My professional practice is based on a suite of industry-recognised frameworks to build, implement, measure and improve the marketing communications function. This well-rounded skill set enables appropriate strategy integration, planning and internal engagement to develop and deploy integrated and innovative communications programs to support business objectives. I have qualifications in business, psychology and change management and twenty years’ experience working with government, corporate and not-for-profit sectors in roles with national and global reach, including Greening Australia, Australian Red Cross, ghd Hair and Queensland Government. My strengths are integrated marketing communications strategy, brand development and management, and fundraising. I have built my professional marketing communications practice with significant experience in the charitable sector, so I am adept at working within the structures and resourcing of not-for-profit organisations.‘The most effective brands break free of communications silos and summon all stakeholders to advocate and mobilise towards a vision. Approaching communications in this way enables organisations to build and embed strong brands, rally champions and mobilise external communities, cultivate partners, extend reach, leverage revenue and broaden their impact.’