Strategic partner to Chief Marketing Officer, National VP of Sales, EVP of National Homebuilding Operations and other company leadership on all aspects of customer facing marketing:— Conceive of and execute national and local marketing plans— Develop go to market strategies on new initiatives across web, digital, branding and on-site platforms including defining value propositions and buyer profiles, developing messaging, outlining tactics and outlets and creating implementation plans — Manage and implement tactical tools/resources to support corporate and business unit marketing teamsWork cross functionally with operations, sales, legal, mortgage and IT to support programing and achieve company goals Develop and implement national quarterly campaigns to drive forward sales goals Continue overseeing daily operations of in-house agency team with support of Web, Digital Marketing, Social Media and Creative team leads — Implemented new custom templates tool (April 2023)Manage team of two Account Directors, two Account Executives and three Copywriters— Strategized and implemented re-alignment of Account Management team to create efficiencies and oversaw hiring and onboarding of Account Executive role (March 2023)

Continued to run daily operations of in-house agency including reviewing tools and systems for efficiencies, collaborating with creative and digital marketing team leaders to strengthen team performance and supporting account directors and local business unit marketing teams in day to day activitiesCollaborated with sales leadership on quarterly national campaignsManaged team of five Account Directors and three Copywriters

Built in-house agency from the ground up including hiring account management and copywriting teams, developing and implementing project management tools and communication systems, developing creative templates for day to day marketing use and closely aligning with creative and digital marketing team leaders Developed a full implementation plan for in-house agency resources across K. Hovnanian’s 15 business units including training on processes, systems and expectations and completed roll out 18 months ahead of scheduleOversaw development and implementation of digital and social media marketing campaigns and reporting across all business units

Work closely with wit & whimsy creator Meghan Donovan to manage and create content for social media channels, draft monthly column for blog and content for other blog/external assignments, attend events and assist with other projects as needed

Manage branding and advertising campaigns for 15-20 real estate clients in Greater New York area including acting as liaison between clients and creative team, working with outside vendors, planning, placing and tracking effectiveness of print and digital media campaigns and supervising Assistant Account Executive

Assisted Account Executives and Vice President of Account Services with daily account management including proofreading, tracking digital ads and pulling website traffic, creating insertion orders and helping with client meeting preparation

Assisted Director & Manager of Event Marketing with event preparation and execution including securing & managing client integration, working on-site at all major events, overseeing & administering philanthropic partnerships and programs, managing budgets, assist editorial team with event photo selection and managing intern team both in office and on-site; executed 28 events varying in size from 40-300 in 12 weeks

Managed group of 15 student ambassadors including the hiring and training process, created tour schedule for three times daily tours of COM building, oversaw Visit Days & Accepted Student Open Houses throughout school year, led groups of incoming freshmen through the peer mentorship program, planned events for incoming freshmen including annual BBQ and Ice Cream Social, and created content for COM Ambassador blog

Answered student questions through phone/email/in person, general filing, aided advisors, and assisted with Freshmen Student Orientation

Created marketing and promotional materials related to event production including sell sheets & recaps, managed philanthropic partnerships with New York and Hamptons organizations, provided hands on assistance with preparation and day of execution of private events, researched event ideas and venues, wrote content for social media pages including Facebook & Twitter, managed online calendar listings, and general administrative tasksBoston Common magazine: September 2013 - December 2013, January 21013 - May 2013Gotham & Hamptons magazine: May 2013 - August 2013

Organized client showrooms, managed press samples, helped with prep and execution of client events

Researched and reached out to break out speakers for conference, organized participants for Career Fair, point person for professionals

Managed company Twitter account including live tweeting, scheduling tweets, linking blog RSS feeds, managing followers, researched relevant hashtags, managed weekly twitter chat (#TChat); Some work on company blog