Kate Odonovan Email and Phone Number

Maple Bank is a magnificent detached Edwardian house set in an acre of beautiful gardens near to the town of of Keswick. Right in the heart of the Lake District, and close to all of its many visitor sites, this dog-friendly bed-and-breakfast is ideally placed for walking, climbing, cycling and water sports, as well as visiting the many excellent attractions for visitors to Cumbria. Maple Bank enjoys uninterrupted views across the Derwent valley towards the lofty Skiddaw and the smaller Latrigg, offers private off-road parking, has an enclosed garden for four-legged guests, and is within short walking distances to four pubs and country inns in the village of Braithwaite itself.www.maplebank.co.uk

Creative, intelligent and effective collaboration.

Nomad Digital is the world’s leading provider of wireless connectivity and ICT solutions to the rail sector and is a pioneer of fleet digitisation. It boasts a rich suite of passenger and operational applications and services, which enables operators to significantly enhance the passenger experience, while delivering improved levels of reliability, safety and operational efficiencies.Solutions include its market leading Connectivity and WiFi suite of products and services, Passenger Information Systems (PIS), on-board entertainment platforms and Remote Online Condition Monitoring (ROCM) and Reliability Centered Maintenance (RCM) methodologies.An international business, with over 300 employees and product development facilities in the UK (Newcastle), Germany (Hildesheim) and Portugal (Porto).An innovative market leader providing products, services and solutions directly or indirectly to more than 50 major global customers, including names such as Alstom, Bombardier and Hitachi and leading train operating companies (TOCs) such as Amtrak, Eurostar, GWR, NS, NSB, PKP, Queensland Rail, Virgin and Via Rail.Nomad’s passenger WiFi services are deployed on 75% of all UK WiFi connected trains and globally on 47% connected (WiFi enabled) vehicles.A new role and growing team:- Utilising full range of marketing channels: PR, trade relations, face-to-face, video, digital, social media- Developing external brand, including new visual identity, across full range of marcomms: website, event and speaker support, sales collateral, PR, thought-leadership content, corporate and internal videos - customer newsletter.- Developed, launched and maintain corporate values programme, building a supporting internal communications programme, across multiple locations, utilising digital and off-line channels- Developing internal brand framework incorporating sub-brands, new corporate values and Employee Recognition Programme, across multiple channels and stakeholder groups

An interim 12 month contract covering maternity leave, with 3 month extension to December 2013.Business Stream is the leading provider of water and waste water services to business customers in Scotland, operating as the water and waste water partner for over 90% of Scottish businesses. Interim role responsible for the full B2B marketing mix, working closely with the Senior Management Team (SMT), member of Commercial Management Team and part of the Leadership Team, on the development of business strategy, policies, plans and objectives. Utilising full channel management, competitor analysis and market research; developing segmented customer price/product/service propositions; communicating via targeted marcomms, reinforcing brand positioning and driving customer engagement.

Reported to Head of UK Marketing Communications, heading up a new team 'Practice Management Team'. • Managing agency roster framework and developing key agency strategic relationships; ongoing management of the agency review process, cost structures and SLAs; • Managing departmental risks and controls framework surrounding the production of marketing materials, including quarterly challenges and returns; responsible for monthly and quarterly controls reporting to UK Frontline Risk;• Team responsibility for workflow management and capacity planning framework for marketing communications teams;• Team responsibility for print and logistics support to the marketing teams; key liaison point with inhouse print and support services teams• MI development, reporting on efficiencies, cost effectiveness and cycle time adherence• Working closely with Marketing Controls for best practice and continuous improvements in production of marketing materials;• Development and management of department training framework • Department budget management

• Worked with Lloyds Banking Group and HBOS plc, on and offline, across the full spectrum of Retail Banking products, as well as Halifax Estate Agency, Bank of Scotland Wealth Management, BoS Business Banking, BoS and Halifax International, Clerical Medical and Intelligent Finance; acquisition and retention activities;• Appointed as Sainsbury's Bank direct marketing agency in 2010 across all product groups; activities both on and offline• Primary contact for Lloyds Banking Group procurement; responsible for liaison re rate card and service level agreements• Scottish Enterprise Marketing Communications and Brand team. Responsible for generating and driving the marketing communications strategy for SE’s primary objective: to drive Scottish economic growth by supporting growth businesses. Responsible for managing SE internal and external stakeholders, including coordinating multiple agency relationships. • Scottish Enterprise: Aerospace, Defence and Marine Industry team. Launched 3 year fully-integrated campaign for recruitment into Merchant Navy in Autumn 2007. Year 1 saw an increase of over 100% in applications in Scotland• Construction Skills: marketing materials for B2B activities

Headed up the Offline Client Services Team.• Client sectors covering FMCG, retail, education, leisure, property developer & public sector, across both offline and online environments• Reporting to the Board on all elements of client business management and development, internal department management and fiscal KPIs• Design and delivery of marketing communications materials which drove trade, increased customer purchase, generated and increased brand awareness, supported client sales teams and raised public awareness• Delivered brochureware, newsletters, sales literature, POS, press, direct mail, email activity and website development and management

• Development of strategy and delivery of a fully integrated marketing communications plans, budgetary overview and ongoing assessment of Beefeater Restaurants for national menu launches and promotional campaigns• Campaign management of national door drops which generated prospects for trialist database, direct mail to trialists and loyalists, national and regional press ads, internal and external POS, radio advertising and editorial promotions, and recruitment to the Family and Emerald clubs• Developed CRM strategy for Whitbread Restaurants across all brands• Responsible for researching, identifying & recommending Whitbread’s vision and strategy in the continued development of Whitbread’s Empty Nester market• Re-designed and launched brands for QA plc (Europe’s leading IT training company), utilising telemarketing, direct mail, field marketing, specialist press ads and micro sites, as applicable. • Launched Egg Rewards programme in September 2001. Devised the programme structure, rewards, partnership structure and ongoing development.

Specialist direct marketing agency offering a full service solution.• Eclipse Holidays: responsible for the direct marketing strategy for customer acquisition and retention; planning, implementation and budgetary control; database analysis and fulfilment management• Sun Bank plc: implemented research findings to re-design corporate logo, stationery, product literature, customer newsletter and company Annual Report and Accounts, internal launch materials and press ads• Citibank plc: responsible for overall customer acquisition and retention communications• Other client responsibilities: Butlins, Carphone Warehouse, Scottish & Newcastle restaurants

Client: Ford Motor Company Limited. Business-to-business marketing strategy delivered via the dealership network to the local business market. Direct marketing, toolkits, stafff motivation scheme, and developing sales and marketing support materials for the small fleet market for core marketing programmes. Included 4-month client secondment, working alongside primary client and assisting in internal client stakeholder and external agency management.

International supply of promotional merchandise for Schweppes, Sunkist, Gini, Canada Dry.

Worked on a range of clients including Vauxhall Motors (Fleet Events management) Epson Computers (sales staff incentive scheme), Seat UK Ltd (Fleet Events management).