Kate Wright Email & Phone Number

Dallas, Texas, US

Dallas, TX, US

• Responsible for marketing, digital and traditional advertising, defining brand positioning and budget management for over 1300 locations with nearly $700 million in annual sales, 30% unit growth and 66% annual sales.
• Develop and implement marketing calendar objectives and timelines through management of brand and media agencies and collaboration of internal work groups
• Creation and development of integrated brand campaigns with personalities such as Gabby Douglas and Drew Brees across various channels ranging from television and social content series to support of charitable.
• Diversity and inclusion strategy development and implementation in partnership with human resources
• Lead guest in-store experience through execution of all point-of-purchase materials, working closely with field marketing, operations and training to answer franchise partner needs and usage. Manage print partner.
• Oversee social media channel strategy and content development

• Responsible for marketing, advertising, brand integrity and budget management for nine restaurant concepts totaling more than 110 units, 19 franchise organizations and $255 million in sales
• Craft and implement opening unit advertising and public relations plans consistently resulting in sales surpassing budgeted expectations
• Design and manage point-of-purchase, print advertising, to-go promotion, gift card programs, staff incentives and consumer email database communication. Contribute to all other brand elements, including signage.
• Oversee new product launch from conception to execution, facilitate collaboration between work groups
• Manage creative agencies for traditional and non-traditional advertising campaigns including copywriting, digital production, social media and text database management
• Provide creative vision and on-set art direction for photo shoots