Kate Samuel Email & Phone Number

Bristol, England, United Kingdom

Responsible for driving the commercial and product development for Scott Dunn’s tailormade destinations, managing the Tailormade Product team and supporting sales across UK, US & Asia markets.

Product Manager developing product and new commercial opportunities, and supporting sales teams in UK, USA & Asia to drive conversion

Responsible for developing new, long-haul programme; building strong relationships with key suppliers, selecting product and negotiating beneficial contract terms & offersPerformed total overhaul of Caribbean product & sourcing, and developed new commercial strategy including plan for agent engagement and marketingManaged and motivated the product team, supporting their developmentAnalysed performance, seeking out opportunities to increase sales and… Show more Responsible for developing new, long-haul programme; building strong relationships with key suppliers, selecting product and negotiating beneficial contract terms & offersPerformed total overhaul of Caribbean product & sourcing, and developed new commercial strategy including plan for agent engagement and marketingManaged and motivated the product team, supporting their developmentAnalysed performance, seeking out opportunities to increase sales and profitabilityWorked with marketing, sales and business development teams to develop relationships with agents, deliver training, drive enquiries and convert sales Show less

Cluster role responsible for UK & Ireland sales & marketing activity for 9 hotels in Sri Lanka, Maldives & Thailand Developing and executing strategic activity plans for each hotel to target new accounts, identify opportunities to increase sales with existing accounts and manage relationships with all partners. Creating new collateral, training resources and e-shot content. Negotiating marketing activity with appropriate partners based on assessment of ROI. Ensuring frequent… Show more Cluster role responsible for UK & Ireland sales & marketing activity for 9 hotels in Sri Lanka, Maldives & Thailand Developing and executing strategic activity plans for each hotel to target new accounts, identify opportunities to increase sales with existing accounts and manage relationships with all partners. Creating new collateral, training resources and e-shot content. Negotiating marketing activity with appropriate partners based on assessment of ROI. Ensuring frequent communication with trade partners via sales calls, newsletters and e-shots.Regular reports on market intelligence and trends and statistical analysis of production to identify areas of opportunity or improvement.Organising and hosting events and training with relevant trade partners and handling sales events, trade shows and roadshows. Show less

Witney, Oxfordshire

Developed the product & commercial strategy for new global beach & touring programme Developed and built Audley’s first Caribbean programmeCreated new programme of experiences, some exclusive to Audley, to improve conversionManaged and developed team of Product ExecutivesCreated new reports and communicated analysis of results and opportunities Liaised with suppliers to ensure consistent delivery of excellent levels of service to clients Generated… Show more Developed the product & commercial strategy for new global beach & touring programme Developed and built Audley’s first Caribbean programmeCreated new programme of experiences, some exclusive to Audley, to improve conversionManaged and developed team of Product ExecutivesCreated new reports and communicated analysis of results and opportunities Liaised with suppliers to ensure consistent delivery of excellent levels of service to clients Generated content and ideas for brochures, website and other marketing activities Created reference and training materials and delivered training for sales team, ensuring high levels of knowledge to advance sales and client satisfactionEdited and updated extensive database for quote and itinerary text and created new content Show less

London, United Kingdom

Generated increased revenue for Australia, Trailfinders’ no 2 market, through enhanced commercial contracts, superior product selection & improved brochure content.

Managed Asia product team and overhauled programme to deliver increased growth rate and stronger market position. Created new bespoke touring programmes in South East Asia & Japan. Responsible for supplier relationships, contracts, offers and overrides. Liaised with suppliers, Marketing, Operations, Training and Sales departments to generate sales increases, drive product development and launch new programmes. Worked with IT team, external suppliers and internal stakeholders… Show more Managed Asia product team and overhauled programme to deliver increased growth rate and stronger market position. Created new bespoke touring programmes in South East Asia & Japan. Responsible for supplier relationships, contracts, offers and overrides. Liaised with suppliers, Marketing, Operations, Training and Sales departments to generate sales increases, drive product development and launch new programmes. Worked with IT team, external suppliers and internal stakeholders to adapt reservations system for xml connections and maintain continuing updates and improvementsDevised approaches for increased revenue & greater margins. Created reports for analysis of product performance and destination trends. Evaluated hotels & destinations and produced clear, concise reports on opportunities. Show less

Devised & implemented extensive expansion of programme delivering stronger market position. Sourced a large number of new, commercially beneficial and enduring partnerships, many of which are still in place over a decade later. Created a comprehensive range of self-guided itineraries for rail, cars and motorhomes that increased revenue per booking, maximised sales and are still used today.Supervised a team of 3 contractors.

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