Lululemon. Macy's. JOANN Stores. TULA Skincare. Milk Bar. Sleep Country Canada.Work closely with strategy and analytics teams to provide strategic marketing consulting services tonew and existing clients within the email marketing and CRM space. Manage account growth through close partnership with the Customer Success Team. Participate in all aspects of business development including identifying opportunities, project scoping, authoring statements of work and forecasting. Learn and understand client business challenges and goals, and navigate complex client organizations. Manage a team of client success associates and oversee their growth and development withing the client success team organization.

Claire’s Stores. Do it Best Hardware Stores. Independent Pet Partners.Oversee the successful development, launch, and management of customer loyalty programs, data warehouse migrations, email marketing programs, direct mail, and analytical dashboard development for global/nationwide retailers. Lead a team of customer-focused account executives through challenging and rewarding projects including complex email marketing programs, ESP and website migrations. Provide solutions-focused marketing plans for complex clients that require experienced leadership, strategic data-driven marketing direction, project scoping, and P&L management. Ideate and identify areas of strategic opportunity by leveraging customer analytics to drive incremental sales for both the client and agency. A trusted liaison and presenter to c-suite clients with polished presentation skills and flawless delivery.

PUMA North America. World Market. Rag & Bone.Responsible for the leadership of clients’ marketing and relationships, including the development of CRM strategic plans, overseeing the execution of plans, and P&L. Oversaw a team of Account Managers and encouraged their development through mentoring and thought leadership. Managed nationwide retail accounts with complex data warehouse solutions, email marketing programs, and data analytic dashboards. Retained clients through incremental strategic direction and oversaw renewal of multi-year contracts. Identified incremental sales opportunities to grow each account through close examination of client data and sales trends. Provided flawless comprehensive quarterly business updates to customer senior leadership. Developed client/vendor relationships that are still valued today.

Managed nationwide direct mail program consisting of promotional and behavioral-based marketing campaigns for Kohl’s Department Stores. Identified opportunities for improvement in relevancy and personalized content within each campaign through consistent examination of customer data, including behavioral and lifecycle purchasing strategies. Worked directly with creative teams to ensure design meets strategic intent and brand standards. Managed a $200M direct mail budget with 550M mailed pieces per year and increased ROI of the program through segmentation and print efficiencies.

Managed the strategic development and execution of back-to-school and holiday marketing plans, strategic directives, and activation programs. Worked closely with Marketing Intelligence and external agencies to create a seasonal strategy that provided direction for tactical, planning, and creative marketing teams. Gathered information from internal partners to develop a seasonal marketing plan for execution. Worked to launch successful customer facing seasonal promotions in-store and online.

· Developed multi-channel strategies that engaged brand lovers using digital initiatives including email, social, display and website· Oversaw the strategy and coordination of all customer facing emails including promotional, transactional, incremental and customer service communications· Increased the performance of Kohl's opt-in email list by implementing data hygiene campaigns, ultimately increasing the open rate, decreasing list-churn and hard bounces· Implemented a strategic email segmentation program to ensure message relevancy based upon behavioral, demographic, geographic and customer status data· Compiled and executed a list-growth campaign in order to grow customer prospects and expose brick-and-mortar shoppers to eCommerce and digital channels· Implemented a multi-touch email campaign to grow Kohl's Facebook page· Utilized social platforms to engage customers with Kohl's brand during key sales periods with social applications, value-added Facebook tabs, contests and exclusive offerings· Worked closely with eCommerce to ensure message consistency across home page, department pages and unique landing pages. Identify digital channels to ultimately drive the customer to the individual website experiences· Monitored market intelligence reports of all digital initiatives and identify areas of improvement and opportunity. Formed a partnership with the Market Intelligence department and continually leverage internal data to take an informed strategic approach· Applied digital strategies to traditional seasonal campaigns and research new opportunities to reach the customer online

· Identified and developed interactive marketing opportunities for B2B and B2C clients, and presented solutions within time, cost and quality parameters that delivered measurable ROI· Managed clients' online brand presence through Google Analytics and paid search campaigns such as Google AdWords relationships· Leveraged traditional media as a component to digital campaigns with print ads and direct mail· Utilized advanced knowledge in opt-in HTML email marketing and email trends and best practices· Systematically updated HTML templates, prepared content for web, and deployed multi-part email· Develop program proposals and estimates. Work with internal team to consistently seek ways to improve proposal process and improve accuracy of estimates through time tracking· Acted as career mentor for Account Manager Assistant and oversaw her promotion to Account Manager

· Developed Chamber marketing plans including print, web and public relations· Managed the Chamber website including copy and digital photography· Designed and published all Chamber ads, posters, flyers, print, and email newsletters and brochures· Chairperson of PR Committee and Programming Committee. Composed and routed all Chamber press releases· Created, composed, and sent weekly email newsletter to membership· Coordinated city and chamber events including parades and festivals, networking events and committee meetings· Partnered with Mayor's office and city developer to grow and foster current business landscape

· Provided advertising expertise to clients. Negotiated, managed, and closed sales proposals· Researched advertising growth and trends· Wrote copy and recorded radio advertisements