Kate Sayers (Nee Barth) Email & Phone Number

Ormond Beach, Fl, Us

- Manage NASCAR Archives & Research Center, which houses a vast collection of motorsports photography, records, artifacts, and other memorabilia, and serve a variety of constituencies, including NASCAR, the media, IMSA, authors, museums, and private individuals.- Serve as a spokesperson for NASCAR, Daytona International Speedway, and NASCAR Archives & Research Center; interact daily with the community, general public, and motorsports industry.- Oversee and conduct research for print and electronic media, movie and book projects, museum exhibits, and private collectors.- Manage vendors including digital photography, and write and manage loan contracts.- Collaborate with NASCAR and Daytona International Speedway communications, marketing, creative, track, and diversity departments to create branded marketing and advertising collateral. - Create marketing memorabilia displays, photo usage, and artifact presentations.

Direct and manage firm’s PR programs, including media relations and media training, article placements, corporate communications, and crisis communications.Articles & Speaking Engagements- Author, "Convert Your Brain to be a Change-Maker: The Importance of Intentionality," Public Relations Society of America Tampa Bay Chapter Diversity & Inclusion Blog (https://prsatampabay.org/blog/id/356) - Author, "Early Case Assessment: An Essential Best Practice for Legal Marketers," Legal Marketing Association Strategies+ Blog (https://strategiesandvoices.org/Article-Details/early-case-assessment-an-essential-best-practice-for-legal-marketers)- “Proving the Value of PR to Your Firm's Attorneys,” Legal Marketing Association Southeast Region, Remote (2021)- “The Role of Research in Public Relations,” University of Tampa Department of Communication, Public Relations Campaigns Course, Tampa, FL (2021)- "Protecting Yourself (and the Firm) on Social Media," Firmwide Social Media and Networking Policy Training (2021)- "Building Your Profile and Credentialing,” Carlton Fields Associate Kick Start Program (Biannually 2015–2021)- "The Importance of Research in a Public Relations Role," University of Tampa Department of Communication, Public Relations Campaigns Course, Tampa, FL (2020)- "2020 Focus: Maximizing Your Media Coverage," Florida Public Relations Association, Daytona Beach, FL (2020)- "C-Suite + PR Pro Panel," Public Relations Society of America, Tampa, FL (2019)- "High Risk, High Limit, High Exposure: Practical Tips on Handling a High-Profile Legal Malpractice Case in the Media," ABA National Legal Malpractice Conference, Miami Beach, FL (2019)

Speaking Engagements- "Q&A With the Tampa Bay Business Journal's Legal Reporter Frances McMorris," Tampa Bay Chapter of the Legal Marketing Association, Tampa, FL (2016)- "Building Your Profile and Credentialing," Inaugural Firmwide Business Development Training Program for Newer Shareholders and Of Counsel, Tampa, FL (2016)- "Marketing & Public Relations (the Differences and What Is Newsworthy?)," Carlton Fields Miami Shareholder Meeting, Miami, FL (2015)- "Maximizing Media Coverage," Carlton Fields, Miami, FL (2015)- "Top Four Public Relations and Communications Trends for 2015," Legal Marketing Association Southeastern Regional Conference, Nashville, TN (2014)- "Maximizing Media Coverage," Carlton Fields Industry and Practice Group Leadership Meeting, Tampa, FL (2014)- "How to Communicate in a Crisis," Tampa Bay Chapter of the Legal Marketing Association, Tampa, FL (2013)- "Full Circle Business Development: Credentialing and Developing Your Niche Area(s) of Practice Through Writing, Speaking, and PR," Carlton Fields New Shareholder Career Development Program, Tampa, FL (2013)- "Getting the Word Out: A Media Panel Discussion With Tampa Bay Reporters," Tampa Bay Chapter of the Legal Marketing Association, Tampa, FL (2012)- "What Is in Your Legal PR Toolbox? Key Tools and Tips for Effective PR and Media Pitching," Legal Marketing Association Annual Conference, Dallas, TX (2012)- "The Anatomy of an Effective Pitch: Tips for Increasing Visibility Through Proactive Media Pitching," Central West Coast Chapter of the Florida Public Relations Association, Sarasota, FL (2011)

Implemented award-winning media strategies, managed strategic PR for 1,000+ lawyers nationwide (included West coast, Florida, Georgia, Chicago, and Northeast), and managed website content and surveys and rankings (100+ annually)

Created and executed PR strategies (event planning, community relations, media relations, and social media) that established health care leaders as experts and increased product and service brand awareness; efforts garnered new patients and developed vendor partnerships for sponsored CE/CME trainings

Developed and executed strategic communication plans for diverse client base (financial services and products, legal, health care, and non-profit) and planned and executed large-scale community events (attendance ranged from 150-1,500) for national homebuilder resulting in new home purchases and increased community brand awareness

Managed PR and communication strategies that contributed to growth of individual memberships and increased brand awareness; served as company crisis communications spokesperson; and managed internal communications (CEO weekly updates, C-suite talking points for town hall meetings, wrote employee newsletter, and oversaw graphic design of newsletter)

Piloted ad campaign that doubled company’s ad revenue from prior year ($15K to $30K), led sales team of 12, managed and negotiated trade advertising accounts, coordinated special sections, and wrote feature stories

Education record

Education record