• Responsible for marketing, digital and traditional advertising, defining brand positioning and budget management for over 1300 locations with nearly $700 million in annual sales, 30% unit growth and 66% annual sales growth over four years• Develop and implement marketing calendar objectives and timelines through management of brand and media agencies and collaboration of internal work groups• Creation and development of integrated brand campaigns with personalities such as Gabby Douglas and Drew Brees across various channels ranging from television and social content series to support of charitable partnerships• Diversity and inclusion strategy development and implementation in partnership with human resources• Lead guest in-store experience through execution of all point-of-purchase materials, working closely with field marketing, operations and training to answer franchise partner needs and usage. Manage print partner relationship and kitting alignment• Oversee social media channel strategy and content development• Supervise national public relations and social media influencer programs• Website management with implementation of SEO best practices• Manage partner relationships with Dallas Cowboys, Smoothie King Center/New Orleans Pelicans NBA team and Challenged Athletes Foundation

• Responsible for marketing, advertising, brand integrity and budget management for nine restaurant concepts totaling more than 110 units, 19 franchise organizations and $255 million in sales• Craft and implement opening unit advertising and public relations plans consistently resulting in sales surpassing budgeted expectations• Design and manage point-of-purchase, print advertising, to-go promotion, gift card programs, staff incentives and consumer email database communication. Contribute to all other brand elements, including signage, uniforms, packaging, business cards and training materials• Oversee new product launch from conception to execution, facilitate collaboration between work groups• Manage creative agencies for traditional and non-traditional advertising campaigns including copywriting, digital production, social media and text database management• Provide creative vision and on-set art direction for photo shoots • Local market digital design and radio copywriting, oversee agencies for concept web design• Supervise media agency planning, purchase and placements for 31 designated market areas in 15 states• Provide direction and communication objectives to nine public relations firms• Training and supervision responsibilities for marketing team members• Development of Black Oak Grill and Chimi V’s restaurant concepts, personally designed branding elements including logo and menu, created advertising strategy