In this role, I partner with our Executive Vice President and Head of Sales Enablement on all internal communication matters to support the organization’s objectives and enhance company culture in a fully remote setting.• Manage 50+ communication programs monthly, including newsletters, intranet, live streams, executive presentations, daily Salesforce content, custom emails and more.• Launched four new communication channels, implementing an omnichannel strategy for all internal messaging.• Led company-wide pilot and implementation of two internal communication tech tools, unlocking the ability for variable data emails and analytics.• Maintaining an average open rate of over 90% and 25% click-through-rate across internal emails.• Manage quarterly and annual awards for all top producing sales reps and leaders, including budget, vendor logistics, distribution and branding.• By leveraging data, serve as a trusted communications partner, influencing leadership, human resources, product and marketing teams on employee facing matters.

As Yelp's Communications Lead, I collaborate with senior business leaders to create a communication calendar and strategy that focuses on keeping our sales teams engaged and focused on top strategic priorities.• Work with Director of Enablement and Sales and Customer Success executives to develop strategies, create content, develop channels and assets, including Yelp's intranet, office TV system, all-hands meetings, and more.• Manage and create content for Sales Kickoffs, employee newsletters, management meetings, etc. for 3k employees.• Partner closely with Product Marketing and Enablement colleagues to plan product launch communications for Sales.• Ensure Employee Engagement and Diversity & Inclusion related communications are appropriately cascaded across the organization.• Develop and maintain communications templates, tools, and playbooks.• Monitor and analyze how communications are landing in various parts of the business both through qualitative and quantitative metrics.• Pitch in where appropriate to support high-priority communications, events or internal communications projects.

As an independent communications and marketing consultant, I’ve worn all types of hats, but my efforts focused on digital strategy, web content creation, storytelling, process improvement, project management and comprehensive communication plans.

While supporting my husbands career in the United States Army, mine took a temporary backseat. I continued to consult part time while spending invaluable time caring for my two children and being a full time house keeper, care taker and military spouse.

In this role, I was responsible for leading the strategic creation, development and execution of all company communication pieces (print, online and video) to promote and publicize Do it Best Corp. programs, services, and news to members, prospects, Do it Best Corp. staff, vendors and industry media.• Consult, create and execute comprehensive strategic company communication plans that introduce new products, programs and important business information to our store owners and staff.• Oversee the company's effective use of our CRM communications tool.• Plan and create relevant, complementary content for the monthly member newsletter and internal marketing information email. • Collaborate on the development, writing and production key messages at company events, including our semi-annual buying markets, conferences and symposiums.• Develop talking points and presentations for executive staff and Do it Best markets.• Develop and manage relevant KPI's for continuous improvement.• Ensure compliance with corporate standards so that all company communications are accurately represented.• Weekly and monthly reporting of our digital communication avenues include emailing reporting, as well as website analytics through our member and staff portals.• Project management of all scales including the successful conversion from one email provider to another, managing a team of 12+ from all different departments within the company. Also, currently a member of two steering committee's within this organization.

In this role, I lead the print production of all in-store marketing collateral for the Hollister Co. brand. This included working with internal partners and outside print vendors to ensure all 500+ retail locations receive their print marketing on time and within our internal budget. In- store marketing elements ranged from small bounce backs to large format print marketing. • Create and manage print production schedules.• Recommend efficient, timesaving project production flows.• Identify and select appropriate options for binding, inks, paper,varnishes and special printing processes.• Create effective spec sheets that reflect internal client goals,printing requirements, scheduling and budget constraints.• Manage daily direction, operation and communication to internaland external project sponsors regarding printed marketingmaterials.• Select and negotiate with vendors to agree on best price, qualityand due date.• Send bid requests for estimates to printers and process those bidsto ensure the best printer in terms of quality and price are chosen.• Communicate the designer’s requirements to vendors.• Travel to vendors for press checks, ensuring all 4-color processproofs are up to the brand standards.• Examine finished samples and approve quality before kits reachstores.• Communicate and provide all details of the marketing jobs to internal partners, including delivery date and jpegs of all marketing.

As the Retail Marketing Specialist, I was involved with the complete life cycle of all marketing materials for the Vera Bradley owned stores. This included store signage, grand openings, associate training materials and direct mail for the full line stores, as well as the factory outlet channel. I worked closely with key stakeholders in other departments such as sales, retail operations, public relations, visual merchandising and merchandise planning to help put together marketing strategies for the season. Once the marketing strategies were complete, I oversaw the individual projects that made up a season from concept to delivery to our stores, which included but was not limited to:• All in-store signage, including assisting the visual department with window displays• Direct mail• Mall marketing assets• In-store product/shopping guides and catalogs• Product knowledge training pieces• Lever promotion signage, promotional copy and web images• Ecommerce order inserts• Store event planning and collateral

As one of the Marketing Coordinators for Vera Bradley, I was involved with the complete life cycle of all consumer facing materials. This included store signage, direct mail, catalogs and digital marketing for the full line stores, factory outlet stores, key accounts and indirect retailers. I worked closely with key stakeholders in other departments such as indirect sales, visual merchandising and the key accounts team to help execute their marketing needs for each season, which included but was not limited to:• Indirect retailer seasonal sign kit• Company owned in-store signage• Key Account/department store signage• Digital and social assets for indirect partners and company owned stores• Direct mail

In my role as an Account Executive at Catalyst Marketing Design, I was the main contact between our clients and the internal team. I would work closely with both teams to ensure each project for our client met their needs, stayed within budget, was delivered on time and also tracked the results. The majority of the projects I managed were direct to consumer campaigns, including direct mail, website re-design, online marketing, social media campaigns and out of home marketing.