As a volunteer in strategic marketing for Carelink Support Services, I’m honored to contribute to an organisation that empowers individuals through personalised, high-quality care. My role allows me to align their mission of fostering independence and inclusion with impactful marketing strategies that build community connections and highlight the incredible work they do.In providing my time, I have been able to grow within my capabilities as a Marketer, leaning into growth in Digital Marketing, including SEO marketing strategies and Website development and management.It’s inspiring to see how Carelink changes lives every day, and I’m grateful to play a part in amplifying their message.

As Marketing Manager for shopping Centres, I oversee the marketing function across four shopping centre assets managed by Knight Frank Australia and owned by Region Group. My role involves developing and executing strategic campaigns that support tenants while aligning with the national strategy to enhance community engagement.Day-to-day, I strategize and implement marketing initiatives to drive foot traffic, tenant success, and community connection. I thrive in the dynamic nature of managing multiple hubs and enjoy creating campaigns that resonate nationally while tailoring them to local needs.A recent highlight of my work was the successful execution of a National Carers Week campaign, where we celebrated and rewarded the unsung heroes of our community—unpaid carers. This initiative showcased my ability to balance creativity with strategy, delivering meaningful community-focused outcomes that aligned with our overarching goals.

Responsible for the management and integration of campaigns and strategies for three property assets across the Business in Newcastle.

Kooindah Waters is a stunning Golf Resort nestled in a secluded area in Wyong. The course features 18 holes and is home to the PGA Professional Craig Parry. My responsibilities included:• Management and execution of all communication to the public including mail-outs, media releases, advertisements, editorials, fortnightly email blasts, social media, website and all other communications • Development and design of all signage and advertising with focus on the style guide as well as ensuring consistent and professional imagery usage of the organisation.• Management of communication to membership base of 350 members and social play/corporate database of 10,000+• Database and communications management • Development, implementation and management of a Marketing Plan, and assisting with development and implementation of Business Plan • Development, implementation and management of marketing budget • Direct liaison and selection of all VIP guests and ambassadors of the Golf Club • Development of relationships with internal and external stakeholders • Development of affiliations with local tour and hotel operators • Development and implementation of marketing campaigns and strategies, providing leadership and training to the Golf Shop staff to communicate these to guests and analysing the success of these campaigns• Management and execution of Ladies Charity Golf Day held annually • Preparation of reports that were presented to investors of the organisation on a monthly basis outlining the marketing focus and spends for the given month and future plans for marketing ahead