Kate Mikholap Email & Phone Number

Lisbon, Portugal

Lisbon, Portugal

• Business strategy development: developing an action plan for the company, defining goals, tasks, and strategies to achieve success;• Marketing and promotion: promoting the game to attract users and increase their engagement levels. Using various marketing tools such as social media, advertising, and PR events;• Finance and budget management: managing the budget and making financial decisions in accordance with the business strategy;• Organizing work: organizing the team's work, hiring specialists, and coordinating the work of all departments;• Finding and partnering with companies and organizations related to ecology;• Results analysis: analyzing the results of the work and making decisions on process optimization, product improvement, and business scaling.

Lisbon, Portugal

• Development of marketing strategy and plan for clients, as well as evaluation of campaign results and determination of next steps for improving results;• Coordination of the marketing team's work and assignment of tasks to ensure effective project execution;• Negotiation with clients and contract signing, as well as establishment of long-term relationships with them;• Conducting competitor analysis and monitoring market trends to provide clients with competitive advantages;• Development of marketing materials and advertising campaigns for clients, including online and offline formats;• Organization and participation in marketing-related events such as conferences and seminars to enhance professional skills and expand contacts;• Continuous updating of knowledge and skills in marketing to stay abreast of the latest trends and innovations.

Moscow, Russia

The startup service for scooter rentals provides the opportunity to rent scooters for a certain period of time so that users can enjoy rides and experience the joy of mobility. The service offers scooters of various brands and models, so that every user can choose a suitable option.The main goal of the startup is to bring joy to people from rides and trips, as well as to promote mobility development and reduce environmental pollution.* Business strategy development: development of an action plan for the company, setting goals, tasks, and strategies to achieve success;* Marketing and promotion: promoting the service to attract more users and increase their engagement. Using various marketing tools such as social media, advertising, and PR events. Developing a loyalty program for customers;* Finance and budget management: managing the budget and making financial decisions in accordance with the business strategy;* Organizing the work: organizing the work of the team, hiring specialists, and coordinating the work of all departments;* Partnership with companies: seeking and partnering with companies and organizations related to transportation and the environment to improve services and provide additional bonuses to users;* Results analysis: analyzing the results of the work and making decisions on process optimization, service improvement, and business scaling;* Ensuring reliability and safety of the service, monitoring the technical condition of the scooters, and developing a loyalty program for users.

Moscow, Russia

• Creating and establishing a field structure/department at BOSCH, including sales support specialists, agency coordinators, supervisors, and promoters;• Developing job duties, work regulations, and penalty grids for the field staff;• Designing and implementing KPIs for the field department employees;• Compiling and optimizing the targeted program;• Developing a merchandising book;• Organizing a reporting system and conducting field audits;• Recruiting and training personnel with subsequent coordination;• Achieving sales targets for sell-out in the assigned territory;• Managing and coordinating the field structure: 163 employees;• Determining the sell-out sales strategy to the end customer at the regional level;• Creating a sell-out plan for coordinators, supervisors, and promoters;• Organizing field and internal training on products and sales techniques for internal staff and network personnel.

Moscow, Russia

• Conducting trainings and educating store personnel;• Negotiating with local networks;• Fulfilling tasks related to promoting the company's products in accordance with the strategy;• Providing reporting and planning (weekly, monthly, quarterly reports);• Participating in the analysis of sales of the entire range of the company's products and competitors;• Constant audit of modern retail outlets to control compliance with merchandising rules and search for potential opportunities for the development of the company's brands;• Installation of additional trade equipment in retail outlets;• Placement of advertising materials;• Conducting promotions.

Novosibirsk, Russia

• Maintaining and expanding the customer base, contract negotiations;• Conducting negotiations to expand the product range in the retail network;• Monitoring product shipment and delivery;• Collection and tracking of accounts receivable;• Managing a team of merchandisers: 15 employees;• Installing additional trade equipment in retail outlets;• Placing advertising materials;• Conducting promotions;• Providing reporting, planning (weekly, monthly, quarterly reports).