Kate Utting Email and Phone Number
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Kate Utting personal email
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Curious, creative and commercial marketing leader with proven track record of delivering end to end marketing strategies, through to award-winning execution for a number of leading brands including BMW, Twinings & Quaker. Full marketing mix experience including strategic planning and positioning, 360 comms, packaging & innovation.A genuine people-focussed leader, I am passionate about creating high performing, happy teams, and am committed to personal and professional development.
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Marketing DirectorHilltop | Certified B-Corp May 2024 - PresentNewtown, Powys, Gb
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Global Head Of Brand & Uk Marketing ControllerGü Puds May 2022 - May 2024Bishop'S Stortford, Gb -
Senior Brand Marketing Manager: Quaker OatsPepsico Oct 2020 - Jun 2022Purchase, New York, Us -
Senior Brand Manager- Cold InnovationTwinings May 2018 - Oct 2020Hampshire, Sp10 5Aq, GbResponsible for the biggest innovation & launch for Twinings In’Fuse- the first all-natural, sugar free, cold-water infusion.This includes:• Lead strategic 5 year plan, as well as in year commercial plans to define the path for brand growth. Gained key stakeholder engagement & signoff.• Defined brand positioning & architecture for In’Fuse within a traditionally hot and older consumer base; managing this shift and conflict for the brand through design, tone & in-store positioning.• Developed & managed an award-winning launch campaign with a £4m spend; the integrated campaign including store activation contributed to a new 1m household penetration, and catapulted Twinings into the grocery press league tables for the 4th most digital savvy FMCG brandin the UK thanks to our digital activation.• Developed industry leading measurement & ROI tools, including proven and “test & learn” elements such as influencer marketing. -
Brand Manager - Green/Infusions & Healthier InnovationTwinings Sep 2014 - May 2018Hampshire, Sp10 5Aq, GbManaged the whole Hot Infusions category (Herbal & Green teas), including our core portfolio performance, course corrections or performance boosters & any NPD in this space.• Developed & launched SuperBlends into the emerging mass wellness category, from consumer insight. Managed from initial idea, built the proposition from scratch including product design, flavours, pricing structures, delivery & launch plan, gaining the relevant support and signoffs in the business. After 3 years in market, SuperBlends has delivered more new penetration at a higher profit than any other product in theportfolio, and been a key contributor to Twinings becoming #1 tea brand.• Launched & managed a low-spend, highly targeted campaign to ensure maximum effectiveness.• Navigated legal challenges around health and wellness challenges in this space.
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Brand ManagerViña Concha Y Toro Oct 2012 - Sep 2014Las Condes, Santiago Metropolitan, ClOn leaving this role I was responsible for Number 1 Chilean Brand Isla Negra & Californian wineries, Fetzer & Bonterra. Throughout 2013, I worked with the Casillero del Diablo brand, delivering the ‘Wine Legend’ Campaign (TTL & shopper campaign), which was awarded the Harpers award for ‘Engaging the Consumer’.My role included:• Strategic, financial brand planning, objective setting & commercial management.• Key role on the delivery of award-winning Casillero del Diablo national TTL campaign; TV, social media, PR sampling, trade engagement plan, customer activation including a secondary citing and off-shelf strategy in convenience.• Created #Myislanegra consumer campaign, generating highest reach through social & digital using a viral in-store and on-pack activity. Supported with digital, we saw the highest ever on-pack redemption rates of 8% and sales lift. For this campaign I challenged how we had previously done on pack activity, and found a solution which was more cost effective and premium.• Plan and execute a relevant and effective events program to support brand objectives, including sponsorship of Tour de France and Manchester United.• Total budget & P&L management responsibilities. -
Assistant Brand ManagerViña Concha Y Toro Jun 2012 - Oct 2012Las Condes, Santiago Metropolitan, ClIn this role I was the first point of contact for all queries for the four brands in my remit (Casillero del Diablo, Frontera, Cono Sur, Isla Negra), and acted as the link between the winery teams in Chile and CyT UK. I supported the activities and responsibilities of the Brand Manager including commercial planning, activations, sales support & presenting to senior management in the UK & Chile.
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Account Executive (Bmw, Mini, Mazda)Hps Group Aug 2011 - Jul 2012Marlow, Buckinghamshire, GbAn agency role delivering a mix of activation including press, direct mail, outdoor, email, SEO, PPC, re-targeting and Social Media for some of the world’s most luxurious brands including Rolls Royce, BMW & MINI. Working predominantly on the BMW team, I supported the set-up of the BMW Business Partnership to build relationships & brand loyalty and ensure year on year consumers chose BMW using adapted assets from the global materials. -
Product Marketing ManagerUnipart Mar 2011 - Aug 2011Oxford, Oxfordshire, Gb -
Graduate SchemeUnipart May 2010 - Apr 2011Oxford, Oxfordshire, Gb
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Account Executive (Intern)Jwt Dec 2009 - Feb 2010New York, Ny, Us -
Account Executive (Intern)Munro & Forster Nov 2009 - Jan 2010London, England, GbThis work experience gave me a strong grounding in Public Relations. Working on campaigns for clients such as the NHS, TDA and Ronald McDonald house charities, I was expected to contact regional and national media channels including press, online and TV in order to gain coverage. This involved working in strong teams, being very organised, highly motivated and writing engaging copy. -
Marketing Copy WriterProperty Frontiers Jan 2009 - Apr 2009Oxford, Oxfordshire, Gb
Kate Utting Skills
Kate Utting Education Details
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University Of Warwick - Warwick Business SchoolGeneral -
Milton Keynes CollegeManaging Mental Health & Challenging Behaviours
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Oxford Brookes University, OxfordBusiness And Marketing Management
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The Ralph Allen SchoolA-Levels
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The John Of Gaunt SchoolVarious
Frequently Asked Questions about Kate Utting
What company does Kate Utting work for?
Kate Utting works for Hilltop | Certified B-Corp
What is Kate Utting's role at the current company?
Kate Utting's current role is Marketing Director at Hilltop Honey.
What is Kate Utting's email address?
Kate Utting's email address is ka****@****s.co.uk
What is Kate Utting's direct phone number?
Kate Utting's direct phone number is +4477699*****
What schools did Kate Utting attend?
Kate Utting attended University Of Warwick - Warwick Business School, Milton Keynes College, Oxford Brookes University, Oxford, The Ralph Allen School, The John Of Gaunt School.
What are some of Kate Utting's interests?
Kate Utting has interest in Usa, New Zealand, Australia, Nepal, Dressage, Polo, South Africa And Much Of Europe, Great Food, Creative Writing, Sports And Keeping Fit.
What skills is Kate Utting known for?
Kate Utting has skills like Marketing Communications, Marketing, Digital Marketing, Public Relations, Account Management, Marketing Strategy, Integrated Marketing, Strategy, Management, Online Advertising, Brand Management, Event Management.
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