 Held full responsibility for the sales, marketing and revenue teams in a regional remitrepresenting Sea Containers London and One Hundred Shoreditch as part of theExecutive team Drove and executed strategic sales and marketing planning, business development andbudget control for both London properties Provided direction to the revenue team, in order to drive and optimise growth within theLondon region Successfully implemented all procedures including quality control of the reservations(rooms, food and beverage teams), event sales and group planning departments toensure all opportunities were maximised and market share was achieved Spearheaded the successful delivery of all sales and marketing strategies and businessplans across all market segments and geographic feeder markets for both hotels Undertook management, mentoring, recruitment, succession planning and performancemanagement of all teams (30 employees). Shaped and implemented the company vision, culture, branding and the preparation ofannual budgets including all monthly reviews and forecasting. Developed and oversawthe implementation of strategic plans to deliver the performance set in annual budgets Led the team to drive marketing initiatives to support the budget expectations includingpartnerships, social media and digital performance Collaborated with third party agencies to successfully deliver the PR and Ecommercestrategies Mentored and coached sales team members, providing guidance and support  Produced and executed a comprehensive marketing plan that included digital, print andsocial media channels Oversaw the creation of all marketing materials, including brochures, website content andadvertising campaigns Monitored and analysed marketing metrics to measure the effectiveness of marketingcampaigns and adjusted strategies  Worked closely with the revenue management team to optimise pricing and inventorymanagement strategies

Held full accountability for driving the total hotel revenue and for the achievement ofbudgeted revenue streams Developed and executed sales and marketing strategies through the preparation ofannual strategic sales and marketing plans Implemented and administered the sales and marketing budget and established annualindividual sales goals Demonstrated a thorough understanding of the competitive landscape, local and feedermarket dynamics and changing customer needs to ensure property success Ensure that all sales related activities support customer satisfaction, retention and newbusiness development goals Proactively positioned the hotel as a business leader and a quality leader within thecommunity Effectively implemented cost controls and well managed schedules to ensure operationwithin departmental budgets constraints Set departmental targets and objectives, work schedules, budgets and policies andprocedures Monitored the standards and performance of the sales and marketing team with anemphasis on training and teamwork Ensured that M&E revenue was maximised at all times Recruited, managed, trained and developed the sales, events, room reservations, F&Breservations and marketing teams Managed and executed the digital marketing strategy for the hotels and oversaw andsigned off on all social media strategies Oversaw and signed off on all partnerships and special activations Managed the PR strategy in conjunction with the appropriate PR teams and managedcreative agencies to ensure high standards and brand protection and direction

Held full accountability for the hotel sales as part of the hotel Executive team, leading theteam to drive total hotel revenue the achievement of budgeted revenue streams Tactically developed and oversaw the implementation of sales strategies in order to driverevenue Led the implementation of the sales budget and the establishment of annual individualsales goal Ensured that all sales related activities supported customer satisfaction, retention andnew business development goals Proactively positioned the hotel as a business leader and a quality leader within thecommunity Effectively implemented cost controls and well managed schedules to ensure operationwithin departmental budgets constraints Set departmental targets and objectives, work schedules, budgets and policies andprocedures Ensured team members had an up-to-date knowledge of all room categories, amenities,M&E related venues and the F&B offering of the hotels and oversaw team members’compliance with hotel security, fire regulations, health and safety legislation, creditpolicies, rules and regulations Recruited, managed, trained and developed the Sales and Events teams and heldappraisals and disciplinaries Contributed to succession planning within the hotel and company Held close overview of RFP processes and related systems to ensure maximum exposureand participation Manage the relationship for Sea Containers London through the PH&R partnership Took the initiative to develop new approaches, markets and solutions in developingadvertising, marketing and promotional campaigns

 Held full responsibility for the organisational set up of the group and events team, drivingstandards of performance, training, rate setting and the overall offering for the new hotel Oversaw the recruitment of the team (7 in events planning and 2 in groups) Collaborated with the design team to create a competitive offering and interest Undertook pre-sales prior to opening and ongoing sales training after opening, in order todrive revenue Worked alongside the food and beverage team to maximise and set opportunities withinthe other spaces in the hotel including 2 bars, a restaurant and a spa Initiated and performed annual reviews of all rate setting, menu development and budgetplanning Effectively managed the daily operations by overseeing financials, key performanceindicators and employees performance, ensuring maximum productivity and team morale Oversaw quality assurance procedures to ensure the execution of consistent productdelivery Developed strategic partnerships to maximise event spaces (introduced Curzonpartnership to the hotel and managed the relationship thereafter)

 Worked across several industries to deliver and produce high level events including 6years with Jamie Oliver, working independently to deliver a charity event to raise moneyfor his charity. Delivered the same model for the Katie Piper Foundation and for CapitalRocks Devised and delivered a new concept called The Big Feastival and produced the firstevent Worked across all key relationships, successfully getting brands involved and deliveringthe events

I produced a charity fundraiser for the Katie Piper Foundation called "My Beautiful Ball 2013". The event took place on Thursday 11th April 2013 at The Landmark Hotel for 220 people. I was responsible for all event logistics, fundraising activities including a silent and main auction, branding and on site event mangement.

I worked within this events agency researching and developing a new multi-platform arts event to take place in London. Main areas of responsibility were to form partnerships to be able to launch this festival. I was tasked with finding a suitable charity partner, media partner and sponsorship opportunities.

I produced a charity fundraiser called " A Big Night Out with Jamie" for 7 years. This event became a sell out event and raised on average £220,000 for the Jamie Oliver Foundation. The event was hosted by Jamie and had celebrity performers. I was responsible for total end to end event management including selling tables and marketing the event.Within my time at the Jamie Oliver Foundation I also created and produced "The Big Feastival" a three day non camping food and music festival that was held in Clapham Common in July 2011 with 23,000 in attendance over the three days. I was responsible for every aspect of this new event including ticketing, merchandise, music programme, content for the Little Dudes Den, Kitchen Garden, The Big Kitchen (live cooking demo tent with celebrity chefs), alternative WI tent, marketing, branding, food concessions, bars, restaurants (24 of London's top restaurants attended).