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I typically work with the Boards and leadership teams of consumer service businesses to tackle growth related challenges by helping them understand what their customers really value and developing cost effective strategies to deliver this. For example, I’ve helped reduce customer churn, increase customer acquisition and reduce operational costs while improving customer satisfaction.I’m multi-lingual and specialise in Nordic languages. I speak fluent Danish, good Icelandic and Norwegian, as well as some Finnish and I understand Swedish. In addition, I speak good French and some Spanish and German. Collaborating across different cultures fascinates me.The companies I work with may have lost track of what they exist to do and lack a clear sense of purpose.They may be struggling to connect with what their customers value most and how to keep up with rapidly changing expectations.They may feel their customer service isn’t where it needs to be.They may not be getting the results they want from internal change programmes they’ve implemented.They may be facing cost challenges and wondering how to save money and protect the customer experience at the same time.I’ve held senior positions at British Airways and Simplyhealth, driving customer-led thinking across the organisation and up to Board level and solving problems like these and more to grow revenue and reduce cost, and now I'm working with SES Water. I've managed budgets of up to £450m p.a. and teams of over 400 across multiple countries and sites. I’ve learned from experience that thriving businesses combine heart and head, and that when we share a common sense of purpose we can achieve so much more. I want to work with organisations that believe this too.I love having the opportunity to meet new people and swapping ideas so if you'd like a conversation, let's talk!
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Chief Customer OfficerSes Water Nov 2020 - Jan 2024Redhill, Surrey, Gb -
Chief Customer OfficerSimplyhealth Aug 2017 - Jul 2019Andover, Hampshire, GbSimplyhealth is a 146 year old business offering insurance based products to encourage the take up of preventative health treatments amongst UK consumers both directly and through employers and medical professionals.Appointed as the group's first Chief Customer Officer reporting to the CEO, my task was to help the business ensure a sustainable future by developing a thorough understanding of customer needs and what the brand stands for. Based on this insight I was able to implement programmes to drive profitable growth, while at the same time increasing the impact of its community investment programmes. -
Head Of Service RecoveryBritish Airways Feb 2015 - Aug 2016Middlesex, GbAsked by the Executive Chairman to kick start the BA’s World Class Service Recovery programme - one the airline’s highest priority strategic change programmes with the twin objectives of increasing Net Promoter Score (NPS)/future revenue and reducing cost. Secured investment for and delivered programme to improve customer experience and back office processes, focused on removing root causes of service failure and innovating to optimise the airline’s recovery processes.The role also encompassed operational leadership of BA's global Customer Relations and Social Media Servicing operation of approx. 450 heads. -
Head Of Product And ServiceBritish Airways Jul 2011 - Jan 2015Middlesex, GbPromoted by the Director of Brand and Customer Experience to lead the global Product and Service team with a team of 150+ and annual budget of approx. £450m. My remit was to develop BA’s end to end customer experience and deliver the global catering and customer supply chain operation, driving improvements in the areas that would drive most customer/brand value while reducing overall costs and ensuring a safe and effective operation. A key achievement within this was to first define the airline’s target customer service model and then lead an airline wide transformation programme to embed this across the organisation. -
Head Of Global Marketing Planning And PrioritisationBritish Airways Jan 2009 - Jul 2011Middlesex, GbThis role was heading up a new team responsible for planning BA's £100 million + global marketing budget with the goal of driving effective alignment of marketing investment to the airline's strategic goals. I was in charge of customer segmentation as well as BA's media buying strategy and agency contract and had revenue accountability for advertising sales across BA's media platforms.Following a reorganisation in February 2011 I took on additional responsibilty for the airline's customer research and insight function and served as acting Head of Marketing until promoted in July that year. -
Area Marketing And Commercial Planning Manager, Europe And AfricaBritish Airways Apr 2006 - Dec 2008Middlesex, GbReporting into the Area General Manager for Europe and Africa I was responsible for co-ordinating business planning activity for the area and leading marketing and distribution strategy and operations for 44 countries as part of the area leadership team. I also led the contact centre and customer relations operation for the area, managing sites in six countries to deliver key SLAs while at the same time implementing a consolidation strategy to reduce costs and improve efficiency. -
Area Marketing Manager, EuropeBritish Airways Feb 2004 - Mar 2006Middlesex, GbAccountable for leading through the line marketing strategy and asset creation, maintaining brand consistency and supporting revenue targets across continental Europe. Represented European markets on the global marketing leadership team.Accountable for contract and performance management of all rostered marketing agencies, including PR, and formed part of global client team involved in pitch of BA's creative agency in this period. -
Loyalty Programme Manager, Europe, Latin America And The CaribbeanBritish Airways Jun 2002 - Jan 2004Middlesex, GbAccountable for setting up and managing small central B2B/B2C loyalty team. Designed and delivered loyalty acquisition, retention and activation campaigns and project managed relaunch of British Airways' Executive Club loyalty programme for the area. -
Alliance Marketing ManagerBritish Airways Sep 2001 - Jun 2002Middlesex, GbResponsible for management of BA's bilateral frequent flyer relationships with partner airlines, including both commercial terms and joint marketing plans. Worked with Alliances team on negotiation of potential use of BA's loyalty programme as part of wider alliance strategy. -
Sales Manager NorwayBritish Airways Apr 1998 - Aug 2001Middlesex, GbAccountable for BA's sales, marketing and PR activity in Norway with direct revenue accountability. Acted as BA's spokesperson in Norway on all corporate and commercial matters, making regular appearance in Norwegian language media. -
Area Pricing And Distribution Manager, NordicsBritish Airways Sep 1996 - Mar 1998Middlesex, GbCo-ordinated pricing and distribution activity for Nordic and Baltic markets, including design of area-wide pricing initiatives and development of first local language web pages. -
Group Sales Co-OrdinatorBritish Airways Apr 1996 - Aug 1996Middlesex, GbPromoted to manage team of 3 group sales agents driving direct and trade sales of group travel in the Danish and Icelandic markets. -
Leisure And Group Sales AgentBritish Airways Jun 1995 - Feb 1996Middlesex, GbTelephone sales agent handling group booking enquiries and administration from direct and trade customers in the Danish and Icelandic markets. -
Executive Club Service AgentCompucard Nordic A/S Mar 1993 - May 1995Handled customer service calls and correspondence from British Airways Executive Club members resident in the Nordic markets. Sole responsibility for Finnish language activity and also serviced calls from Denmark, Norway and Sweden and handled English language correspondence. Promoted to team supervisor after first year.
Kate Thornton Skills
Kate Thornton Education Details
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Trinity College, CambridgeOld Norse) -
Københavns Universitet - University Of CopenhagenFinnish And Minority Studies -
University Of IcelandHistory And Culture
Frequently Asked Questions about Kate Thornton
What is Kate Thornton's role at the current company?
Kate Thornton's current role is Passionate about customer and colleague experience - on sabbatical.
What is Kate Thornton's email address?
Kate Thornton's email address is kate.thornton@ba.com
What is Kate Thornton's direct phone number?
Kate Thornton's direct phone number is (818) 678*****
What schools did Kate Thornton attend?
Kate Thornton attended Trinity College, Cambridge, Københavns Universitet - University Of Copenhagen, University Of Iceland.
What are some of Kate Thornton's interests?
Kate Thornton has interest in Yoga, All Things Scandinavian, Cooking.
What skills is Kate Thornton known for?
Kate Thornton has skills like Marketing Strategy, Marketing, Digital Marketing, Management, Project Planning, Loyalty Programs, Airlines, Strategy, Marketing Communications, Amadeus, Proposition Development, Stakeholder Management.
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