Kate Williams possesses expertise in marketing communications, brand management, marketing, marketing management, marketing strategy and 14 more skills. Colleagues describe her as "Kate has been an invaluable member of LED's marketing team having worked with her for over 5 years on the delivery of their digital marketing. Kate has an innate ability to scope out meaningful marketing strategy, deliver it and keep refining it as the leisure industry adapts to a changing marketplace. Best of all, she makes things happen and has a solid understanding of the tactical aspects of marketing without losing sight of the bigger picture. "