Kate Rogusky Email & Phone Number

Moraine, Oh

• Expert in the planning of all digital advertising channels (Paid & Organic Search, Display, Social, Listings)• Support client services and new business teams• Develop tactical cross-channel digital marketing strategies that align with client outcomes and KPI’s• Prepare strategic client recommendations, including budget proposals and analysis by tactic • Work closely with digital product, strategy, analytics and optimization teams

New Albany, Ohio

Lead digital marketing channels: Paid Search, Affiliate Marketing, Product Listing Ads, Feed ManagementSeasonal and weekly campaign strategy and execution, managed with outside agency relationships.Coordinate with internal cross-functional teams and outside agency partners to plan, receive and provide digital assets and promotional offer needs for campaign execution. Compile and analyze weekly, monthly, and yearly hindsight reporting to provide optimization strategy and innovations. Maintain and exceed ROI goals via priority KPI and budget recommendations.Developed and expanded new digital marketing channel, Affiliate Marketing and associated processes. Research, propose and manage affiliate partnerships with agency and direct relationship coordination. Maintain Affiliate marketing spend ratio optimizations, plan and execute media buys, and provide budget recommendations. Coordinate product feed development for digital marketing channels via outside agency relationship, as well as audit and maintain current feeds for local store listings and product listing ad campaigns.

Columbus, Ohio Area

Support marketing and business requests. Assist end-users with access to analytics and data. Bridge the gap between data and action - communicate analytics findings and help to identify commercial implications and opportunities arising from them. Working with digital managers to understand business requirements. Pro-active data mining and profiling to optimize marketing initiatives. Liaise with external agencies when required on advanced analysis and present results back to stakeholders. Devising strategies to drive online traffic to the company website. Developing and managing digital marketing campaigns. Utilizing a range of techniques including paid search, SEO and PPC. Social media strategies. Managing online brand and product campaigns to raise brand awareness. Evaluating customer research, market conditions and competitor data. Review new technologies and keep the company at the forefront of developments in digital marketing.

Columbus, Ohio Area

Assisted owner in product replenishment orders in the home office. Develop seasonal product order plans for upcoming purchases. Assist with local events preparing, selling, and gathering merchandise. Provide professional opinion on upcoming store layout designs.

Columbus, Ohio

Prepare and print posters using Adobe Photoshop. Print and frame canvas photos. Photoshop custom designs onto template backgrounds. Answer customer questions relating to designs. Back-up customer service representative. Handle custom quotes through email and online sessions. Design in FlexiSign and Adobe Illustrator. Edit customer submitted photos. Upload designs, product details, and order options to website. Assist with SEO and Social Media Marketing.

Columbus, Ohio

Chicago, Illinois

Worked closely with a target market to generate revenue for a thriving fashion company with fast paced traffic and highly demanded trends. Ensured increased brand loyalty while integrating personal creative style. Monitored weekly sales reports and daily product replenishment in order to place merchandise in a visually appealing position for customer interest. Closely communicated with stock team to access bi-weekly shipments of merchandise for sales floor placement.

Chicago, Illinois

Greeted guests and accurately took food and drink orders in a timely manner. Served orders, accommodating special needs/requests. Provided to guests expertise of the menu, ingredients and food preparation. Remained attentive to guests throughout the entire dining experience. Adhere to established service standards at all times.

Springfield, Ohio

Greeted each customer with a friendly and welcoming presentation. Performed all transactions in a cordial, efficient and professional manner. Took beverage and food orders from serving staff and directly from patrons. Made and served drinks to guests and servers following established guidelines, procedures, and policies. Managed guest checks, collected cash and processed credit cards. Provided excellent customer service to encourage the return of loyal customers.

Bachelor Of Science (Bs), Fashion And Retail Studies

Fashion Marketing And Merchandising