Kate Shearman Email & Phone Number

1/91 Havelock Street, West Perth, 6005

Darwin, Australia

KEY ACHIEVEMENTS• Introduced campaign creation and analysis of direct marketing communications, including Facebook, MailChimp, Instagram, and Shopify resulting in an expanded client base by 55% within the first 12 months with continual growth over each additional year.• Through the analysis of profit and loss statements, I was able to identify critical overspend in operational areas making recommendations and implementing changes. One example included reducing the budget for workshop consumables saving $12,000 per annum and implementing e-commerce which streamlined purchasing and reduced operational costs.• Built an innovative sales plan within the first three months of my tenure, focussing on improving customer experience through e-commerce and analysing metrics, along with implementing staff training and coaching.• Developed, implemented and managed a two-year marketing strategy that propelled membership sales by 35%, workshop sales by 50%, and exhibition sales by 26%. I achieved this by consistently delivering on marketing targets and ensuring client satisfaction through analytics and surveys.• Created and implemented a customer service philosophy building streamlined processes and systems, and providing staff training and mentoring which enabled senior management to focus on other priorities.• Implemented operational and OH&S policy and procedures to enhance communication and professionalism of the organisation, improve client experience, and attract new and repeat customers, with safety at the forefront.• Pioneered a social media advertising strategy with astounding success for example workshop participation and engagement grew by 50% leading to a revenue increase of $14,000 within the first 12 months.• Managed the administration, sponsorship, and marketing of largest art fair in the Northern Territory for three years running, delivering consistent success increasing participation rates by 30% and overall attendance grew from 1500 to over 5000.

Darwin, Australia

KEY ACHIEVEMENTS• Successfully delivered a strategic project on behalf of the Northern Territory Government to research, evaluate and report for the Occupational Skill Shortage List for the construction, mining, civil, and electrotechnology industries.• Lead a statewide project to combat skill shortages within the electrical industry to identify unlicensed electricians and develop a return to trade strategy through targeted research and data analysis.• Exceeded expectations Through the successful delivery of two statewide competitions for apprentices I exceeded expectations by securing financial sponsorship from key industry figures and increasing participation numbers by 33%.• Proactively identified issues that affected project delivery, making recommendations for potential solutions; including cost, time, risk and impact for each solution.OPERATIONAL RESPONSIBILITIES• Responsible for the implementation of strategic projects involving, clients, stakeholders, industry partners and government agencies, including the review and reporting of projects to ensure agreed outcomes are achieved.• Conducted research and intensive analysis in assigned project areas, collating large quantities of data and completing project reports.• Responsible for effective documentation and records management, compiling project data and financials, and generating and presenting reports to senior management and the board of directors.• End to end event management that included budgets, contracts, arrangement of venues, logistics, materials and tools, catering, and OH&S and risk management plans.• Provided expertise to general organisational activities and direct support to the Executive Officer on several large strategic initiatives.• Streamlined administration processes to achieve effective communication with clients and stakeholders ensuring all information is up to date.• Project managed company exhibits at trade shows and industry events.

Perth, Australia

• Promoted to team leader within the first eight months of my tenure, demonstrating effective leadership by providing direction, support and mentoring to an assigned team of 10.• Identified by senior management as a future leader and sent on various internal training and professional development courses.• Displayed exceptional diversity as a relief operator throughout the metropolitan area across platforms such as administration and data entry, operations, customer service, and payroll.• One of five people headhunted to participate in a pilot program involving training and mentoring new staff.