Kate Smith Email & Phone Number

Sydney, Nsw, Au

The Brand Connections team acts as an in-house media agency with an objective to partner with premium brands to further extend their campaigns through our Virgin Australia ecosystem with access to 33 cross media touch points and connection with our uniquely engaged 21Million passengers annually.Selected Accomplishments: • Voted into the ‘Cultural Leadership Team’ by peers and senior leaders.• Development of the marketing strategy and managed the implementation of a nation-wide B2B marketing campaign to promote Virgin Australia’s media sales arm to key agencies and marketers.• Creation of case study content to showcase the value and impact of a brand connections campaign.

Established in 2001 as Virgin Blue, and rebranded in 2010, Virgin Australia is a $5Billion, publicly listed Airline providing choice in the Australian aviation market. The Business Consumer team is accountable for all marketing functions to Business Purpose Travellers.Selected accomplishments:• Lead for digital, social, trade and both TVC film shoot and photo shoot for large scale multi channel product campaign.• Management of committed media assets encompassing of creative allocation, finance tracking and contract negotiations.• Delivering savings of up to $550,000 on a main agency contract in 2015 renegotiation.• Relationship management of two key creative agencies which included finance, feedback and scope of work contract negotiations.

Sydney, Australia

Due to strong strategic partnerships Virgin Australia has a vast array of annual, multi million dollar activity nationally and internationally which includes:• Four successful joint alliance campaigns executed with Singapore Airlines, Delta Air Lines, Etihad Airways and Air New Zealand. • Tourism Australia trade show activity and international campaigns such as ‘Someday’ designed to increase inbound tourism and exclusive events. • Creative development, execution and reporting of domestic retail campaigns partnered with state and regional tourism bodies.

Bachelor Of Business, Double Major Of Marketing And Management

Higher School Certificate