Kate Wolfe Email & Phone Number

San Francisco, California, US

• Responsible for defining and building a breakthrough brand in the restaurant technology space, including advertising, growth marketing, PR, social, web, and multimedia content.
• Developed and drove Local Everywhere marketing campaign to drive brand awareness and growth in key markets, delivering double-digit growth in inbound qualified leads and double-digit growth in outbound sales efficiency.
• Oversaw 2 brand identity evolutions, incl redefining brand narrative, values, tagline, visual identity, and wholesale refresh of website and marketing collateral. All strategy and execution was managed by the in-house.
• Continually outperformed annual brand awareness KPIs, including outperforming brand impressions metric by 300% in 2023
• Maintained positive brand reputation through proactive industry thought leadership, corporate communications, and issues management
• Managed all internal and external communications for M&A activity, inclusive of 2 acquisitions and 1 major divestiture

New York, NY, US

• Head of Editorial & Content strategy, responsible for Brand Storytelling and Content Marketing for Edelman in Atlanta
• Develop content strategies that combine the external issues and timely trends that audiences care about most with the brand’s unique expertise and authentic point of view.
• Build and lead integrated “newsroom” teams that bring together multiple disciplines to create a seamless and efficient team on behalf of clients, including planning, SEO, editorial, creative, performance marketing.
• Five-month embed as Interim Group Vice President, Corporate Communications for SunTrust, supporting internal and external communications and executive thought leadership
• Subcontract with Edible, Inc., a specialty agency within the DJE Holdings family of companies focused entirely on the culture, tastes and business of food and beverage.

New York, NY, US

• As Director of Organizational Development, I was responsible for operationalizing key priorities that support the growth of the firm, including talent mapping and development, training and education and account.
• Unilever: led the strategic positioning for Unilever’s Personal Care portfolio in SA, including the development of a multi-year, purpose-driven campaign with engaging branded and earned content, and oversaw brand.
• Barclays Africa: Led communications and content development on behalf of Barclays Africa's Corporate & Investment Banking division (CIB) and drove research and analysis to refine the Barclays Africa citizenship agenda
• GE: Responsible for developing the strategy and leading content creation for GE's award-winningdigital platform in Africa and led the agency team responsible for GE Africa's external communications
• Shell: Oversaw digital content development and community management for Shell Nigeria and led B2B and B2C communications on behalf of Shell Global Commercial in South Africa
• Eskom: Supported development of the 2014 Integrated Report for Eskom, the largest producer of electricity in Africa

New York, NY, US

• Provided new market entry strategy to Tough Mudder, a hardcore 10-mile obstacle course event designed by British Special Forces to test strength, stamina and mental grit
• Consulted to C-suite at Pitney Bowes during strategic transformation, advising on corporate positioning
• Drove communications and reputation management on behalf of Dr. Jeffrey Sachs and the Millennium Villages Project
• Developed a refined narrative and advised on digital content for Coro Leadership NY, New York's premier leadership and civic engagement program

New York, NY, US

• Led a team responsible for global positioning, thought leadership, content strategy and external communications on behalf of GE Power & Water, a $28 billion enterprise and GE's largest industrial business
• Brought together an international team to deliver the award-winning, multi-market launch of the FlexEfficiency 50 power plant
• Helped to create and launch GE’s first annual water reuse survey which engaged municipal and industrial customers, industry elites, government leaders and environmentalists, through an entirely digital launch
• Member of the on-site "war room" team which managed a high profile, international environmental and public health crisis for a multinational corporation
• Member of the firm's international Culture Working Group to define, embody and encourage Edelman's core values
• Manager and mentor to several rising professionals, supporting their growth and professional development

New York, NY, US

Account Supervisor / Practice Manager, global CSR & Sustainability practice

New York, NY, US

• Global Issues Communications; Renewable Energy & Environmental practice
• Developed and launched national and international awareness initiatives on behalf of nonprofit and private organizations
• Played a key role in building the company’s Renewable Energy and Environmental Practice group and acted as account manager for all renewable energy/clean technology clients
• Managed international affiliate PR teams in Brazil and the UK
• Traveled to India to plan and manage all media relations in support of the Global Peace Initiative of Women during a week-long event spanning two cities; secured strong national and international coverage
• Acted as the key day-to-day contact for two major renewable energy/clean technology accounts: ACCIONA Energy North America and Silver Spring Networks, among other clients

New York, NY, US

• Played role as key team member for clients, including Jumpstart’s “Read for the Record” campaign, Liz Claiborne’s “Love is Not Abuse” program, Robert Wood Johnson Foundation’s “Start Strong” initiative, and Safe.
• Secured strong segment about a major child literacy initiative on NBC, which reached primetime audiences in more than 170 cities across the country
• Secured major segment on Good Morning America focusing on the important work of two clients, Safe Horizon and Liz Claiborne, in the area of domestic violence
• Executed media strategies on multiple accounts simultaneously, including Common Ground Community, Human Security Report, Liz Claiborne’s “Love is Not Abuse” campaign, New York Blood Center, and Parents Circle.

New York, NY, US

Global Issues Communications

Glastonbury, CT, US

• Key team member on nonprofit and private client accounts, including the National Kidney Foundation of Connecticut, The Plasencia Group, and The Savings Bank Life Insurance Company
• Coordinated with advertising, marketing and account management teams to develop and implement integrated campaigns on behalf of clients