Learn more: www.kategrahek.com! 🚀 Social Media Strategy (Organic & Paid)🔍 Social Listening & Audit💡 Social Management Training💖 Account + Project Management 🪩 Influencer Strategy + Ongoing ManagementOpen to monthly, quarterly, campaign-based, mat leaves, or annual partnerships!

- Lead multiple client accounts, more than $5 million in services, that are sold annually. Operate as a point of contact for any and all matters specific to your clients. Foster clear and effective communication between client and agency. Partner with senior-level clients and CMO’s to deliver above and beyond. Identifying new opportunities to grow their business through social strategy. - Collaborate with agency leadership to elevate our sales process, agency capabilities and acquisition process in order to help the agency partner with the right clients and opportunities. Experience pitching new business and identifying sales opportunities for current clients. - Coach team of 5+ direct reports, to set measurable annual objectives, conduct bi-weekly check-ins and employee reviews, and provide continual and specific feedback to help each employee continue on their path to growth. Multiple direct reports receiving promotions and growth opportunities. - Partner in the development of social media strategy deliverables on behalf of clients including, but not limited to Social Audit, Social Tone + Voice, Channel Strategy, Content Strategy, and Paid & Organic Social Strategy.

- Partnered with brand marketing teams and broader digital team members to coordinate campaigns and product launches by providing social media strategy, influencer partnerships and content partnerships strategies.- Strategized and executed 5+ product line launches per year that utilized organic & paid social, influencers, content partners, and content creation. Plus, managed all expectations and reporting with senior leadership teams. - Build first consistent social listening (Netbase) and social reports (Khoros and FB Business Manager,) delivered to senior leadership and presented quarterly. - Managed all 5 company sub-brands across Facebook, Instagram, Twitter, Pinterest and created TikTok channel) social media channels and grew organic audiences by more than 75% in first two years. Included monthly content calendars, monthly/quarterly reporting, and all boosting support.

First Digital Marketer and internal community manangement at company- 2x weekly visitors to website and 220% follower growth in first 12 monthsManaged and created all graphics for social media, website, email and digital- Executed paid social media across all platforms- Reduced delivery times from 10-12 business days to same-day delivery to vendorsDesigned product packaging for grocery, wholesale, foodservice and club channels- Coordinate and art direct photo shoots, including but not limited to photography,styling, post-production and moreStrategized and executed all local and national PR outreach- Earned 20MM impressions annually (national and local coverage)Built an integrated marketing plan to launch 7 new flavors nationally- 3x growth in distribution points and revenue- Layering in-store and digital activations to generate demandCreated the first ever influencer program and started the #PopSquad- Secured 3,000+ brand ambassadors across the country- Negotiated contracts to secure mentions on blogs with up to 4MM views- Various activations within such groups quarterly for two yearsReported on digital efforts and integrated with sales data to track performanceManaged and grew marketing team from two to five full-time employees- 2 interns and 1 full-time employee were direct reports

Owned day-to-day client relations and assisted in any crisis management for 5+ clients- Blue Bunny, Discover Boating, Cafe Press, McDonald’s and several other clientsManaged all social platforms from strategy to execution- Content creation, real-time engagement, social listeningCollaborated on new business pitches for various industries (CPG, Health, Nonprofit)Art directed and produced shoots from social content to TV commercialsOversaw intern program Summer 2016 and managed two interns directly

Learning and growing within Social Media in the Advertising/PR world.

- Built a reliable CRM system to increase engagement with subscribers - Designed DVD labels and mailers for stronger brand identification

Dakotathon, Executive Manager of Marketing (Philanthropy event for Children’s Miracle Network) - Rebrand the event and redesign the logo - Operate Facebook, Twitter, YouTube, and media accounts - Organize promotional tactics to raise awareness for event - Develop posters, icons, and brochures - Direct videos for recruitment and montage of event

Dakota Days — 2013: Manager of Marketing and Media Relations; 2014: Externall Overall Chair (USD’s Homecoming Week, Fall of 2013 and 2014) - Manage Facebook, Twitter, and all media outlets - Prepare press releases for the entire week of Homecoming - Collaborate with University Media Officials - Assist with an 118-entry parade - Administer free promotional items to raise excitement - Create posters for daily happenings and overall schedule

Designed ads for local business, totaling to around 50 different designs.

For the summer of 2014, I will be learning from the brightest and most intriguing minds in South Dakota. I will be mentored by a young lady who has talent beyond her years, and surrounded by a team of professionals who can guide me to becoming the best. I look forward to this experience and the growth that I hope to find in myself. Also, I hope to make a lot of new connections (pun intended) and be able to network with them for a continued success in the years to come. I will work in Exact Target, epiServer and other website programs. As well as sharpen my Microsoft program skills. This position has also taught me brainstorming, teamwork and how an agency works. They've given me an incredible platform to start my career on and allowed me to realize all my potential.

Event Director, USD Admissions Office (Campus tour guide and director of high school visit days) - Coordinate 100 students to give tours to campus visitors - Manage over 200 incoming families

The Volante, Advertising Manager (Student-lead newspaper - advertising department) - Delegate a staff of 6 peers - Improved weekly revenue from $300 to $1,600 - Implemented a new filing and data collection system - Processed payroll, billing, and created new rate sheets

As Design Editor I was the overseer of all designs that were to be printed. I would resize ads that didn't properly fit, design new ads for family owned businesses for free, and finally place the final copies in the paper.

Kappa Alpha Theta, Philanthropy and Service Director (Philanthropy events and service projects) - Raised over $7,000 for philanthropy, CASA - Planned two events with over 300 attendees - Coordinate 100 volunteers, on two occasions - Improved service hour averages; from 7 to 21 hours - Budget for any entire semester of funds needed