Excited to announce my new role at Crescent Brands, the foremost provider of framing materials, spanning from matboard to moulding. I'm thrilled to join the executive team as the Senior Director of Marketing, where I'll spearhead global marketing initiatives. I'm eager to collaborate with our talented cross-functional team to explore numerous opportunities and bring innovative ideas to life.

Reports to the North American CEO of a UK-based company focusing on North America to lead all brand and marketing efforts setting up the company for future growth. Responsible for building out a US marketing team and developing trade partnerships. • Leading global re-brand to shift the company’s strategic focus and ensure brand imagery and messaging is consistent in all international regions.• Spearheaded qualitative market research study with US consumers to better understand current customer needs and usage of Evolution products.• Performed detailed analysis and SKU rationalization to align product assortment with channel needs.• Led presentation development for retail partners including Home Depot, Lowes, Menards, and Tractor Supply.• Developed product training program for Airgas field sales teams with ongoing monthly communication.

With 15 years of experience in marketing and brand management, I am passionate about teaming up with driven business owners to propel their companies to the next level. Whether you're nurturing a new business concept or have been building your company for years and are poised for further growth, I'm here to be your partner in success. I firmly believe that a strategic roadmap, coupled with elevated branding and targeted marketing, can determine the fate of your business. Together, let's transform your dreams into reality!

Oversee strategic marketing and brand management for consumer products distributor. Transformed marketing operations from a basic sales support function to a comprehensive brand management department. Hired a five-person in-house team, agency partners, and outside consultants to execute integrated marketing campaigns.• Designed and implemented new marketing structure, shifting from simple sales support to a brand management team leading integrated marketing campaigns. Built five person in-house team, along with on-boarding three new agency partners and an outside consultant. • Led refresh of Brewer branding across all external-facing outlets including ecommerce, print and digital sales tools, and email marketing.• Updated ecommerce visuals, with a full website roadmap currently in progress, creating a more functional and enjoyable customer shopping experience. • Shifted quarterly print catalog to bi-monthly digital catalog with a beautiful, editorial design. Focused on product information, personalized content and imagery leading to a 20% increase in attributed sales YOY.• Increased email marketing frequency from once a week “deal” email to segmented and automated email campaigns with a frequency of 2-3 times per week. Email audience of 15K with average open rates exceeding 30% with click throughs ranging from 2-5%.• Reset previous social media activity introducing elevated imagery and consistent brand voices across B2B and B2C audiences with @EverSewn, @Tilda_USA and @BrewerSewing.• Developed programs to drive incremental revenue through partnerships with Bernina Academy and regional sales team.• Oversee key account activities with Amazon, Walmart, Zulily and industry-leading retailers.• Responsible for managing exclusive brand collaborations and private label / licensing deals with industry leaders and personalities.

• Collaborate with CMO to lead new product development, brand planning and integrated marketing plans leading to double digit growth year over year.• Lead key account marketing activities for the following: Ulta, Beauty Brands, Sally Beauty Supply, Saloncentric (L’Oreal), and Cosmoprof stores (Beauty Systems Group).• Developed and implemented marketing campaigns in key accounts totaling approximately $15MM in incremental annual sales.• Develop and execute cohesive programs and campaigns for both consumer and trade in alignment with new product launches, existing product upsell and new market development. • Devise and execute PR and digital marketing campaigns across multiple verticals for both B2B and B2C audiences.• Secured sponsorship of WWD Beauty Summit and exclusive beauty tool sponsor at WWD & Variety’s Style Makers event.• Established strategic partnership with Bright Pink®. Lead annual item launches, donating 50% of sales to the organization. Exceeded donation goal by 65% in first year and secured distribution at Ulta.• Secured sponsorship for national television show Global Beauty Masters on TLC, with exclusive product categories and two commercial spots. • Partner with business analysts and finance team to reassess budget and reporting structure with a goal of more relevant, actionable data and analyses.• Lead qualitative and quantitative market research in both professional and consumer markets through competitive analysis, salon advisory board, focus groups, product testing, salon/shopping studies, volumetric forecasting and select secondary research.• Manage tradeshow strategy including all creative aspects to improve customer experience.

• Focused on business development both inside and outside of current business model utilizing strategic partnerships and creation of new product lines.• Led qualitative consumer insights work focusing on ideation sessions, interviews, focus groups and observation.• Performed ongoing industry research including competitive analysis and market opportunity analysis.• Worked closely with start-ups and emerging businesses around the world to evaluate business opportunities for Brookdale and mentor businesses as they grow.• Partnered with key leaders in the industry to work together to change the perception of aging and evaluate healthcare models across the continuum.

• Responsible for launching new business for Brookdale, an online shopping site for residents, families and seniors living at home.• Developed primary research study gaining insights on shopping habits, new products and more via consumer focus groups, interviews, and quantitative surveys.• Analysis of market and industry ecosystem around e-commerce and online activity in the aging space. • Developed and managed launch of new business including third party logistics partner, website development, product selection and integrated marketing plan. Ongoing management of relationships, product management and marketing activation.• Promoted to Manager of Innovation & Consumer Insights in 2014 on newly formed Innovation & Strategy team.

• Analytical brand manager of EcoTools, a rapidly growing earth-friendly personal care and beauty brand.• Led public relations and digital marketing, managing external agencies to support new product launches through an integrated marketing plan. Responsible for executing plans on strategy and budget with a high ROI. • Project management for new product development, directing cross-functional teams and handling all creative copy development. Responsible for final sign-off on copy for packaging, sales materials and press materials.

• Brand management for international bath and beauty product lines: EcoTools, Ms. Manicure & Ms. Pedicure, Body Benefits and Studio Basics. Support account managers on private label brands for national drug and mass retailers..• Promoted to Associate Marketing Manager in December 2010, providing focus on EcoTools brand, gaining responsibility for further strategic project leadership and management of a Marketing Assistant and intern.