Challenged with growing and developing L'Oréal representation in salons across the Sydney region. Key accountability includes; setting the account marketing plan, business development, client engagement, relationship management, product and needs analysis and product education.• Devolved the account management plan which would see Redken and Pureology achieve critical market share within a highly competitive and saturated hair product merchandising industry• Continuously surpassed budgeted objectives (2011/2012 $1.4Mil) despite continuous market pressures from competitors, and listed in the “Top 5 Sales Consultants” for four consecutive years.• Won critical merchandising space through innovative promotional campaigns.• Drove business development strategies to seek out and target new businesses, and to win back previous lost salons across an assigned geographical portfolio of Sydney and Eastern Suburbs. Received “Pureloogy Sales Consultant of the Year 2010” following exceptional success in new business.• Reviewed and assessed competitor activity to assess market trends, and utilising this market insight to help build “unique points of difference” within marketing and promotional campaigns.• Utilised market research, reports, audits and analytics to build market intelligence.• Served as subject matter expert to clients on Redken and Pureology products, aligning product range with clients needs and rolling out education programs which allowed Salon staff to both work with products, and serve as the key sales representatives for the product as PoS (point of sale).• Completed reports to L'Oréal Australia Head Office and Management Team on sales and account performance, drilled down analysis, and on performance vs. budget.• Administered client account requirements and acted act as first point of contact of account enquiries.

Reported to the State Sales Manager with responsibility for develop new high end business, maintaining and grow existing business, developing marketing strategies to assist in business growth, and training and developing staff• Developed the marketing strategy which focused on securing merchandising space within high-end salons across the Sydney region; focusing on salons with account spend of more than $100k+ per year.• Pivotal in acquiring large chain salons which included the likes of John Brennan Hairdressing (14 salons), and Hair House Warehouse (45 salons), and subsequently rolled out the account management, relationship management and service level requirements to maintain each business.• Customised PoS promotions to suit client business needs and consumer market.• Structured training/educating programs which would ensure that once salon space has been acquired, staff are then equally equipped with product knowledge and sales understanding.• Kept clients up to date with changes in product technology and on new products, campaigns and promotions; thus ensuring continuous success to budget and ongoing increase in sales.• Created awareness of industry shows to gain maximum participation by staff and business owners.• Organised and ran seminars with up to a 1000 guests as well as devising personalised in salon training manuals to assist with continued learning• Provided leadership, mentoring and direction to a team of two (2) technical staff.