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As the Director of Marketing at Pond Lehocky Giordano, I led a dynamic team dedicated to elevating the brand and achieving strategic marketing goals. My role involved crafting and executing comprehensive marketing strategies to drive the firm's growth and enhance our visibility in the legal industry.I was responsible for developing and implementing marketing campaigns, harnessing the power of digital and traditional channels to reach our target audiences effectively. My duties also encompassed brand management, ensuring consistency and relevance across all platforms. One of my key responsibilities was analyzing market trends and competitive landscapes to identify opportunities and challenges, enabling the firm to stay ahead of the curve. I also oversaw data-driven decision-making, tracking and reporting on key performance indicators to continually refine our strategies.By fostering a culture of innovation and creativity within my team, we worked together to produce results that directly impacted the firm's success. It was a privilege to be part of the Pond Lehocky Giordano team and contribute to the mission of advocating for the rights and well-being of the firm's clients.

Began my time at Berger Montague as an SEO/SEM Specialist and was promoted to Digital Marketing Manager. Responsibilities included:• Overseeing the department’s day-to-day operations, which includes managing third-party contractors.• Strategizing, implementing, and monitoring the firm’s SEO initiatives, including keyword research, content creation, using proper meta data, optimizing page load speed, submitting routinely updated sitemaps to Google and Bing, making sure website content is being crawled and indexed by search engines, and tracking website trends in Google Analytics and Google Search Console; increased organic traffic to the firm website by 264% between 2017 and 2020.• Managing the firm’s web development projects. This includes overseeing a website redesign project that began in 2015, prior to my time at the firm. I worked with various vendors to complete the website redesign and relaunch in June 2018.• Executing the firm’s daily public relations tasks, including monitoring media mention, drafting and distributing press releases, and tracking and applying to legal industry awards. • Running the firm’s email marketing program, which includes maintaining various email marketing lists, designing email templates, drafting email marketing campaigns, and tracking how those campaigns perform.• Executing the firm’s 2018 rebranding initiative, which included introducing a new firm name and logo.• Supervising department spend, which includes creating an annual budget and presenting it to the firm’s Executive Committee for approval.• Directing the department’s traditional marketing efforts, including event sponsorships, print advertising, and firm promotional materials.

Provided client-facing local SEO support, including both on-page and off-page SEO. On-page SEO responsibilities included: • Creating monthly content strategies based on keyword research, including local content aimed at cities within a client’s designated market area.• Optimizing website content by using targeted meta data and implementing internal linking strategies across client websites.• Monitoring Google Analytics to make sure organic traffic and form submissions increased month-over-month and year-over-year.• Generating and presenting monthly reports for clients that reviewed the previous month’s SEO numbers and laid out my SEO strategies for the upcoming month.Off-page SEO responsibilities included:• Earning monthly links for clients by creating linkable and shareable content and then pitching those linkable assets to local businesses.• Developing partnerships with local businesses to increase clients’ brand awareness. • Conducting backlink audits of clients’ competitors.• Performing online citation optimization to make sure my clients’ business name, address, website, and phone number were accurate and consistent across all major online listings and directory sites.• Overseeing reputation management for clients by monitoring their customer reviews on Google, Facebook, and Yelp and responding to them accordingly.

Began time at Washington Parent as an intern and was promoted to Assistant Editor. Responsibilities included:• Researching and writing feature stories, monthly columns, and website content. • Proofreading all print content, website content, and advertisements. • Representing Washington Parent on local news channels, at the Parenting Media Association’s 2014 conference, and at events throughout DC, Maryland, and Northern Virginia.

I was responsible for the construction, maintenance, and daily operations of The Philadelphia Eagles’ 2012 training camp at Lehigh University. Projects included organizing and running events for visiting press and fans, handling customer service, and maintaining player security.

I provided public relations support to The Smithsonian Institution’s children’s theater, Discovery Theater. Projects included writing and pitching press releases about theater events, researching and developing educational productions, managing Discovery Theater’s Facebook account, and creating and overseeing the theater’s Twitter and HootSuite accounts.