Kate Zipf Harris Email & Phone Number

• Create and execute multi-touch lead/demand generation campaigns. Collaborate with sales, channel, and partners to generate specific marketing initiatives to achieve quarterly pipeline. Consistently track program.
• Execute quarterly marketing plans with marketing development fund (MDF) budgets, partner enablement and direct funds.
• Manage and lead regional EBC’s.
• Operate within +/- 2% quarterly budget.
• Align with Americas and Corporate Marketing teams to leverage global campaigns to maximize regional plan.

Greater St. Louis Area

• Supported events within the Cisco Americas Field Marketing organization including research, development, data management and execution of a diverse array of corporate events.
• Outcomes included delivery of invitations/surveys, web-based registration pages, logistics for webcasts across US and Canada.
• Led the coordination of internal resources across the enterprise, geographies, and multiple levels of the organization. Served as main point of contact for Sales and Engineer stakeholders.

Greater St. Louis Area

• Managed all regional marketing events including but not limited to tradeshows, C-level customer appreciation events, demand generation, conferences, training, charitable sponsorships, and account planning.
• Managed and assessed partner-initiated events and recommend strategy for participation.
• Ensured compliance with OEM guidelines and MDF on partner activities.
• Maintained relationships with 3rd party vendors to optimize success of marketing activities.
• Worked with the sales teams to develop Account Based Marketing strategy.
• Delivered Marketing education for new hire training.

Greater St. Louis Area

• Oversaw the planning and implementation of up to 30 meetings per month. Worked as the liaison between my client (Cisco), partners and venues. Coordinated all logistical details including room set-up, audio visual and.
• Worked within a strict budget, managed invoice payments, and tracked expenses for meetings.
• Negotiated contracts with venues and vendors.
• Developed cooperative relationships with vendors and managers.

Greater St. Louis Area

• Managed the Cisco Systems mobile marketing, NOW (Network on Wheels) Van Program and team on the vehicles. Partnered with Cisco’s teams to enhance existing strategies and develop new approaches to mobile marketing..
• Resolved issues and identify solutions ensuring customer satisfaction.
• Created marketing plans, product direction and budgets to achieve the goals of the business plans.
• Tracked and reported costs, sales, and other various event statistics for each event.

Greater St. Louis Area

• Coordinated matching the appropriate staff to the client requests. Implemented processes and procedures to coordinate meeting assignments.
• Recruited the first 750 members to join the new company.
• Created effective meeting agendas to capture appropriate client information, needs, and concerns.
• Developed and enforced quality control measures.

Greater St. Louis Area

• Built web-based registration forms in client’s registration system. Updated and maintained all registrant data using web-based registration databases.
• Created reports of all evaluations from meetings.
• Planned and execute successful events for individuals and corporate clients.