-Oversees Virginia Tech's social media strategy, touching LinkedIn, Instagram, Facebook, X, and Threads-Coordinates social media campaigns with communicators across university departments, colleges, and units-Manages team of Social Media Coordinators and Social Media Assistants to curate and create content-Monitors emerging trends and carries out issues and crisis communication on Virginia Tech's social media channels

-Copy edited stories submitted by colleges and units using both AP and university styles for publishing on university platforms-Curated and produces content for the Virginia Tech student email newsletter-Produced regular and special reports used to inform communication strategy implemented by Communications and Marketing

-Used AP Style to copy edit daily, special-edition, and magazine stories covering various beats in the Roanoke and New River valleys (usually on tight deadlines)-Translated long-form and magazine story print designs into interactive, engaging online formats-Managed roanoke.com and all of its social platforms-Served as wire editor; curated national and international print sections; copy edited stories to then lay out for print

Team leader of 15 Distribution Assistants, delivering newspapers in the Blacksburg/Christiansburg area.