Kate Sayers (Nee Barth)
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Kate Sayers (Nee Barth) Email & Phone Number

Marketing and Public Relations and Research at NASCAR
Location: Ormond Beach, Florida, United States 9 work roles 2 schools
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Current company
Role
Marketing and Public Relations and Research
Location
Ormond Beach, Florida, United States
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Who is Kate Sayers (Nee Barth)? Overview

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Kate Sayers (Nee Barth) is listed as Marketing and Public Relations and Research at NASCAR, a company with 2450 employees, based in Ormond Beach, Florida, United States. AeroLeads shows a matched LinkedIn profile for Kate Sayers (Nee Barth).

Kate Sayers (Nee Barth) previously worked as Marketing/Public Relations and Research at Nascar and Senior Public Relations Manager at Carlton Fields. Kate Sayers (Nee Barth) studied at Arizona State University - Walter Cronkite School Of Journalism And Mass Communication.

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NASCAR

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Profile bio

About Kate Sayers (Nee Barth)

As a communications adviser with more than a decade of diverse experience in corporate, legal, insurance, healthcare, manufacturing, aviation, and agency, I direct high-impact communications and public relations plans using a panoply of strategies and tactics. My deep expertise allows me to digest projects and issues quickly, lead and influence behavior change while actively championing a company's vision, and create and continuously improve positive organizational exposure to key stakeholders, even through crises.A few of my noteworthy corporate communications career achievements include: + Directed award-winning diverse and virtual media roundtable that resulted in nine news articles, more than four times the objective; two articles contributed to the organization securing a Fortune 500 client+ Increased media exposure of a previously media-shy company by 477% over a 10-year period+ Oversaw multi-faceted internal communications program targeted to 1,500+ employees, including C-suite message development, company-wide quarterly road shows, company intranet/employee news center, employee newsletter and weekly CEO updates+ Recipient of nine national and regional PR awards in the last 13 yearsI regularly present and write on strategic communication strategies and tactics to a variety of audiences including executives, attorneys, entrepreneurs, the Public Relations Society of America, and Legal Marketing Association. I also provide PR and business development coaching to executives, attorneys and young professionals. Outside of work I enjoy spending time with my family, cooking from scratch, and serving my local community.

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Kate Sayers (Nee Barth)'s current company

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NASCAR
Nascar
Marketing and Public Relations and Research
Ormond Beach, FL, US
Website
Employees
2450
AeroLeads page
9 roles

Kate Sayers (Nee Barth) work experience

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Marketing And Public Relations And Research

Ormond Beach, FL, US

Marketing/Public Relations And Research

Current

- Manage NASCAR Archives & Research Center, which houses a vast collection of motorsports photography, records, artifacts, and other memorabilia, and serve a variety of constituencies, including NASCAR, the media, IMSA, authors, museums, and private individuals.- Serve as a spokesperson for NASCAR, Daytona International Speedway, and NASCAR Archives &.

Aug 2023 - Present

Senior Public Relations Manager

Direct and manage firm’s PR programs, including media relations and media training, article placements, corporate communications, and crisis communications.Articles & Speaking Engagements- Author, "Convert Your Brain to be a Change-Maker: The Importance of Intentionality," Public Relations Society of America Tampa Bay Chapter Diversity & Inclusion Blog.

Apr 2018 - Nov 2022

Public Relations Manager

Speaking Engagements- "Q&A With the Tampa Bay Business Journal's Legal Reporter Frances McMorris," Tampa Bay Chapter of the Legal Marketing Association, Tampa, FL (2016)- "Building Your Profile and Credentialing," Inaugural Firmwide Business Development Training Program for Newer Shareholders and Of Counsel, Tampa, FL (2016)- "Marketing & Public Relations.

Apr 2011 - Apr 2018

Public Relations Coordinator

Implemented award-winning media strategies, managed strategic PR for 1,000+ lawyers nationwide (included West coast, Florida, Georgia, Chicago, and Northeast), and managed website content and surveys and rankings (100+ annually)

Jul 2009 - Apr 2011

Public Relations Specialist

Created and executed PR strategies (event planning, community relations, media relations, and social media) that established health care leaders as experts and increased product and service brand awareness; efforts garnered new patients and developed vendor partnerships for sponsored CE/CME trainings

Feb 2009 - Jul 2009

Account Executive

Developed and executed strategic communication plans for diverse client base (financial services and products, legal, health care, and non-profit) and planned and executed large-scale community events (attendance ranged from 150-1,500) for national homebuilder resulting in new home purchases and increased community brand awareness

May 2007 - Feb 2009

Manager, Public Relations

Managed PR and communication strategies that contributed to growth of individual memberships and increased brand awareness; served as company crisis communications spokesperson; and managed internal communications (CEO weekly updates, C-suite talking points for town hall meetings, wrote employee newsletter, and oversaw graphic design of newsletter)

Apr 2006 - Apr 2007

Special Sections Coordinator

The News-Herald

Piloted ad campaign that doubled company’s ad revenue from prior year ($15K to $30K), led sales team of 12, managed and negotiated trade advertising accounts, coordinated special sections, and wrote feature stories

Jun 2005 - Apr 2006
Team & coworkers

Colleagues at NASCAR

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2 education records

Kate Sayers (Nee Barth) education

FAQ

Frequently asked questions about Kate Sayers (Nee Barth)

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What company does Kate Sayers (Nee Barth) work for?

Kate Sayers (Nee Barth) works for NASCAR.

What is Kate Sayers (Nee Barth)'s role at NASCAR?

Kate Sayers (Nee Barth) is listed as Marketing and Public Relations and Research at NASCAR.

Where is Kate Sayers (Nee Barth) based?

Kate Sayers (Nee Barth) is based in Ormond Beach, Florida, United States while working with NASCAR.

What companies has Kate Sayers (Nee Barth) worked for?

Kate Sayers (Nee Barth) has worked for Nascar, Carlton Fields, Carlton Fields Jorden Burt, Holland & Knight Llp, and Full Circle Pr.

Who are Kate Sayers (Nee Barth)'s colleagues at NASCAR?

Kate Sayers (Nee Barth)'s colleagues at NASCAR include Kerstin Moses, Steve Lowery, Kaitlyn Holland, Ron Conte, and Anthony Buzzella.

How can I contact Kate Sayers (Nee Barth)?

You can use AeroLeads to view verified contact signals for Kate Sayers (Nee Barth) at NASCAR, including work email, phone, and LinkedIn data when available.

What schools did Kate Sayers (Nee Barth) attend?

Kate Sayers (Nee Barth) studied at Arizona State University - Walter Cronkite School Of Journalism And Mass Communication.

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