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- Develop, implement, and oversee national and international programs to enhance the franchise brand and align with brand DNA.- Enhance the brand image nationwide, reinforce top-of-mind awareness, and stimulate preference.- Execute media buying, communication, and collaboration with affiliates to ensure brand investment is complementary to any local efforts.- Demonstrate commitment to research, reporting, and analytics.- Manage a cross-functional marketing team and ensure team delivers on the brand vision from tone, to look and feel.

- Develop strategy and omni-channel execution of consumer brand marketing and promotional campaigns for 300+ locations globally with focus on digital and emerging channels- Build marketing system capability that enables franchisees to execute strong marketing programs, delivering quality leads and sales, while allowing the business to scale as more units open- Manage third-party partners (e.g., media buying, direct mail, creative, etc.) ensuring network is receiving best value, proper KPI/analysis/ROI, customer service, etc.- Drive strategic recommendations and execution for national brand fund that has local market revenue impact- Investigate and evaluate potential new advertising mediums and drive innovative pilots- Implement highly creative campaigns that are cost-effective and deliver measurable increases in sales- Work closely with key members of management on cross-team initiatives to drive new member sales, identify upgrade opportunities and loyalty - Lead the strategy and execution of the B2B franchise marketing plans - Ensure a program that emphasizes cohesive advertising campaigns, promotions, public relations and web- Coach and develop the support team of Franchise Marketing Managers, building a strong marketing and critical thinking skill-set- Build relationships between the franchise community and the Crunch marketing/brand team

Consumer Marketing Brand steward across four lifestyle brands, Southern Living, Cooking Light/Cooking Light Diet, Coastal Living & Health helping to drive growth across all areas of the core business including new business acquisition, retention, newsstand, partnerships and emerging digital channels. Partner closely cross-teams to identify areas of collaboration and influence key business decisions.Defend core business by driving circulation revenue and profits by optimizing existing marketing and developing innovative programsDevelop strategy and marketing direction for new business acquisition for sources including social, web, direct mail, email, partnerships and cross-promotionsSupport new revenue extension concepts for lifestyle brands and lead pilot programs to develop new consumer revenue streamsDevelop and maintain budgets including monthly financial reconciliations

Develop strategy to help drive brand consideration and premium sales within the aftermarket independent workshops (quick lube & repair) channel. Focus on building differentiation and driving brand loyalty by developing innovative marketing programs, creation of targeted tools and supporting sales team.

Lead strategy, development and execution of initiatives and programs for Castrol’s car care service brand, Castrol Premium Lube Express (CPLE), as well as lead key strategic initiative designed to increase loyalty and distribution.Work closely with sales team to develop effective programs that will help warm up leads, grow store count and retain existing business.

Aligned digital programs to brand objectives. Developed and executed digital initiatives across platforms including company websites, social media, email and search. Drove awareness and engagement of Castrol online, working with brand and sponsorship teams, including National Football League (NFL), Major Leagues Soccer (MLS), John Force Racing and NASCAR. Assisted in strategic planning and development of digital innovations.

Led and facilitated the strategic and creative development process for integrated campaigns targeting consumers and influencers, including TV, print, branded entertainment, digital and in-store. Global and local experience.Account ManagementClients: Avaya, Empire State Development & Tourism (I Love NY Campaign), JCPenney, P&G Eukanuba

Account ManagementClient: IBM

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