Marketing Automation Design Team• Designed enhancements to Think with Google (TwG), a B2C/B2B marketing blog, such as a responsive module for recommended articles. Evaluated designs and copy in user interviews. Refined further in A/B tests.• Led UX of an internal tool used by 3k+ Marketing and Sales employees to navigate 320k user journeys and export graphics to slides. Joined UX researcher to guarantee user-centered decisions. Enabled core insights in Google’s narrative for their $100B Ad Marketing business.

Data, Art & Tools Team• Drove visual storytelling with data and art direction for interactive articles and tools on TwG. Ensured responsive, best-in-class experiences, at times for audiences across 50+ countries. Increased engagement rate and time spent on-site (4+ minutes vs. 2.3 minute TwG average). Pushed the boundaries creatively while staying true to the Google brand.• Launched Visual Stories, a mobile-first, immersive article style, to TwG. Collaborated with product and engineering to facilitate rapid creation across the organization by transitioning production to an editor. Drove quality standards: defined visual guidelines and led creative reviews.

• Created LSAIB, a tool to manage the documentation and approval of rocket parts for assembly and integration. Held kick-off with stakeholders to define/scope project. Conducted contextual interviews with subject-matter experts. Derived insights from affinity diagram. Identified areas for increased efficiency in workflow models. Usability tested. Iterated designs. Guided users in training sessions at release to smooth transition.• Redesigned DocTree, a visualization tool used to illustrate relationships between documents. Coded prototypes. Employed Lean UX to rapidly test iterations with users. Resulted in increased readability, traceability and time-savings for users, who presented prototypes at a milestone review.

• Illustrated graphics for 50+ projects to convey technical findings of Digital Forensics, Incident Response, and Data Security teams to a variety of high-profile clients for use in reports, court rooms, etc.• Developed and designed internal web tool for Digital Forensic experts and Technicians. Optimized data entry process for managing client evidence.• Coded a dashboard prototype for the Chief Security Officer (CSO) to empower other CSOs to evaluate the health of their institution’s security.