Directors, Australian Institute Of Company Directors, University Of Adelaide, University Of Adelaide.

What skills is Kate Mclachlan known for?

Kate Mclachlan has skills like Marketing Strategy, Marketing, Marketing Communications, Product Marketing, Digital Marketing, Advertising, Web Analytics, Sem, Management, Google Analytics, Event Management, Business Planning.

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